Category: Household Products
Household Products market research reports by Euromonitor International
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Toilet Care in Costa Rica
Toilet care is underdeveloped in Costa Rica, remaining the smallest category within home care in 2024. During the latter part of the review period, elevated inflation limited growth in retail volume sales of toilet care, as local consumers favoured more affordable alternatives, such as bleach and su ... Read More
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Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
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Surface Care in Dominican Republic
Despite rising living costs in recent years, Dominicans continue to prioritise home care tasks, particularly surface cleaning. The strong association between hygiene, home cleanliness, and overall health is well-established among local consumers - a mindset that was further reinforced during the pan ... Read More
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Bleach in Dominican Republic
In 2024, bleach showed moderate growth in retail volume terms, continuing to be widely used by Dominicans for its cleaning and disinfecting properties. However, in the post-pandemic era, the emphasis on disinfecting qualities has waned for many consumers. While antibacterial properties remain a prio ... Read More
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Surface Care in Croatia
Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ... Read More
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Laundry Care in Croatia
Laundry care in Croatia is experiencing a significant shift toward larger-sized packaging for products like detergents and cleaning agents. This trend is driven by growing demand for cost-effective solutions amid rising living expenses. Larger packages offer better value for money, as the price per ... Read More
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Toilet Care in Croatia
Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ... Read More
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Dishwashing in Bosnia and Herzegovina
In 2024, dishwashing in Bosnia and Herzegovina recorded retail value growth of 7%, with the strongest growth performance seen from automatic dishwashing. Most dishwashing categories experienced solid retail value growth, benefiting from the impact of inflation, innovation and ongoing consumer demand ... Read More
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Polishes in Croatia
Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ... Read More
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Bleach in Bosnia and Herzegovina
In 2024, bleach in Bosnia and Herzegovina recorded low retail value growth of 1%, while retail volume continued to decline amidst diminishing consumer demand. For many consumers, bleach is increasingly perceived as outdated, contributing to its gradual decline in the market. As consumer preferences ... Read More
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Toilet Care in Bosnia and Herzegovina
In 2024, toilet care in Bosnia and Herzegovina recorded a 5% rise in retail value sales, bolstered by the ongoing impact of inflation and stable consumer demand. Despite the maturity of the most established toilet care categories, consumer interest remained high, driven by innovation and convenience ... Read More
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Laundry Care in Azerbaijan
Laundry care in Azerbaijan registered moderate volume growth in 2024, in what is an essential product. While inflation has eased, consumers were still price sensitive and volume sales were also supported by frequent discounts and promotions. Powder detergent was still the most popular format of dete ... Read More
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Toilet Care in Azerbaijan
Toilet care was one of the best performing home care products in Azerbaijan in 2024, registering healthy current value and volume growth. Toliet/liquid foams was the best performing product and also accounted for most value sales. Rim liquids also accounted for significant value sales, with value sa ... Read More
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Surface Care in Azerbaijan
Surface care in Azerbaijan registered minimal volume growth in 2024. Though inflation eased, consumers remained price sensitive and players supported volume sales by offering frequent discounts and promotions. In particular, floor cleaners performed badly, with volume sales falling by a tenth. Produ ... Read More
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Bleach in Latvia
The bleach category continued to witness volume decline in 2024, amidst strong competition from other cleaners that have a less irritating smell. Increasingly, consumers prefer to use home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise ... Read More
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Dishwashing in Latvia
Dishwashing posted robust current value growth in 2024 as volume sales continued to contract. Hand dishwashing remains the major choice of dishwashing but is gradually losing share to automatic dishwashing. Euromonitor International's Dishwashing in Latvia market report offers a comprehensive guide ... Read More
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Home Care in Ethiopia
In 2024, home care in Ethiopia has faced rising prices due to high inflation and a foreign exchange shortage, limiting consumer demand. Small-scale manufacturers of liquid detergents have grown, meeting price-sensitive needs, while private label products have gained traction as affordable alternativ ... Read More
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Home Care in Jordan
Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ... Read More
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Home Care in Côte d'Ivoire
Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases. The market saw growth driven by favourable demographics, real estate expansion and the extension of ... Read More
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Home Care in Kuwait
Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, ... Read More
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Home Care in Estonia
Volume sales of household care are experiencing further decline in 2024. Price inflation in Estonia continues to rise, supported by the VAT increase at the beginning of the year. Coupled with the overall sluggish performance of the local economy, this price hike has impacted consumer confidence in t ... Read More
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Dishwashing in Poland
Dishwashing saw current vale growth in Poland in 2024. Automatic dishwashing is experiencing a robust growth trajectory, supported by the steady rise in dishwasher ownership, which currently stands at approximately 60% possession rate in Poland. As more households adopt dishwashers, the demand for a ... Read More
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Toilet Care in Portugal
Toilet care registered some volume decline in Portugal in 2024, primarily due to category maturity. However, in-the-bowl (ITB) rim blocks have enjoyed significant growth over the review period and remain popular among Portuguese consumers. In response to this, manufacturers continuously launch new f ... Read More
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Dishwashing in Ukraine
As a result of Russia’s invasion of Ukraine, consumers have become more price-sensitive, leading to a growing demand for budget-friendly dishwashing products. As a result, private labels and more affordable options from established brands are becoming increasingly popular. This trend is particularly ... Read More
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Air Care in Ukraine
The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ... Read More
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