Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Uzbekistan
Bleach in Uzbekistan In Uzbekistan, bleach maintains widespread popularity deeply ingrained in everyday household cleaning routines. This enduring trend persisted even in 2023, following a surge in sales during 2020 when bleach became indispensable in addressing COVID-19 concerns. Chlorine-based ble ... Read More
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Surface Care in Taiwan
Surface Care in Taiwan Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats in these product areas, app ... Read More
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Laundry Care in Slovenia
Laundry Care in Slovenia Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care, offering not only enhanced fra ... Read More
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Dishwashing in Ukraine
Dishwashing in Ukraine Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians have had to move as a result ... Read More
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Polishes in Ukraine
Polishes in Ukraine Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still value traditional shoe care. Shoe ... Read More
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Polishes in Taiwan
Polishes in Taiwan Despite price rises in 2023, polishes continued to record a retail value decline, with retail volume sales falling in all areas. COVID-19 had no noticeable impact on the polishes landscape, with sales declining before the outbreak. The polishes category also remains a niche in Tai ... Read More
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Laundry Care in Taiwan
Laundry Care in Taiwan Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products. However, being regarded as daily ... Read More
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Dishwashing in Slovakia
Dishwashing in Slovakia Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option. However, we note that consumers ... Read More
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Dishwashing in Uzbekistan
Dishwashing in Uzbekistan Dishwashing in Uzbekistan encountered significant shifts in 2023, propelled by global geopolitical changes that reshaped the competitive landscape. Amidst these transformations, leading brands such as Fairy and prominent local players emerged as key beneficiaries, capitalis ... Read More
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Bleach in Uruguay
Bleach in Uruguay With the pandemic over, there was less frenzied cleaning, and as such bleach registered a fall in volume sales. That being said, there was a slight increase in constant value sales, due to price rises. Bleach is still a popular cleaning product in Uruguay, with its value sales almo ... Read More
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Dishwashing in Serbia
Dishwashing in Serbia In 2023, high price growth led to double-digit retail value growth, while retail volume sales struggled. With prices rising steeply, consumers were encouraged to be as economical as possible, with a volume decline for hand dishwashing liquids further challenged by maturity, as ... Read More
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Toilet Care in Spain
Toilet Care in Spain Demand for toilet care continued to subside in 2023, thanks to the normalisation of hygiene standards in the aftermath of the pandemic. The increased amount of time spent outside the home, for work or leisure purposes,. also decreased the amount of time consumers devoted to clea ... Read More
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Home Care in Tanzania
Home Care in Tanzania Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pres ... Read More
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Home Care in Laos
Home Care in Laos Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer spending, especially among low- a ... Read More
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Air Care in Serbia
Air Care in Serbia Rising price points led to double-digit value growth in 2023, while growing prices encouraged some consumers to purchase less and shift to private label goods. In addition, branded players focused on deals and discounts to retain sales. Despite these challenges, all areas apart fr ... Read More
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Dishwashing in Spain
Dishwashing in Spain Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water and energy bills. Advice on ho ... Read More
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Air Care in Spain
Air Care in Spain Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living environment, with health and wel ... Read More
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Air Care in Ukraine
Air Care in Ukraine Car air fresheners showed the highest (and only positive) volume sales growth within the overall category of air care in 2023, with the rise primarily linked to the surge in the number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of ... Read More
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Surface Care in Slovenia
Surface Care in Slovenia Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels window/glass cleaners' growth, as ... Read More
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Bleach in Taiwan
Bleach in Taiwan While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to continuous moderate growth since 2020. H ... Read More
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Dishwashing in Uruguay
Dishwashing in Uruguay As with home care products in general, cross-border shopping led to a decline in volume sales. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made dishwashing products purchased in Argentina much cheaper than products purchased ... Read More
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Home Care in Slovenia
Home Care in Slovenia In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care products made from vegan or ... Read More
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Surface Care in Slovakia
Surface Care in Slovakia Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good price-to-value ratios, alongside mu ... Read More
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Home Care in Spain
Home Care in Spain Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. ... Read More
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Polishes in Uruguay
Polishes in Uruguay Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well as being effective and more co ... Read More
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