Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Hong Kong, China
Home Care in Hong Kong, China Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was primarily supported by i ... Read More
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Toilet Care in Hong Kong, China
Toilet Care in Hong Kong, China Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including the toilet, to red ... Read More
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Surface Care in Hong Kong, China
Surface Care in Hong Kong, China In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer concern eased, vo ... Read More
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Polishes in Hong Kong, China
Polishes in Hong Kong, China Continuing the long-standing trend, polishes saw a retail volume decline in Hong Kong in 2023, although growth was seen in current value terms. Volume demand for shoe polish continued to decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driv ... Read More
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Dishwashing in Hong Kong, China
Dishwashing in Hong Kong, China In 2023, dishwashing turned to marginal decline in retail volume terms in Hong Kong, but maintained current value growth due to inflationary pressure throughout the year. While the pandemic restrictions ended, a large proportion of Hong Kong’s population were still ve ... Read More
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Laundry Care in Hong Kong, China
Laundry Care in Hong Kong, China Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in volume sales was ... Read More
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Bleach in Hong Kong, China
Bleach in Hong Kong, China Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate ... Read More
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Laundry Care in South Africa
Laundry Care in South Africa Laundry care in South Africa recorded a flat performance in 2023, although the largest category of laundry detergents continued to experience rising demand, a trend supported by a marginal decline in the average unit price. Laundry care in the country is becoming increas ... Read More
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Polishes in South Africa
Polishes in South Africa Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued to shift away from these ... Read More
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Surface Care in South Africa
Surface Care in South Africa Purchases of surface care in South Africa are included in many consumers’ grocery shopping budgets. In 2023, food inflation peaked at double digits, limiting affordability, in addition to a further rise in unit prices of surface care. This scenario benefited multi-purpos ... Read More
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Dishwashing in South Africa
Dishwashing in South Africa Overall demand for dishwashing in South Africa continued to rise in 2023, supported by both automatic dishwashing and the dominant hand washing format. The number of dishwashers owned pre-pandemic when compared to after the lockdowns in South Africa increased among the af ... Read More
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Home Care in South Africa
Home Care in South Africa Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated inflation changed overa ... Read More
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Toilet Care in South Africa
Toilet Care in South Africa Retail volume growth of toilet care in South Africa slowed in 2023 compared to the previous year. The country witnessed high-scale inflation, shifting a change in consumer behaviour. This was in addition to increasing costs of transport, fuel and electricity incurred by a ... Read More
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Bleach in South Africa
Bleach in South Africa Demand for bleach in South Africa remained stable in 2023, with some consumers choosing this more affordable alternative to surface care due to the impact of inflation on disposable incomes. However, inflationary pressures resulted in category leader Domestos (Unilever) losing ... Read More
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Air Care in South Africa
Air Care in South Africa Demand for air care in South Africa continued to rise in 2023, albeit with marginally slower volume sales growth compared to the previous year, as the country experienced a surge in inflation. This contributed to higher company revenues and profits as value sales growth outp ... Read More
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Wipes in Peru
Wipes in Peru In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has been an increase in lower-priced import ... Read More
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Wipes in Poland
Wipes in Poland In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the ease and convenience these product ... Read More
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Wipes in Norway
Wipes in Norway In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by heightened household health awareness and ... Read More
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Wipes in Spain
Wipes in Spain The challenges faced by the wipes category were similar to those affecting other tissue and hygiene products, with the inflation crisis causing a shift in consumer behaviour and priorities. The drop in demand for wipes was associated with the prevailing economic uncertainty in Spain a ... Read More
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Wipes in Romania
Wipes in Romania The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and energy prices have impacted both co ... Read More
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Air Care in Morocco
Air Care in Morocco Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall performance. Growth was supported by ... Read More
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Home Care in Morocco
Home Care in Morocco Homecare in Morocco saw a positive performance in current value terms in 2023, continuing the trend of the previous year. However, this was mainly due to inflationary pressures, rather than any significant upturn in demand. With manufacturers experiencing higher energy, raw mate ... Read More
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Dishwashing in Morocco
Dishwashing in Morocco Dishwashing in Morocco saw healthy growth in current value terms in 2023. This was partly due to an increase in unit prices, on the back of rising production costs. Nevertheless, these price increases were somewhat counteracted by heavy discounting practices employed by manufa ... Read More
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Laundry Care in Morocco
Laundry Care in Morocco Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to pass these onto consumers ... Read More
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Surface Care in Morocco
Surface Care in Morocco Surface care in Morocco sales achieved buoyant growth in current value terms in 2023.. However, this was partly due to an increase in unit prices, thanks to increases in energy, raw material and transport costs. The category is dominated by multi-purpose cleaners, which were ... Read More
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