Category: Household Products
Household Products market research reports by Euromonitor International
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Polishes in Slovenia
The market for polishes in Slovenia maintained solid growth in current value terms in 2024, primarily driven by continued price increases. These price hikes have led to a shift towards more affordable alternatives, as consumers seek to manage household budgets and address the rising cost of living. ... Read More
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Laundry Care in Serbia
Despite rising prices and falling disposable income, fabric softeners maintained healthy volume growth in Serbia. Although most laundry detergents offer a pleasant smell, Serbian households are accustomed to using fabric softeners, with many using considerably more than the recommended dose. Local b ... Read More
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Bleach in Serbia
Bleach in Serbia is a small category that is contracting annually, with limited products available in retailers. In 2024, volume sales continued to decline as consumers abandoned bleach and shifted towards more advanced and gentler home care products. Growing health and environmental cautiousness is ... Read More
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Toilet Care in Serbia
The year 2024 saw the emergence of several novelties in Serbia’s toilet care category, such as more natural toilet care products, improved packaging and recycled packaging. The most significant innovation in toilet care was Unilever Beograd doo’s Domestos Foam upside down spray, aimed at making the ... Read More
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Home Care in Slovenia
The market for home care in Slovenia registered a modest increase in retail volume sales in 2024, in contrast to the sluggish performance of the previous two years. This growth was driven by a gradual recovery in consumer confidence, following the moderation of inflation. However, the lingering effe ... Read More
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Bleach in Lithuania
Retail volume sales of bleach continued to decline in Lithuania in 2024. Despite its strong cleaning properties, the chlorine scent of bleach is generally unappealing to consumers. However, it still maintains a loyal following among some consumers who value its affordability and powerful effectivene ... Read More
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Surface Care in Slovenia
Surface care experienced positive growth in current value terms in Slovenia in 2024, driven by heightened health and hygiene concerns, particularly in the wake of the COVID-19 pandemic. Individuals are increasingly prioritising multi-purpose cleaners, as well as window/glass cleaners, which are bene ... Read More
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Dishwashing in Slovenia
Consumer demand for automatic dishwashing tablets remains strong in Slovenia, maintaining its position as the fastest-growing segment within dishwashing in 2024. The main selling points of these products - ease of use and convenience - are particularly attractive to local consumers, as they provide ... Read More
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Air Care in Slovenia
The air care market in Slovenia experienced solid growth in current value terms in 2024. This was partly due to rising prices, in response to recent inflationary pressures. This pricing strategy has helped the category navigate stagnating consumer demand caused by more cautious spending and the prio ... Read More
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Toilet Care in Slovenia
Despite ongoing financial pressures stemming from the lingering effects of high inflation, toilet care experienced positive volume growth in Slovenia in 2024. Improved sanitation practices and heightened hygiene concerns, driven by ongoing improvements in the quality of life, are the primary drivers ... Read More
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Surface Care in Serbia
Consumers in Serbia prefer universal cleaning products that can be used for multiple uses such as dishwashing and surface cleaning. For example, some households clean the kitchen tabletops with dishwashing liquid instead of a surface cleaner. By adopting this strategy, households can limit expenditu ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Dishwashing in Lithuania
Automatic dishwashing continues to perform well in Lithuania, with volume sales increasing in 2024. The steady rise in dishwasher penetration over the review period has significantly boosted demand for automatic dishwashing products. By contrast, volume sales of hand dishwashing products remained st ... Read More
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Air Care in Lithuania
The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Air Care in Serbia
Air care posted robust growth in 2024, with all categories registering increases in retail volume growth. Sales were stimulated by the launch of novelties with leading players expanding premium lines containing natural ingredients. When marketing these products, the messaging is focused on the conne ... Read More
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Dishwashing in Serbia
Given the cost of living pressures in Serbia, consumers were encouraged to be as economical as possible. Households chose to use dishwashers over hand dishwashing products leading to volume sales decline of the latter. This shift is especially visible among urban employed Serbians. Volume sales of h ... Read More
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Home Care in Sri Lanka
Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand. Overall, retail volume sales rebounded, as the average retail current unit price decreased, after hikes in 2022 and 2023. As inflationary pressure fell sharply, players lowered or slowed price inc ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Toilet Care in Lithuania
Toilet care in Lithuania recorded flat retail volume growth in 2024, despite the fact that toilet hygiene remains an essential part of household cleaning routines. Toilet liquids and foams continue to lead in value sales, reflecting their strong presence in many households. Category sales are active ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Laundry Care in Slovenia
Liquid fabric softeners represented the fastest-growing segment within laundry care in Slovenia in 2024, driven by ongoing innovation. Consumer expectations now encompass enhanced softening capabilities, effectiveness at low water temperatures, and fresh, long-lasting fragrances that elevate the lau ... Read More
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Air Care in Singapore
In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Toilet Care in Vietnam
Toilet care demonstrated dynamic retail volume and current value growth in Vietnam over the review period, including in 2024, primarily driven by consistent consumer demand for hygiene and cleanliness in the home. This steady performance highlights an ongoing household need and rising awareness of s ... Read More
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