Category: Household Products
Household Products market research reports by Euromonitor International
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Laundry Care in Pakistan
Retail volume sales of laundry care continued to grow at a robust pace in 2024 but far slower than the rate of growth in retail current value sales, with elevated inflation largely accounting for the difference between the two. Laundry care is regarded as a necessity across all income groups in Paki ... Read More
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Air Care in Pakistan
Having declined in 2023, retail constant value sales of air care in Pakistan rebounded strongly in 2024, as the annual rate of inflation eased somewhat. Nonetheless, price sensitivity remained a critical factor in 2024, influencing consumer choices in air care. With inflation still affecting househo ... Read More
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Home Care in Pakistan
Retail current value sales of home care continued to surge in Pakistan during 2024. Despite the annual rate of inflation halving from the previous year, it remained in double digits. Nonetheless, retail constant value sales of home care, which had declined sharply in 2023, rebounded in 2024. However ... Read More
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Bleach in Pakistan
Retail volume sales of bleach continued to expand at a robust pace in 2024, while retail constant value sales rebounded, as inflationary pressure eased somewhat, particularly during the second half of the year. Despite the increasing use of detergents for stain removal, bleach remains a household st ... Read More
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Surface Care in Pakistan
In 2024, surface care continued to see strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene i ... Read More
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Polishes in Pakistan
Dominated by shoe polish, retail current value sales of polishes continued to expand at a rapid clip in 2024, while retail constant value sales growth rebounded as inflationary pressure eased somewhat. Despite elevated inflation, shoe polish remains affordable to many local consumers. Retail volume ... Read More
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Home Care in Paraguay
The robust economy of Paraguay in 2024 was a significant determinant driving up demand for home care products. In addition, local consumers gained purchasing power because inflation dropped for the second consecutive year. While this helped to boost consumer spending power, poverty remained high in ... Read More
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Toilet Care in Pakistan
While retail current value sales of toilet care rose sharply in 2024, this was largely driven by double-digit annual inflation, with retail constant value sales expanding at a much lower rate. However, retail constant value sales rebounded from 2023, when inflation was much higher. Nonetheless, ther ... Read More
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Bleach in Hong Kong, China
Sales of bleach in Hong Kong continued to decline in 2024 in both retail volume and current value terms. Post-pandemic, a large number of consumers are now spending greater time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygie ... Read More
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Polishes in Hong Kong, China
Continuing a longstanding trend, polishes in Hong Kong recorded retail volume decline in 2024, although value sales recorded another year of growth due to a further rise in the average unit price. Overall demand for shoe polish, which holds the largest value share in the category, fell further durin ... Read More
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Dishwashing in Hong Kong, China
Despite a marginal decline in retail volume sales of dishwashing in Hong Kong, overall demand remained above pre-pandemic levels in 2024. A large proportion of Hong Kong’s population remains highly sensitive about hygiene issues in the home. Thus, products that claim to kill bacteria and viruses con ... Read More
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Surface Care in Hong Kong, China
Demand for surface care in Hong Kong remained above pre-pandemic levels in 2024, driven by home care disinfectants, multi-purpose cleaners, bathroom cleaners, drain openers and floor cleaners. Hence, manufacturers continued to launch various products aimed at appealing to a wider consumer base with ... Read More
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Home Care in Hong Kong, China
Overall value sales of home care in Hong Kong recorded marginal growth in 2024, mainly due to a strong focus on functionality offered by products with antibacterial and deodorisation features, which have added specific value to new launches. There were also a number of price adjustments driven by ec ... Read More
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Laundry Care in Hong Kong, China
While value sales of laundry care continued to rise in 2024 due to another increase in unit prices, overall demand further declined, as local consumers spent greater time outside of the home and dedicated less of their free time to household chores. However, product innovation increased, with a numb ... Read More
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Toilet Care in Hong Kong, China
Toilet care in Hong Kong continued to record low, positive growth in both current value and volume terms in 2024, as local consumers looked to maintain rigorous cleaning routines and hygiene in the bathroom area, including toilets, to reduce the transmission of bacteria and viruses. As a result, toi ... Read More
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Air Care in Hong Kong, China
Air care in Hong Kong continued to record both retail volume and current value sales growth in 2024. Post-pandemic, many local consumers are in the habit of creating a pleasant home environment. Growth was particularly dynamic for liquid air fresheners, spray/aerosol air fresheners and other air car ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Home Care in Uruguay
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ... Read More
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Home Care in North Macedonia
Home care in North Macedonia saw retail volume sales rebound into positive territory in 2024 following two consecutive years of decline. The turnaround was driven by improvements in confidence and purchasing power among consumers as the recent inflationary surge fuelled by the global recovery from C ... Read More
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Dishwashing in North Macedonia
Dishwashing in North Macedonia saw retail volume sales grow in 2024 following three consecutive years of decline. This recovery was driven by improvements in purchasing power as the recent inflationary surge subsided, with consumers becoming less inclined to try to save money by consciously reducing ... Read More
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Dishwashing in Uruguay
Having exhibited strong growth during the early part of the review period, largely due to increased awareness of hygiene among local consumers due to COVID-19, retail current value sales of dishwashing fell in 2023, but 2024 saw the reversal of most of these losses. Euromonitor International's Dishw ... Read More
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Air Care in Uruguay
Retail current value sales of air care rebounded in 2024, but they continued to decline in constant value terms, albeit at a slower rate than in previous years. Earlier in the review period, air care demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weak ... Read More
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Surface Care in Taiwan
Surface care maintained solid retail current value growth in Taiwan in 2024, with bathroom cleaners seeing a particularly strong increase. Due to the hotter and more humid climate in the spring and summer seasons in 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targete ... Read More
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Dishwashing in Taiwan
Dishwashing saw retail current value growth in Taiwan in 2024, although retail volume sales saw a slight decline. Hand dishwashing continued to overwhelmingly dominate in 2024. However, owing to the gradual increase in acceptance of dishwashers, automatic dishwashing recorded faster growth than hand ... Read More
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Bleach in Taiwan
Less anxiety as the pandemic ended, and using up of stockpiles led to declining retail volume sales of bleach in Taiwan in 2023, and this trend continued in 2024. As the pandemic faded from consumers’ memory, they were more likely to return to their previous consumption habit. In addition, some youn ... Read More
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