Category: Household Products
Household Products market research reports by Euromonitor International
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Wipes in Canada
Wipes in Canada In 2023, baby wipes in Canada emerged as a resilient category within personal wipes, experiencing robust growth driven by multiple factors. Heightened awareness of hygiene, coupled with increased product accessibility and versatility, contributed to the area's expansion. Consumers in ... Read More
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Wipes in Colombia
Wipes in Colombia In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period, as the convenience it provided ch ... Read More
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Wipes in Singapore
Wipes in Singapore Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong premiumisation across its categor ... Read More
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Air Care in Argentina
Air Care in Argentina Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years of the review period, sales ... Read More
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Dishwashing in Argentina
Dishwashing in Argentina Although the market volume of the hand dishwashing category in Argentina dropped in 2023, its sales climbed in current value terms. The market volume of hand dishwashing fell for the third year in a row, mainly due to the reduced number of meals eaten at home compared with t ... Read More
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Home Care in Ghana
Home Care in Ghana Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise their spending as their disposable ... Read More
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Home Care in Ethiopia
Home Care in Ethiopia Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern housing developments and in ... Read More
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Polishes in Argentina
Polishes in Argentina All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in addition, in 2023 - as had already o ... Read More
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Bleach in Argentina
Bleach in Argentina Bleach sales declined in 2023 for the third year in a row. The category saw sales rocket in 2020 due to the COVID-19 pandemic and fears about infection with the SARS-CoV-2 virus. However, in the following years, bleach sales plummeted due to the combination of the high base of co ... Read More
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Home Care in Argentina
Home Care in Argentina The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices. Euromonitor International's Home Care in Argentina market report offe ... Read More
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Laundry Care in Argentina
Laundry Care in Argentina In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics were less sharp than in 2 ... Read More
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Surface Care in Argentina
Surface Care in Argentina In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the COVID-19 crisis in 2020 and 20 ... Read More
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Wipes in China
Wipes in China In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that ... Read More
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Toilet Care in Argentina
Toilet Care in Argentina Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during the period of the COVID-19 ... Read More
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Home Care in Bangladesh
Home Care in Bangladesh Amid rising prices of essential foods and other basic necessities, the hike in prices of home care products added a new brden on people in 2023. In about nine months, almost all products such as detergents and toilet cleaners became pricier by 10 to 30%. Manufacturers said ri ... Read More
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Home Care in Myanmar
Home Care in Myanmar In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at home, while those that were nega ... Read More
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Home Care in Uzbekistan
Home Care in Uzbekistan Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive demographic trends, including an ... Read More
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Home Care in Serbia
Home Care in Serbia While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care categories. Responding to the rising ... Read More
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Toilet Care in Serbia
Toilet Care in Serbia In 2023, growing unit prices and strengthening economising trend led consumers to reduce their purchases while focusing on essentials. As a result, toilet care saw a decline in retail volume sales in all areas while overall retail value grew. Many price-sensitive consumers swit ... Read More
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Surface Care in Ukraine
Surface Care in Ukraine Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wan ... Read More
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Bleach in Slovakia
Bleach in Slovakia Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are showing little interest in devel ... Read More
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Laundry Care in Serbia
Laundry Care in Serbia While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less and concentrating on necessit ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential complexes and business cent ... Read More
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Home Care in Slovakia
Home Care in Slovakia Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a negative slump – albeit with ong ... Read More
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