Category: Household Products
Household Products market research reports by Euromonitor International
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Polishes in Cameroon
Polishes in Cameroon Polishes remained dominated by shoe polish in Cameroon in 2023, with sales supported by a noted uptick in the importation of shoe polish products in the country. Ultimately, the higher availability of shoe polish resulting from this, is helping to stabilise prices in the categor ... Read More
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Wipes in Croatia
Wipes in Croatia Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support demand for household wipe ... Read More
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Laundry Care in Cameroon
Laundry Care in Cameroon Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular ... Read More
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Surface Care in Cameroon
Surface Care in Cameroon Surface care in Cameroon in 2023 was being driven by the popularity of multi-purpose cleaners, which command widespread consumer preference due to their cost-effectiveness, versatility, and abundant availability. The presence of local brands and well-executed awareness campa ... Read More
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Wipes in France
Wipes in France Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more frequently than pre-pandemic, the use o ... Read More
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Air Care in Cameroon
Air Care in Cameroon Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a ... Read More
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Wipes in Georgia
Wipes in Georgia In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition. Large package sizes, particularly th ... Read More
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Wipes in Dominican Republic
Wipes in Dominican Republic In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other purposes, such as adult f ... Read More
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Wipes in Ecuador
Wipes in Ecuador In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of choices in terms of variety, qualit ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Wipes in Denmark
Wipes in Denmark Consistent with the observations across tissue and hygiene, wipes in Denmark saw pronounced increases in retail price points, which impacted category performance. Higher prices for wipes were driven by cost inflation, covering factors like energy, material sourcing, labour, logistic ... Read More
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Dishwashing in Cameroon
Dishwashing in Cameroon Hand dishwashing continued to dominate in dishwashing in Cameroon in 2023, with automatic dishwashing remaining conspicuously absent. Handwashing dishes has traditionally been the norm in the country and continues to be the prevailing practice among most Cameroonian consumers ... Read More
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Bleach in Cameroon
Bleach in Cameroon Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the solid reputation it has earned fo ... Read More
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Wipes in Costa Rica
Wipes in Costa Rica Baby wipes continued to record positive retail value growth in Costa Rica in 2023. These products benefit from having a versatile nature, being widely employed for various non-baby related uses. Brands like Scott, for instance, have introduced wipes made from natural fibres witho ... Read More
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Wipes in Bulgaria
Wipes in Bulgaria Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As peop ... Read More
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Wipes in Egypt
Wipes in Egypt Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic challenges and budget constraints. The s ... Read More
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Wipes in Estonia
Wipes in Estonia In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as the fastest-growing category within ... Read More
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Wipes in the Czech Republic
Wipes in the Czech Republic Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the convenience of these products ... Read More
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Wipes in Bolivia
Wipes in Bolivia In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has taken centre stage, particularly in ... Read More
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Home Care in Côte d'Ivoire
Home Care in Côte d'Ivoire In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar appreciation on import costs. Nev ... Read More
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Wipes in Hong Kong, China
Wipes in Hong Kong, China Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among travellers, due to their convenie ... Read More
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Wipes in Belgium
Wipes in Belgium In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed modest growth. Water-based wipes ... Read More
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Wipes in Indonesia
Wipes in Indonesia Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and lasting increase in hygiene awarene ... Read More
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Wipes in Argentina
Wipes in Argentina Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth rate. As births decrease, so d ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst lowering the units or volume l ... Read More
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