Category: Household Products
Household Products market research reports by Euromonitor International
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Wipes in South Africa
Wipes in South Africa High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned to cost-reducing opportunit ... Read More
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World Market for Home Care
World Market for Home Care Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles packaging waste, while D2C ... Read More
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Wipes in the United Kingdom
Wipes in the United Kingdom Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the mai ... Read More
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Wipes in Vietnam
Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ... Read More
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Home Care in Middle East and Africa
Home Care in Middle East and Africa Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms, in spite of h ... Read More
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Wipes in Uzbekistan
Wipes in Uzbekistan Sales in wipes were supported by ubiquitous baseline demand in 2023. Indeed, the usage of wipes has become an integral component of the daily routine for Uzbekistani consumers, in a trend which gained momentum during the pandemic, and which continues to exhibit consistent growth. ... Read More
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Home Care in Western Europe
Home Care in Western Europe After recording a clear spike in demand in 2020 with more time spent at home and heightened cleaning regimes due to the pandemic, home care sales in Western Europe have since struggled to record positive growth in either volume or real value terms. However, modest value g ... Read More
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Wipes in Uruguay
Wipes in Uruguay Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry format. As a result, they were one of ... Read More
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Wipes in Ukraine
Wipes in Ukraine Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging market. The surge in popularity ca ... Read More
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Wipes in Serbia
Wipes in Serbia Demand for wipes in Serbia has been supported by elevated hygiene standards since the COVID-19 pandemic. Though wipes registered double-digit current value growth in 2023, constant value sales were flat. Prices have been rising due to the soaring costs of raw materials, logistics and ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan There was a significant fall in constant value sales in wipes in Kazakhstan in 2023. High inflation continue to impact profitability and also dampened volume sales. Only personal wipes registered any significant value sales and this was mainly baby wipes, followed by general purp ... Read More
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Wipes in Thailand
Wipes in Thailand Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer lifestyles and preferences that ... Read More
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Wipes in Portugal
Wipes in Portugal In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and abandonment of cleaning routines comp ... Read More
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Wipes in Turkey
Wipes in Turkey Despite challenging economic conditions in 2023, the sales volume of personal wipes in Turkey experienced a modest increase. This growth can be attributed to the availability of a wider range of specialised wipes catering to specific needs and preferences of consumers. For instance, ... Read More
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Wipes in Cameroon
Wipes in Cameroon Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has furthe ... Read More
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Wipes in Taiwan
Wipes in Taiwan Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth during the year. Sales were boosted ... Read More
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Wipes in Malaysia
Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ... Read More
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Wipes in Sweden
Wipes in Sweden In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain disruptions, high freight costs and high ... Read More
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Wipes in Slovakia
Wipes in Slovakia Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the volume demand for a range of cl ... Read More
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Wipes in Israel
Wipes in Israel Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby wipes category. However, these price ... Read More
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Wipes in Saudi Arabia
Wipes in Saudi Arabia Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19 pandemic lifestyles, an expan ... Read More
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Home Care in Latin America
Home Care in Latin America After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high in ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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Home Care in Asia Pacific
Home Care in Asia Pacific Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in t ... Read More
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Air Care in Hong Kong, China
Air Care in Hong Kong, China Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst m ... Read More
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