Category: Household Products
Household Products market research reports by Euromonitor International
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Polishes in Morocco
Polishes in Morocco Polishes in Morocco posted positive growth in current value terms in 2023, albeit from a lower base. Such products still have a niche status in the country and are largely considered to be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income grou ... Read More
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Toilet Care in Morocco
Toilet Care in Morocco Toilet care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales remained dominated by toilet liquids/foams, thanks to their significantly cheaper prices compared to in-cistern devices. In addition, toilet liquids/foams ... Read More
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Bleach in Morocco
Bleach in Morocco Bleach in Morocco posted relatively modest current value growth in 2023, with sales remaining static in volume terms. This was due to its maturity, combined with a lack of product innovation. The product has an old-fashioned image in the country, especially younger consumers, who c ... Read More
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Wipes in Chile
Wipes in Chile Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in Chile at the end of the review per ... Read More
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Surface Care in Kenya
Surface Care in Kenya Chandaria Industries has introduced a new product to surface care in Kenya. The company's Velvex oven cleaner is intended to meet the growing consumer demand for specific solutions to home cleaning needs. With only a limited number of brands offering oven cleaners in the market ... Read More
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Wipes in Italy
Wipes in Italy Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable through the expansion of retailers ... Read More
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Polishes in Kenya
Polishes in Kenya Shoe polish continued to dominate the market size of polishes in Kenya and register the fastest retail volume and value growth at the end of the review period. However, retail volume and current value growth rates for shoe polish were slower in 2023, compared to 2022. This was info ... Read More
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Laundry Care in Kenya
Laundry Care in Kenya Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for professional laundry services, drive ... Read More
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Wipes in Ireland
Wipes in Ireland Wipes in Ireland witnessed robust current value growth in 2023, aided largely by higher unit prices caused by inflationary conditions. In constant value terms, sales are now back on a par with pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth ... Read More
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Wipes in Latvia
Wipes in Latvia Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer behaviour and market dynamics. The ... Read More
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Wipes in Algeria
Wipes in Algeria In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully saturated, as well as the rising ... Read More
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Toilet Care in Kenya
Toilet Care in Kenya Despite the increasing demand for toilet care in Kenya on account of the ongoing urbanisation trend, rim blocks and liquids have yet to gain popularity among local consumers. This underpins the still low demand and low visibility of these types of toilet care products at the end ... Read More
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Wipes in Hungary
Wipes in Hungary In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby wipes and general purpose wipes wer ... Read More
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Wipes in the Netherlands
Wipes in the Netherlands Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw materials, all of which were stil ... Read More
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Wipes in New Zealand
Wipes in New Zealand 2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning products. However, with people n ... Read More
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Wipes in Morocco
Wipes in Morocco In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose wipes, compete with pocket handker ... Read More
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Wipes in Lithuania
Wipes in Lithuania The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, ... Read More
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Wipes in Finland
Wipes in Finland Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating product offerings based on price and qu ... Read More
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Air Care in Kenya
Air Care in Kenya Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as manufacturers continued to launch inn ... Read More
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Wipes in Guatemala
Wipes in Guatemala Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies and Pampers are the go-to choi ... Read More
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Dishwashing in Kenya
Dishwashing in Kenya In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to create their own home care p ... Read More
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Bleach in Kenya
Bleach in Kenya Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the country. To address concerns over affo ... Read More
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Wipes in Greece
Wipes in Greece In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Gr ... Read More
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Wipes in South Korea
Wipes in South Korea In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in demand for wipes that align ... Read More
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Toilet Care in Cameroon
Toilet Care in Cameroon Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent use of powder bleach and han ... Read More
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