Category: Household Products
Household Products market research reports by Euromonitor International
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Polishes in Taiwan
Polishes in Taiwan saw both retail volume and current value declines in 2024, maintaining the trend seen throughout the review period. With sales limited by high humidity and temperatures in Taiwan, polishes remained the smallest category within home care in value terms in this year. Sales of floor ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Laundry Care in North Macedonia
Laundry care in North Macedonia experienced a moderate slowdown in current value growth in 2024 as the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine steadily receded. Nonetheless, with unit prices remaining on an upward trajectory, the ca ... Read More
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Toilet Care in Uruguay
Having exhibited strong growth earlier in the review period, both current and constant retail value sales of toilet care declined in 2024. The waning threat of COVID-19 played a major role in this, as retail constant value sales were lower in 2024 than in 2019. Euromonitor International's Toilet Car ... Read More
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Surface Care in Uruguay
Retail volume and current value sales of surface care continued to rise at a robust pace in 2024, supported by a decrease in low-level smuggling from Argentina to Uruguay. However, retail constant value sales of surface care continued to decline, albeit at a slower rate than in 2023. Moreover, growt ... Read More
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Laundry Care in Taiwan
Overall laundry care in Taiwan showed growth in retail current value terms in 2024, and a slight decline in retail volume terms. Value growth was mainly due to the increasing focus on liquid tablet detergents, due to the increase in spending on products incorporating antibacterial, anti-dust mite, a ... Read More
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Polishes in North Macedonia
Polishes in North Macedonia saw current value growth slow in 2024 as pricing pressures were alleviated by a sustained drop in inflation. Conversely, resultant improvements in purchasing power ensured the category showed a return to growth in retail volume sales after having performed negatively in t ... Read More
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Bleach in North Macedonia
In keeping with its performance over most of the review period, bleach in North Macedonia saw retail volume sales contract in 2024. Increasing concerns about the harmful effects of this product type on human health and the environment have caused usage levels to fall steadily in recent years, partic ... Read More
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Polishes in Uruguay
Retail value sales of polishes decreased in both current and constant value sales during both 2024 and the review period as a whole. Although demand was supported by an improving economic environment (most notably a reduction in inflation) and a reduction in smuggling from neighbouring Argentina dur ... Read More
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Toilet Care in North Macedonia
Toilet care in North Macedonia saw retail volume sales rebound in 2024 following a contraction the previous year. The return to growth was mainly driven by improvements in consumer confidence and purchasing power as the recent surge in inflation receded and economic activity picked up. Demand was fu ... Read More
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Surface Care in North Macedonia
After having contracted over 2022-2023, surface care retail volume sales in North Macedonia grew at a robust pace in 2024, with all categories posting improved results in this respect. The turnaround was underpinned by the easing of cost-of-living pressures as the recent spike in inflation subsided, ... Read More
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Air Care in North Macedonia
Following two years of decline, air care in North Macedonia saw retail volume sales tip back into positive territory in 2024. Because these types of products are much less likely to be considered necessities than other home care items, the category was a key beneficiary of increased confidence and p ... Read More
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Bleach in Uruguay
The rate of growth in retail current value sales of bleach slowed significantly in 2023. Moreover, both retail constant value sales and retail volume sales declined. Having surged in 2020 due to COVID-19, retail volume sales declined steadily during the remainder of the review period, as the threat ... Read More
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Air Care in Taiwan
Air care maintained solid retail volume and current value growth in Taiwan in 2024. An increasing number of consumers in the country have shifted focus to their own physical and psychological health. Even with shrinking purchasing power, more consumers have been willing to purchase products with cle ... Read More
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Laundry Care in Uruguay
There was a significant acceleration in the rate of growth in retail current value sales of laundry care in Uruguay during 2024. In line with the trend observed in the last decade, liquid detergents continued to significantly outperform powder detergents in terms of retail current value sales during ... Read More
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Toilet Care in Taiwan
Toilet care in Taiwan showed continued growth in both retail volume and current value terms in 2024, because Taiwan saw very high humidity in the spring and summer seasons, which led local consumers to be more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry ... Read More
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Home Care in Myanmar
Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories. These challenging circu ... Read More
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Laundry Care in Guatemala
In 2024, Guatemala’s laundry care category saw pricing trends directly impacted by general inflation rates, which were the lowest since 2020. The stabilisation of raw material costs played a pivotal role in curbing price increases throughout the year. This trend was particularly evident in segments ... Read More
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Dishwashing in Guatemala
Dishwashing in Guatemala witnessed the continued, albeit gradual, transition from cream and paste formats to liquid hand dishwashing products in 2024. Although local households increasingly seek the convenience of liquid detergents, which are effective at removing grease, last longer and are gentler ... Read More
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Surface Care in Georgia
Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ... Read More
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Bleach in Georgia
Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ... Read More
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Toilet Care in Georgia
In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attracti ... Read More
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Surface Care in Japan
In 2024, surface care in Japan experienced marginal retail current value growth, despite consumers spending more time outside the home, mainly driven by rising prices, along with the premiumisation of products. The value growth of surface care largely depended on the enhancement of product functions ... Read More
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Toilet Care in Japan
In 2024, toilet care in Japan witnessed growth in both retail volume and current value terms, as consumers looked for convenient, effective products due to spending more time outside the home, and was despite rising prices. Leading brands began to pass on rising costs to consumers, a phenomenon illu ... Read More
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Dishwashing in Finland
Finnish consumers are becoming more mindful of the environmental impact of their household cleaning products, leading to a growing preference for dishwashing solutions that are both effective and eco-friendly. Many are moving away from conventional dishwashing liquids that contain harsh chemicals an ... Read More
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