Category: Household Products
Household Products market research reports by Euromonitor International
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Air Care in Finland
Traditional air care in Finland is experiencing a decline as consumers increasingly turn to air purifiers and other solutions that are seen as more effective and long-lasting. Air purifiers, which offer both odour removal and air quality improvement, are becoming a trendy choice in homes, particular ... Read More
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Surface Care in Finland
Multi-purpose cleaners are becoming increasingly popular in Finland as consumers look for convenient and versatile surface care solutions. Instead of purchasing multiple specialised products, many households prefer a single, multi-functional cleaner that can be used on various surfaces, making clean ... Read More
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Bleach in the Philippines
Even after an exceptional year of growth in 2023, bleach saw low retail volume growth in the Philippines in 2024, along with stronger retail current value growth. Many rural, low-income households continue to rely on bleach due to its affordability, whilst some lower-income urban consumers have also ... Read More
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Air Care in Uzbekistan
In 2024, air care in Uzbekistan saw sales volumes growing at a moderate pace. However, the category has seen a significant rise in prices, with double-digit increases attributed to import tariffs and related cost pressures. Despite this growth, the market remains limited in scope, with a consumer ba ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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Toilet Care in Kazakhstan
In 2024, the toilet care category in Kazakhstan witnessed moderate growth in volume terms, largely driven by sustained consumer attention to disinfection and hygiene habits that became more prominent after the pandemic. While price growth in this category was more pronounced in 2023, it has now dece ... Read More
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Air Care in Guatemala
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more ac ... Read More
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Laundry Care in Georgia
Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ... Read More
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Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
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Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
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Laundry Care in the Philippines
Laundry care remained by far the largest home care category in the Philippines in value terms in 2024, accounting for 64% of overall sales. Laundry care also maintained retail volume and current value growth in 2024, although rates of increase were slower than in the previous year. Within laundry de ... Read More
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Toilet Care in the Philippines
Toilet care in the Philippines saw retail volume and current value growth in 2024. Toilet liquids/foam remained the dominant category, and it also saw the strongest growth rates, due to the frequent exposure of such products on television, as well as their accessible prices, and their well-establish ... Read More
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Laundry Care in Uzbekistan
Laundry care in Uzbekistan saw substantial shifts in 2024, primarily driven by regulatory changes and escalating prices. Unit prices showed double -digit growth, with imported brands seeing increases of 25-35% due to heightened customs tariffs and elevated logistics costs. Euromonitor International' ... Read More
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Toilet Care in Ecuador
Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ... Read More
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Air Care in Ecuador
Air care was the best performing home care product in Ecuador in 2024, registering both healthy current value and volume growth. This was in spite of ongoing economic challenges. The desire for a more pleasant living space during challenging times fuelled demand for air care, as it is seen as an aff ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
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