Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Myanmar
Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories. These challenging circu ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan saw a downturn in 2024, with both volume and value sales slowing and volume sales remaining only marginally positive. This scenario can largely be attributed to the fact that polishes are not considered essential goods, with many consumers opting instead for multifunctional cl ... Read More
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Home Care in Laos
Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a sh ... Read More
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Laundry Care in Guatemala
In 2024, Guatemala’s laundry care category saw pricing trends directly impacted by general inflation rates, which were the lowest since 2020. The stabilisation of raw material costs played a pivotal role in curbing price increases throughout the year. This trend was particularly evident in segments ... Read More
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Toilet Care in Guatemala
In 2024, the price of toilet care products in Guatemala experienced a decline, marking a shift from the significant price increases observed in recent years. This reversal can be attributed to the stabilisation of raw material and ingredient costs, which had previously driven up prices. As cost pres ... Read More
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Dishwashing in Guatemala
Dishwashing in Guatemala witnessed the continued, albeit gradual, transition from cream and paste formats to liquid hand dishwashing products in 2024. Although local households increasingly seek the convenience of liquid detergents, which are effective at removing grease, last longer and are gentler ... Read More
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Surface Care in Guatemala
In Guatemala in 2024, surface care product prices saw a modest increase compared to previous years. This trend was influenced significantly by the stabilisation of raw material and ingredient costs, which contributed to the normalisation of pricing across the category. Interestingly, while some prod ... Read More
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Surface Care in Georgia
Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ... Read More
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Bleach in Georgia
Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ... Read More
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Toilet Care in Georgia
In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attracti ... Read More
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Surface Care in Japan
In 2024, surface care in Japan experienced marginal retail current value growth, despite consumers spending more time outside the home, mainly driven by rising prices, along with the premiumisation of products. The value growth of surface care largely depended on the enhancement of product functions ... Read More
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Toilet Care in Japan
In 2024, toilet care in Japan witnessed growth in both retail volume and current value terms, as consumers looked for convenient, effective products due to spending more time outside the home, and was despite rising prices. Leading brands began to pass on rising costs to consumers, a phenomenon illu ... Read More
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Laundry Care in Finland
In Finland, there is growing awareness of skin sensitivities among the local population, which has stimulated demand for gentler laundry products. Consumers are seeking detergents that are free from harsh chemicals, allergens, and fragrances to prevent skin irritation. An example of this is the laun ... Read More
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Dishwashing in Finland
Finnish consumers are becoming more mindful of the environmental impact of their household cleaning products, leading to a growing preference for dishwashing solutions that are both effective and eco-friendly. Many are moving away from conventional dishwashing liquids that contain harsh chemicals an ... Read More
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Dishwashing in the Philippines
In 2024, dishwashing witnessed continued growth in both retail volume and current value terms in the Philippines, with increases for both hand dishwashing and automatic dishwashing. However, hand dishwashing saw the highest growth rates in 2024, and accounted for the vast majority of value sales, at ... Read More
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Surface Care in the Philippines
Surface care in the Philippines saw low growth rates in both retail volume and current value terms in 2024. The pandemic raised public awareness regarding the significance of hygiene and sanitisation, and even though the pandemic is now over, sales of surface care products have continued to rise. Ma ... Read More
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Dishwashing in Uzbekistan
In 2024, dishwashing in Uzbekistan felt the impact of import tariffs. Implemented on 1 January, these tariffs have significantly challenged the competitiveness of foreign brands, forcing many - particularly Turkish companies - to either scale back their operations or withdraw entirely from the marke ... Read More
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Surface Care in Uzbekistan
Market dynamics in Uzbekistan’s surface care category have been significantly shaped by external factors, with pricing and supply chain logistics having an impact in 2024. During the year surface care saw price increases ranging from 20% to 30%, largely driven by supply chain disruptions stemming fr ... Read More
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Toilet Care in Uzbekistan
The toilet care category in Uzbekistan exhibited robust growth in both market value and volume terms in 2024, continuing the positive trend of previous periods. Despite the diminishing impact of the COVID-19 pandemic, toilet care products remain highly demanded due to their essential role in everyda ... Read More
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Laundry Care in Ecuador
Value and volume sales were largely unchanged for laundry care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth in laundry care. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production ... Read More
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Dishwashing in Ecuador
Dishwashing in Ecuador registered healthy current value growth in 2024, though volume growth was more muted. With severe drought drastically reducing hydroelectric production, there were frequent power outages. This, on top of serious security issues, led consumers to spend more time at home, and as ... Read More
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Polishes in Ecuador
Value and volume sales were largely unchanged for polishes in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequen ... Read More
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Bleach in Kazakhstan
The bleach category in Kazakhstan recorded stable, moderate growth in volume sales terms in 2024, influenced by ongoing economic uncertainty in the country, which was largely driven by geopolitical shifts on the global stage. In such conditions, consumers are drawn to bleach as an inexpensive and re ... Read More
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Dishwashing in Georgia
In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ... Read More
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Polishes in Japan
In 2024, polishes in Japan saw a declining trend in retail current value terms. However, the category displayed contrasting trends, with floor polish continuing to decline, while shoe polish experienced a slight increase, due to more activities outside the home, and the rise of high-priced products. ... Read More
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