Category: House & Home
House & Home market research reports by Euromonitor International
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Bleach in the US
Volume sales of bleach in the US continued to see a strong decline in 2024, with retail current value sales also falling slightly, although not showing the same level of decline, due to inflation. This trend was mainly because an increasing number of consumers opted for multi-purpose cleaners instea ... Read More
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Home Insecticides in the US
Home insecticides in the US saw only minimal growth in current value terms in 2024, due to price stabilisation. Euromonitor International's Home Insecticides in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Home Care in the US
Home care in the US maintained low retail current value growth in 2024, with retail volume sales also returning to positive territory. While this growth appears modest, it masks the significant transformations occurring beneath the surface, driven by shifting consumer behaviours, increased premiumis ... Read More
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Air Care in the US
Air care in the US saw slow declines in both retail volume and current value terms in 2024, as persistent economic pressures and rising living costs led to strained consumer budgets, therefore limiting discretionary spending on air care products. Within air care, electric air fresheners and spray/ae ... Read More
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Surface Care in the US
Surface care saw another year of stable retail current value growth in the US in 2024. Multi-purpose cleaners stood out again in this year as a growth leader within surface care, seeing the highest value increase, excluding home care wipes. Driven by portfolio diversification by several brands, as w ... Read More
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Dishwashing in the US
Dishwashing in the US maintained retail current value growth in 2024. This performance underscores its overall strength, and every category posted positive results by both measures, except for automatic dishwashing powders. Once the dominant category within automatic dishwashing, automatic dishwashi ... Read More
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Laundry Care in the US
Laundry care in the US experienced low retail current value growth in 2024, approaching sales of USD18 billion and representing nearly half of overall sales of home care products in the country. This significant contribution highlights the indispensable nature of laundry care products, driven by the ... Read More
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Polishes in the US
Polishes in the US experienced notable retail volume and current value declines in 2024, with sales falling across all categories. The way in which consumers clean their homes has evolved. Convenience-driven solutions such as wet wipes and all-purpose liquid cleaners have largely replaced traditiona ... Read More
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Toilet Care in the US
Although toilet care in the US saw marginal retail current value growth in 2024, retail volume sales saw another year of decline, albeit marginal. An increasing number of consumers are replacing traditional toilet care products with surface care products, reflecting a broader trend in home care towa ... Read More
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Dishwashing in Cameroon
Retail current value sales of dishwashing continued to expand at a robust pace in 2024, with hand dishwashing predominant. Although Cameroonians value efficacy and convenience in bar soap, affordability is their main priority. The average price of bar soap rose at an annual rate of 7% in 2024, with ... Read More
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Laundry Care in Cameroon
Retail current value sales of laundry care continued to expand at a robust rate in 2024. Despite relative price stability during the year, price sensitivity remains high, driving consumers towards hand washing and bar detergents. The pouch format, typically sold at XAF50/25g and intended for daily u ... Read More
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Air Care in Cameroon
Having surged in 2023, the rate of growth in retail current value sales of air care slowed significantly in 2024. Air care in Cameroon is dominated by spray/aerosol air fresheners and candle air fresheners, with car air fresheners accounting for most of the remainder. This slowdown was mainly due to ... Read More
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Home Insecticides in Cameroon
The rate of growth in retail current value sales of home insecticides slowed but remained robust in 2024, with spray/aerosol insecticides dominant. Unit prices rose by around 5% during the year, with the price of spray/aerosol insecticides increasing by 6%. Compared to other home care categories, de ... Read More
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Home Products Specialists in Italy
Home improvement and gardening stores saw declining sales in 2024 in current value terms, with the number of outlets also declining. This was a consequence of the high inflation in Italy and the consequent reduced available income of Italians, with this creating economic uncertainty which forced som ... Read More
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Appliances and Electronics Specialists in Poland
Cautious consumer sentiment and rising costs impacting appliances and electronics in Poland in 2024. As local consumers continue to grapple with inflation and higher living expenses, they are becoming more selective in their spending, particularly on non-essential items. Euromonitor International's ... Read More
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Home Products Specialists in Romania
While home products specialists registered modest current value growth in Romania in 2024, constant value growth fell. While inflation eased, prices were still rising and this cut into profit margins. Consumers also continued to be price sensitive, after several years of price hikes, and as such wer ... Read More
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Toilet Care in Cameroon
Demand for toilet care remains very limited in Cameroon, but, having declined in 2023, retail current value sales rebounded in 2024. Despite heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists no more than limited familiarity with contemporary toilet c ... Read More
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Home Products Specialists in Sweden
Home products specialists fell into small negative value growth in Sweden in 2024, as the category faces a similar dynamic as seen in appliances and electronics specialists. Firstly, home improvement and gardening stores, as well as homewares and home furnishing stores, had seen strong growth during ... Read More
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Home Products Specialists in Colombia
In 2024, home products specialists continued their downward trend due to high interest rates and the lack of consumer confidence, which led many people to postpone renovations and changes to their homes. Despite posting negative results, Homecenter (Sodimac Colombia SA) continues to invest in innova ... Read More
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Surface Care in Cameroon
Multi-purpose cleaners dominate retail value sales of surface care in Cameroon, with floor cleaners accounting for most of the remainder. Moreover, the former were among the top performers in terms of retail current value sales growth during 2024. 3-in-1 multipurpose cleaners are trending. For insta ... Read More
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Bleach in Cameroon
Retail current value sales of bleach grew at an accelerated rate in 2024. Price sensitivity in bleach is extremely high, as affordability remains the top priority of most Cameroonians when buying bleach. It is this heightened price consciousness that has continued to foster demand for powdered bleac ... Read More
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Appliances and Electronics Specialists in Italy
Appliances and electronics specialists in Italy performed poorly in 2024 recording a small decline in current value terms, while the number of outlets remained largely unchanged. Prevailing economic uncertainty coupled with the lower income of Italians, made them reduce and/or postpone most non-esse ... Read More
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Appliances and Electronics Specialists in Sweden
Appliances and electronics specialists continued to see declining sales in Sweden in 2024, for several reasons. First of all, the category had seen strong growth during the era of the pandemic, when the lockdowns inspired people to invest in their homes. Therefore, this resulted in consumers having ... Read More
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Appliances and Electronics Specialists in Colombia
Consumer demand for appliances and electronics remains dampened by interest rates in Colombia, which has elevated the cost of buying on credit. Private label products have also proved popular from grocery retailers, creating a challenging landscape for specialists. There has a notable expansion in o ... Read More
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Polishes in Cameroon
Demand for polishes remains quite limited in Cameroon, with shoe polishes continuing to account for the bulk of retail value sales in 2024. Although relatively small, the category is a vibrant one, with retail current value sales continuing to exhibit double-digit growth during the year. The availab ... Read More
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