Category: House & Home
House & Home market research reports by Euromonitor International
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India Home Improvement
Home Improvement in India Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home renovation projects more acce ... Read More
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India Home Furnishings
Home Furnishings in India Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency of such products compared ... Read More
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India Gardening
Gardening in India In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity of potted plants as thoughtful ... Read More
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Japan Home Furnishings
Home Furnishings in Japan Home furnishings in Japan saw another year of minor current value decline in 2023. However, not all categories suffered a declining trend. For instance, there was a steady increase in the value growth rate of barbecues in Japan in 2023. This is primarily because many Japane ... Read More
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Japan Gardening
Gardening in Japan Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This transition has propelled gardening int ... Read More
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Japan Homeware
Homewares in Japan Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional and easy to clean homewares rose ... Read More
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Japan Home and Garden
Home and Garden in Japan Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in Japan increased due to h ... Read More
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India Home and Garden
Home and Garden in India Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments, fuelled by the adoption of h ... Read More
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Australia Homewares
Homewares in Australia In 2023, homewares in Australia witnessed a convergence of functionality and aesthetics, with consumers prioritising practicality alongside visual appeal. Space-saving solutions became a dominant theme, as evidenced by the surge in popularity of nesting bowls and versatile coo ... Read More
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Sweden Gardening
Gardening in Sweden In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of living. Factors such as inflati ... Read More
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Australia Gardening
Gardening in Australia In 2023, value sales of indoor plants in Australia recorded a further increase, driven in part by the rising influence of biophilic designs. Biophilia, which translates to “love of nature”, involves the integration of natural elements within indoor or urban environments to cre ... Read More
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Australia Home Furnishings
Home Furnishings in Australia Despite a marginal decline for home furnishings in Australia in 2023, value sales remained above pre-pandemic levels. The Australian housing landscape, particularly in urban areas, is witnessing a rise in compact apartments and houses. This trend, combined with increasi ... Read More
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Sweden Home and Garden
Home and Garden in Sweden In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the construction of new hous ... Read More
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Australia Home Improvement
Home Improvement in Australia In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is a favourable consume ... Read More
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Sweden Home Improvement
Home Improvement in Sweden In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector struggled, directly impact ... Read More
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Sweden Home Furnishings
Home Furnishings in Sweden In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly coveted for their cost-cuttin ... Read More
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Australia Home and Garden
Home and Garden in Australia In 2023, value sales of home and garden in Australia experienced a marginal decline following an increase the previous year. This was due to several factors, including the higher cost of living. As inflation swept Australia in 2023, it led to a rise in daily expenses, wh ... Read More
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Sweden Homewares
Homewares in Sweden In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category struggled as consumers prioritised ... Read More
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Thailand Gardening
Gardening in Thailand Gardening was the most dynamic product area in Thailand 2023, with most categories exceeding overall market growth in current value terms. Many people took up gardening during the COVID-19 crisis, when outdoor spaces became something of a sanctuary for those confined to their h ... Read More
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Singapore Homewares
Homewares in Singapore Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking frequently at home, they e ... Read More
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Mexico Home Furnishings
Home Furnishings in Mexico Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the country, coupled with reco ... Read More
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Indonesia Home Improvement
Home Improvement in Indonesia Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various industries. In turn ... Read More
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Singapore Home Improvement
Home Improvement in Singapore In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring popularity and the valued b ... Read More
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Thailand Home and Garden
Home and Garden in Thailand Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19 pandemic and the war in Ukr ... Read More
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Thailand Homewares
Homewares in Thailand The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a rising fascination with aut ... Read More
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