Category: House & Home
House & Home market research reports by Euromonitor International
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Laundry Care in Peru
Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ... Read More
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Bleach in Bulgaria
In 2024, bleach sales in Bulgaria saw a continued decline in retail volume consumption, although the category showed modest growth in terms of current value. This was primarily due to price increases, driven by higher production costs, increased energy expenses, and rising salaries for retailers. Th ... Read More
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Surface Care in Bulgaria
In 2024, the market for surface care in Bulgaria remained flat in retail volume terms. This stabilisation follows the unusual surge in demand witnessed during the COVID-19 crisis, when heightened hygiene awareness and frequent cleaning routines drove sales to unprecedented levels. As daily cleaning ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria continued to decline in volume terms in 2024, as the category is increasingly perceived as non-essential, especially among younger consumers who dedicate less time to polishing. However, the category showed slight growth in current value terms, as prices remained at elevated lev ... Read More
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Home Insecticides in Egypt
Retail volume sales of home insecticides witnessed normal growth rates in 2024, with demand largely unaffected by price increases. Johnson Wax (Egypt) Co garners almost two-thirds of value share in home insecticides with its two brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries ... Read More
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Bleach in Belgium
In 2024, the bleach category recorded a retail value sales increase of 4%, while continuing to record a positive performance in volume sales. This positive performance was due to price-sensitive consumers continuing to turn to bleach as an affordable alternative to surface cleaners. Sustained high i ... Read More
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Home Insecticides in Greece
Home insecticides was not affected by the new price regulation law that came into effect in March 2024 as it was not included under the government’s essential products list. Home insecticides therefore continued to be subject to rising prices. Despite this, the category saw a more stable performance ... Read More
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Toilet Care in Belgium
In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ... Read More
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Polishes in Belgium
PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ... Read More
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Dishwashing in Bulgaria
In 2024, the dishwashing market in Bulgaria saw a decline in retail volume terms, with performance varying across different subcategories. Automatic dishwashing products experienced the highest rate of growth, driven by the increasing adoption of automatic dishwashing machines in local households. T ... Read More
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Surface Care in Greece
Surface care performed better in 2024 in comparison to 2023 both in retail volume and current value terms. A key factor influencing developments in 2024 was the government’s decision to regulate prices in non-food categories by forcing companies to implement price drops. This did not lead to real de ... Read More
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Dishwashing in Belgium
In 2024, the dishwashing category in Belgium recorded an uplift of 5% in retail value sales while recording a slight decline in retail volume sales. This retail volume decline was the result of category maturity and economic pressures that led consumers to be more mindful of their purchases. However ... Read More
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Laundry Care in the Netherlands
Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ... Read More
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Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
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Dishwashing in Hungary
Automatic dishwashing detergents recorded significant growth in current value terms in 2024, driven by rising prices and the growing prevalence of dishwashers in Hungarian households. An increasing number of consumers are embracing the convenience and time-saving advantages provided by dishwashers, ... Read More
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Home Care in Bangladesh
In 2024, home care has seen modest growth in demand, with urban areas outperforming rural regions. Hygiene and cleanliness practices have increased, driving higher demand across household, corporate, and commercial sectors, including food service. Low-income consumers, served predominantly by inform ... Read More
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Home Care in Argentina
In 2024, home care in Argentina experienced a significant retail volume decline, primarily driven by an economic recession, currency depreciation, and persistently high inflation. The new government that took office in December 2023 implemented a drastic devaluation of the Argentine peso, reducing i ... Read More
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Home Care in Chile
In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ... Read More
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Home Care in New Zealand
The demand for home care in New Zealand in 2024 was heavily influenced by the cost-of-living challenges faced by consumers. In 2022-2023, the country experienced high inflation rates as it grappled with supply chain and infrastructure disruptions and the after-effects of cheap access to money, follo ... Read More
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Home Care in Denmark
Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ... Read More
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Polishes in the Netherlands
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ... Read More
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Bleach in the Czech Republic
The demand for bleach in the Czech Republic continued its downward trajectory in 2024, with retail volume sales declining even more deeply than in previous years. Increasing consumer awareness about the non-sustainable properties of bleach has prompted many households to explore more sustainable and ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Toilet Care in the Czech Republic
Toilet care in Czech Republic saw demand for in-cistern devices declining in 2024, in a trend that is projected to persist. This is primarily attributed to the growing adoption of modern toilet designs, particularly those with concealed cisterns. Such designs make it difficult to access the water ta ... Read More
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Laundry Care in Australia
Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Tri ... Read More
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