Category: House & Home
House & Home market research reports by Euromonitor International
-
Toilet Care in Finland
Finnish consumers are looking for toilet care products that offer deep cleaning with minimal effort. Traditional liquid cleaners require scrubbing and repeated application, leading to a shift toward more advanced formulations that provide longer-lasting results and better surface coverage. Products ... Read More
-
Polishes in the Philippines
Polishes in the Philippines maintained slow and stable retail volume growth in 2024, along with current value growth which was positive, but far lower than in 2023, as price rises eased. The largest category, floor polish, saw growth under the average for overall polishes, due to maturity, and a lac ... Read More
-
Home Care in Honduras
Despite a drop in inflation, a higher accumulated cost of living hampered consumer purchasing power. This in turn stimulated a trend towards multifunctionality with multi-purpose surface cleaners replacing the need for separate purchases of disinfectants, floor polishes and even air fresheners. The ... Read More
-
Laundry Care in Lithuania
2024 was a relatively uneventful year for laundry care in Lithuania. Inflation continued to be the primary factor driving sales in current value terms, although price growth was less dramatic compared to the sharp increases seen in 2022-2023. Major segments, such as laundry detergents, experienced s ... Read More
-
Surface Care in Lithuania
Surface care in Lithuania had a mixed performance in 2024, with several segments experiencing a decline in retail volume sales. During the pandemic, many Lithuanians adopted stricter daily surface hygiene habits to prevent the spread of COVID-19. However, as the situation has normalised, consumers a ... Read More
-
Bleach in Slovenia
Bleach in Slovenia continued to register positive growth in current value terms in 2024, although this was solely due to rising prices, a lingering effect from recent inflation. However, in volume terms, bleach is on the decline as consumers increasingly shift towards more eco-friendly surface care ... Read More
-
Polishes in Slovenia
The market for polishes in Slovenia maintained solid growth in current value terms in 2024, primarily driven by continued price increases. These price hikes have led to a shift towards more affordable alternatives, as consumers seek to manage household budgets and address the rising cost of living. ... Read More
-
Laundry Care in Serbia
Despite rising prices and falling disposable income, fabric softeners maintained healthy volume growth in Serbia. Although most laundry detergents offer a pleasant smell, Serbian households are accustomed to using fabric softeners, with many using considerably more than the recommended dose. Local b ... Read More
-
Bleach in Serbia
Bleach in Serbia is a small category that is contracting annually, with limited products available in retailers. In 2024, volume sales continued to decline as consumers abandoned bleach and shifted towards more advanced and gentler home care products. Growing health and environmental cautiousness is ... Read More
-
Toilet Care in Serbia
The year 2024 saw the emergence of several novelties in Serbia’s toilet care category, such as more natural toilet care products, improved packaging and recycled packaging. The most significant innovation in toilet care was Unilever Beograd doo’s Domestos Foam upside down spray, aimed at making the ... Read More
-
Home Care in Slovenia
The market for home care in Slovenia registered a modest increase in retail volume sales in 2024, in contrast to the sluggish performance of the previous two years. This growth was driven by a gradual recovery in consumer confidence, following the moderation of inflation. However, the lingering effe ... Read More
-
Bleach in Lithuania
Retail volume sales of bleach continued to decline in Lithuania in 2024. Despite its strong cleaning properties, the chlorine scent of bleach is generally unappealing to consumers. However, it still maintains a loyal following among some consumers who value its affordability and powerful effectivene ... Read More
-
Home Insecticides in Lithuania
Home insecticides continued to perform well in Lithuania in 2024, having experienced a strong rebound in the previous year. Sales are highly sensitive to weather patterns, especially during warmer months when increased insect activity drives demand. While favourable weather in 2023 led to a surge in ... Read More
-
Dishwashing in Slovenia
Consumer demand for automatic dishwashing tablets remains strong in Slovenia, maintaining its position as the fastest-growing segment within dishwashing in 2024. The main selling points of these products - ease of use and convenience - are particularly attractive to local consumers, as they provide ... Read More
-
Air Care in Slovenia
The air care market in Slovenia experienced solid growth in current value terms in 2024. This was partly due to rising prices, in response to recent inflationary pressures. This pricing strategy has helped the category navigate stagnating consumer demand caused by more cautious spending and the prio ... Read More
-
Toilet Care in Slovenia
Despite ongoing financial pressures stemming from the lingering effects of high inflation, toilet care experienced positive volume growth in Slovenia in 2024. Improved sanitation practices and heightened hygiene concerns, driven by ongoing improvements in the quality of life, are the primary drivers ... Read More
-
Surface Care in Serbia
Consumers in Serbia prefer universal cleaning products that can be used for multiple uses such as dishwashing and surface cleaning. For example, some households clean the kitchen tabletops with dishwashing liquid instead of a surface cleaner. By adopting this strategy, households can limit expenditu ... Read More
-
Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
-
Surface Care in Slovenia
Surface care experienced positive growth in current value terms in Slovenia in 2024, driven by heightened health and hygiene concerns, particularly in the wake of the COVID-19 pandemic. Individuals are increasingly prioritising multi-purpose cleaners, as well as window/glass cleaners, which are bene ... Read More
-
Home Insecticides in Slovenia
The market for home insecticides in Slovenia was impacted by a two key factors in 2024. Firstly, favourable weather conditions, including a prolonged summer season with occasional heatwaves, led to an increase in the presence of flying and crawling insects, as well as rodents. This surge has directl ... Read More
-
Dishwashing in Lithuania
Automatic dishwashing continues to perform well in Lithuania, with volume sales increasing in 2024. The steady rise in dishwasher penetration over the review period has significantly boosted demand for automatic dishwashing products. By contrast, volume sales of hand dishwashing products remained st ... Read More
-
Air Care in Lithuania
The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
-
Air Care in Serbia
Air care posted robust growth in 2024, with all categories registering increases in retail volume growth. Sales were stimulated by the launch of novelties with leading players expanding premium lines containing natural ingredients. When marketing these products, the messaging is focused on the conne ... Read More
-
Dishwashing in Serbia
Given the cost of living pressures in Serbia, consumers were encouraged to be as economical as possible. Households chose to use dishwashers over hand dishwashing products leading to volume sales decline of the latter. This shift is especially visible among urban employed Serbians. Volume sales of h ... Read More
-
Home Insecticides in Serbia
In 2024, home insecticides witnessed robust volume growth in Serbia, with the hot summer weather stimulating insect breeding. Electric insecticides saw high product development with several new launches attracting consumers with more convenient and effective offerings. This is an extremely seasonal ... Read More
Research Assistance
