Category: House & Home
House & Home market research reports by Euromonitor International
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Laundry Care in Tunisia
Unpackaged laundry detergents used to be sold in rural areas of Tunisia and had virtually disappeared from big cities. However, these cheaper formats have witnessed a resurgence. Middle and low-income consumers prefer to buy detergent in smaller quantities from Tunisia’s traditional grocery stores, ... Read More
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Dishwashing in Tunisia
Volume sales growth of hand dishwashing was steady in 2024, supported by the entrance of several new local brands, namely Savon De Carthage, Jmal and Dex. Local players have made rapid gains in hand dishwashing over the review period, notably Lilas Vaisselle from Société d'Articles Hygiéniques Sarl ... Read More
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Toilet Care in Tunisia
Toilet care has witnessed remarkable growth in Tunisia following the launch of new imported brands in the traditional channel. For years, the domestic brand Choc (Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA)) was the only toilet care product available in traditional groce ... Read More
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Home Insecticides in Tunisia
Tunisia is recording a significant rise in pollution levels, which contributes to the higher use of home insecticides. Typically, the municipal departments in each region manage household waste and maintain public sewage systems to control insect populations like flies and mosquitoes. However, many ... Read More
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Appliances and Electronics Specialists in Spain
In 2024, appliances and electronics specialists benefited from the change in TV channel frequency in Spain; the change prompted a notable rise in demand for new TV sets that could accommodate the updated broadcasting standards. Many local consumers replaced their existing televisions to ensure compa ... Read More
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Home Products Specialists in Norway
In 2024, home products specialists suffered amid a challenging housing market in Norway, with property prices rising. The construction sector is facing challenges, with a notable decline in new housing completions contributing to supply shortages. This situation exacerbates affordability issues for ... Read More
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Home Products Specialists in Peru
Home products specialists encompasses home improvement and gardening stores, homeware and home furnishing stores, and pet shops and superstores. Among these, home improvement and gardening stores represent the largest segment, meaning their performance heavily influences the category as a whole. In ... Read More
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Appliances and Electronics Specialists in the Netherlands
Appliances and electronics retailers experienced a modest increase in retail current value sales in the Netherlands in 2024, primarily driven by rising inflation rather than growing consumer demand. Most product categories faced pressure in terms of sales volume, with televisions being a notable exc ... Read More
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Bleach in Tunisia
Bleach sales in Tunisia slowed in volume and current value terms over 2024, as consumers shifted away from bleach to more specialised products such as surface care. This trend was more noticeable in cities where there are a wider variety of products for different purposes. The rapid expansion of dis ... Read More
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Air Care in Tunisia
Air care volume sales in Tunisia slowed down in 2024 due to the remarkable increase in retail prices. High inflation and economic crisis has resulted in lower purchasing power. Even domestic brands such as Kiordor and Nassim that are usually sold at affordable prices compared to imported brands were ... Read More
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Polishes in Tunisia
In 2024, shoe polish continues to drive overall category performance as it still dominates value sales in Tunisia. Sales are concentrated in large cities, where consumers are generally more inclined to invest in their appearance. International players such as Kiwi, Baranne, and Bright have expanded ... Read More
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Appliances and Electronics Specialists in Finland
In 2024, appliances and electronics specialists saw a decline in current value sales in the offline channel. This was a continuation of the negative trend which started in 2022. Euromonitor International's Appliances and Electronics Specialists in Finland report offers insight into key trends and de ... Read More
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Home Products Specialists in Spain
Home products in Spain saw prices stabilise in 2024, yet the negative effects of previous inflation lingered, leading consumers to be more prudent in their purchases when it came to home furnishing. By contrast, 2021 and 2022 had been marked by significant home renovations and refurbishments, which ... Read More
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Appliances and Electronics Specialists in Greece
Appliances and electronics specialists saw a slight rise in retail value sales in current terms in Greece in 2024. The Greek electronics market is developing and is witnessing a process of consolidation, with major players such as Kotsovolos, Public, and Plaisio competing in the landscape. Kotsovolo ... Read More
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Appliances and Electronics Specialists in Ireland
In 2024, retail value sales for appliance and electronics specialists in Ireland saw an increase of 0.1%. The easing of inflationary pressures and a general uptick in consumer spending benefitted retailers in this sector. As a result, appliance and electronics specialist retailers maintained sales f ... Read More
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Appliances and Electronics Specialists in Israel
The ongoing Israel-Hamas war has significantly impacted the performance of appliances and electronics specialist retailers, driving increased demand for emergency products. In January 2024, a Ministry of Justice advisory warned citizens to brace themselves for potential power outages, triggering a s ... Read More
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Home Care in Tunisia
Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting u ... Read More
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Home Products Specialists in the Netherlands
Home products specialists in the Netherlands managed to achieve only a modest increase in current value sales in 2024 as consumer interest in furniture and furnishings waned following the pandemic-driven boom. Economic uncertainty further dampened performance, with retailers facing rising costs for ... Read More
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Air Care in Nigeria
In 2024, air care in Nigeria recoded retail value growth of 59%, boosted by rising unit prices. However, very high inflation in the overall economy weakened consumer spending power, leading to a retail volume decline of 18%, with a deeper decline in categories deemed less essential, such as candle a ... Read More
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Dishwashing in Kenya
Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ... Read More
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Laundry Care in Kenya
Pwani Oil has introduced an upgraded version of its Ushindi Multipurpose Bar Soap in 2024 in response to the increasing consumer demand for laundry care solutions in Kenya. The company has been able to reformulate its line of bar detergents with advanced enzyme technology, improving its stain remova ... Read More
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Polishes in Kenya
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ... Read More
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Bleach in Morocco
In 2024, bleach in Morocco posted a second consecutive year of marginal decline in retail volume sales amid category maturity; although inflationary pressure on prices maintained a moderate rise in retail current value sales. Moreover, strong pressure on disposable incomes prompted several low-incom ... Read More
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Polishes in Morocco
Overall, polishes in Morocco experienced a second consecutive year of moderate retail volume decline in 2024, with all categories suffering downturns in demand and consumption. With still significant inflationary pressure on prices, many consumers remained unwilling to spend on perceived non-essenti ... Read More
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Bleach in Nigeria
In 2024, bleach in Nigeria recorded a retail value uplift of 66%, while retail volume sales remained positive at 1%. These positive results were seen despite challenging economic conditions characterised by high inflation. The increased average unit price by 65% between 2023 and 2024 (and by 130% be ... Read More
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