Category: House & Home
House & Home market research reports by Euromonitor International
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India Wipes
India Wipes In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in sales in 2023 was primarily driven by a ... Read More
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India Retail Tissue
India Retail Tissue In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were often used in Indian households ... Read More
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India Tissue and Hygiene
India Tissue and Hygiene Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022. This was in part due to the ... Read More
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Home Products: Voice of the Industry
Home Products: Voice of the Industry This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This pr ... Read More
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Brazil Gardening
Brazil Gardening In 2023, accelerating value sales growth of pots and planters in Brazil was underpinned by many factors. As the economy rebounded post-pandemic, heightened disposable incomes prompted a renewed inclination towards discretionary spending, notably on gardening-related products. Despit ... Read More
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Brazil Homewares
Brazil Homewares A significant trend towards sustainable plastic items was evident in Brazilian homewares in 2023. As consumers prioritised sustainability, the demand for homewares with reduced environmental impact surged, driving further innovation and adoption of eco-friendly practices within the ... Read More
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Brazil Home Furnishings
Brazil Home Furnishings In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories and diminished sales. Despi ... Read More
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Brazil Home Improvement
Brazil Home Improvement Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained resilient due to affordability, di ... Read More
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Vacuum Cleaners in China: Consumer Trends, Brand Strategies, and Innovation
Vacuum Cleaners in China: Consumer Trends, Brand Strategies, and Innovation The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to out-innovate each other. These brands are now at the leading edge of technological innovat ... Read More
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Brazil Home and Garden
Brazil Home and Garden In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023, alongside a steady increase in co ... Read More
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Polishes in Germany
Polishes in Germany In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives, causing traditional polishes, ... Read More
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Home Insecticides in Germany
Home Insecticides in Germany As temperatures in Germany rose in 2023, there was a noticeable increase in flying insects such as bumblebees and hornets in comparison to previous years. This surge in insect activity prompted demand for home insecticides, not only among households, but also within the ... Read More
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Laundry Care in Germany
Laundry Care in Germany Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and concentrated liquid detergents ... Read More
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Home Care in Germany
Home Care in Germany Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the cost-of-living crisis, which has been com ... Read More
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Bleach in Germany
Bleach in Germany Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in consumer behaviour is being driven by v ... Read More
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Surface Care in Germany
Surface Care in Germany In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise during the year, influenc ... Read More
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Dishwashing in Germany
Dishwashing in Germany In 2023, value sales of dishwashing in Germany continued to grow, primarily influenced by inflationary pressures that led to a rise in unit prices. Among the different formats, automatic dishwashing tablets retained the highest value share, while dishwashing additives also exp ... Read More
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Toilet Care in Germany
Toilet Care in Germany In Germany, there is a term called ""Sitzpinkler"" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for the majority of consumers i ... Read More
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Air Care in Germany
Air Care in Germany In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new purchases, resulting in limited growth ... Read More
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Away-From-Home Tissue and Hygiene in Brazil
Away-From-Home Tissue and Hygiene in Brazil Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and consum ... Read More
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Tissue and Hygiene in Brazil
Tissue and Hygiene in Brazil In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that ... Read More
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Retail Tissue in Brazil
Retail Tissue in Brazil In 2023, retail tissue saw dynamic retail volume and current value growth in Brazil. In the tumultuous landscape of this year, the category witnessed profound consolidation, marking a pivotal moment in its evolution. Preceded by years of economic uncertainty compounded by the ... Read More
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Wipes in Brazil
Wipes in Brazil Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a heightened sense of awareness regarding ... Read More
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Depilatories in the Philippines
Depilatories in the Philippines Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist retailers chain Wa ... Read More
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World Market for Retail Tissue and Hygiene
World Market for Retail Tissue and Hygiene As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark growth stra ... Read More
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