Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Dishwashing in Serbia
Given the cost of living pressures in Serbia, consumers were encouraged to be as economical as possible. Households chose to use dishwashers over hand dishwashing products leading to volume sales decline of the latter. This shift is especially visible among urban employed Serbians. Volume sales of h ... Read More
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Home Insecticides in Serbia
In 2024, home insecticides witnessed robust volume growth in Serbia, with the hot summer weather stimulating insect breeding. Electric insecticides saw high product development with several new launches attracting consumers with more convenient and effective offerings. This is an extremely seasonal ... Read More
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Home Care in Sri Lanka
Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand. Overall, retail volume sales rebounded, as the average retail current unit price decreased, after hikes in 2022 and 2023. As inflationary pressure fell sharply, players lowered or slowed price inc ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Air Care in Singapore
In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Toilet Care in Vietnam
Toilet care demonstrated dynamic retail volume and current value growth in Vietnam over the review period, including in 2024, primarily driven by consistent consumer demand for hygiene and cleanliness in the home. This steady performance highlights an ongoing household need and rising awareness of s ... Read More
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Dishwashing in Singapore
Dishwashing achieved marginal growth in Singapore in 2024, as trends remain impacted by evolving consumer habits, shaped by the “new normal” of convenience. Indeed, the persistent rise in the popularity of food delivery platforms, such as GrabFood, Deliveroo, and Foodpanda, reduces the frequency of ... Read More
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Toilet Care in Singapore
Toilet care saw positive overall sales in Singapore in 2024, with volume sales increased compared to the recent review period. This positive performance is attributed to consumers ongoing priority for clean and sanitised bathrooms, which is an ongoing trend following the era of the pandemic. Indeed, ... Read More
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Laundry Care in Vietnam
Laundry care maintained slow and stable retail current value growth in Vietnam throughout the review period, including in 2024, although retail volume growth stalled at the end of the review period. Washing machine penetration has been steadily increasing, especially in rural areas of the country, l ... Read More
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Air Care in Vietnam
During the review period, including in 2024, air care in Vietnam experienced steady retail volume and current value growth, as consumers used such products to help create a pleasant and comfortable living environment, and showed a greater interest in a variety of brands and unique product features. ... Read More
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Home Insecticides in Vietnam
During the review period, home insecticides in Vietnam experienced continuous steady retail volume and current value growth rates, and increases continued across all categories in 2024, primarily due to heightened consumer awareness of mosquito-borne diseases. Vietnam has a tropical climate, charact ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Laundry Care in Singapore
Retail value was stronger than volume in laundry care in Singapore in 2024, although volume growth is creeping back towards a positive trajectory. Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Surface Care in Singapore
Surface care, while performing positively in value terms, remained in a negative volume slump in 2024. This is attributed to changing lifestyles and shifting consumer priorities in the post-pandemic landscape, as people are spending more time outside the home, whether for work, social activities, or ... Read More
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Home Insecticides in Singapore
In a cross-category trend, developments in home insecticides in Singapore in 2024 were also driven by consumers’ demand for eco-friendly and non-toxic solutions. Indeed, consumers are increasingly concerned about the impact of traditional insecticides on health and the environment. This has led to a ... Read More
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Bleach in Singapore
Bleach saw flat, albeit marginally positive, volume sales in 2024, with small value sales. This shows a fairly resilient performance in a category which is facing ongoing challenges and, indeed, is expected to slump into declines over the forecast period. Notably, consumers are becoming increasingly ... Read More
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Polishes in Singapore
Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ... Read More
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Surface Care in Vietnam
Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least sev ... Read More
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Bleach in Vietnam
Despite its maturity, bleach in Vietnam maintained solid growth in retail volume terms in 2024, along with slightly stronger retail current value growth. Not only is bleach considered affordable, it is also regarded as a powerful multipurpose home care product. However, the rates of volume growth sa ... Read More
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Dishwashing in Vietnam
Dishwashing in Vietnam saw solid growth over the review period in both retail volume and current value terms, and this continued in 2024, fuelled by shifts in lifestyle, more stringent hygiene routines, changing work patterns, and increasing awareness of health, the environment, and cost savings. Th ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Home Insecticides in Poland
Home insecticides saw retail value sales rise in current terms in Poland in 2024. Rising temperatures and prolonged periods of warm weather have led to extended seasons for invertebrate populations such as flies and mosquitoes. This has driven demand for home insecticides over a longer period. Eurom ... Read More
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