Category: House & Home
House & Home market research reports by Euromonitor International
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Bleach in South Korea
In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ... Read More
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Air Care in Malaysia
The market for air care products in Malaysia continued to expand in retail volume terms in 2024, driven by the importance of fragrance to local consumers. These offerings are highly valued for enhancing living spaces and improving air quality, with electric air fresheners, which emit fragrance at re ... Read More
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Bleach in Malaysia
Retail volume sales of bleach remained fairly stable in 2024, despite the growing availability of more innovative cleaning products. Bleach's affordability and versatility ensure its continued popularity among rural consumers, lower-income households, and overseas workers. Its multipurpose functiona ... Read More
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Home Insecticides in Malaysia
As of August 2024, Malaysia had witnessed a significant surge in dengue fever cases, with a reported total of 92,420 cases, representing a 25% increase compared to the same period in 2023. The high number of cases and associated deaths were largely attributed to unusually hot weather conditions, cre ... Read More
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Dishwashing in Saudi Arabia
Dishwashing in Saudia Arabia recorded significant growth for automatic dishwashing in 2024, thanks largely to the increase in the installation of dishwashers across urban areas. This trend is driven by persistent urbanisation, growing demand for efficient home appliances and the inclusion of dishwas ... Read More
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Laundry Care in the United Arab Emirates
Local consumers are increasingly seeking value for money, driving the demand for concentrated laundry care in the United Arab Emirates. With rising costs due to inflation, consumers are looking for solutions that not only last longer but also offer better value. Concentrated products allow them to u ... Read More
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Air Care in Saudi Arabia
Air care in Saudia Arabia posted solid growth in terms of both retail volume and current value sales in 2024. The rapid pace of urban development and population growth in the Kingdom is creating a steady increase in the demand for air care products in homes and offices. Local consumers are presented ... Read More
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Home Insecticides in the United Arab Emirates
With inflation continuing to rise at the end of the review period, local consumers became increasingly price-sensitive in their purchasing decisions, especially for household essentials such as home insecticides in the United Arab Emirates. Discounts, bundles, and multipack deals can often influence ... Read More
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Polishes in the United Arab Emirates
Amid inflationary pressures and consumers prioritising essential spending in 2024, sales growth of polishes in the United Arab Emirates remained slow. Furniture polish and shoe polish both recorded low volume growth, while demand for floor polish and metal polish declined during the year, as consume ... Read More
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Air Care in the United Arab Emirates
Ongoing elevated inflation continued to influence local consumers' purchasing decisions in 2024, including for air care in the United Arab Emirates. This adjustment was reflected in altered shopping behaviours, with consumers prioritising essential air care products and cost-effective alternatives. ... Read More
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Surface Care in South Africa
Surface care in South Africa remained resilient in terms of retail current value growth in recent years, and solid growth continued in 2024. The rise in working from home and hybrid working has led to an increase in the demand for surface care products. As people are spending more time at home, they ... Read More
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Air Care in China
Air care continued to demonstrate stable retail volume and current value growth in China in 2024. Growth was supported by the emerging “scent economy”, which also offers a positive outlook for air care products, despite heightened competition from premium fragrance lines. Historically, air care and ... Read More
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Home Insecticides in China
In 2024, following the same trend seen in 2023, home insecticides saw continued declines in both retail volume and current value terms in China. Traditional insecticide coils and spray/aerosol insecticides, which contain chemicals, and require users to stay out of the room after spraying, are consid ... Read More
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Surface Care in Spain
In 2024, following years of inflationary challenges, Spain’s surface care market entered a period of relative stability in terms of retail current value sales. Most subcategories saw experienced minimal changes or slight declines in unit prices, driven by significant promotional efforts from manufac ... Read More
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Home Insecticides in Spain
Home insecticides in Spain saw continuous rising demand across all category members except for moth proofers in 2024, driven by record-breaking temperatures beginning in the summer and extreme weather conditions persisting thereafter and causing increased concern about pests and insect infestations. ... Read More
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Polishes in France
The polishes category in France continued to suffer from persistent decline in 2024 - a trend driven by several interconnected factors. Overall, the category benefited only marginally from price increases, as volume sales fell significantly. French consumers are increasingly turned away from these p ... Read More
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Surface Care in France
France’s surface care market saw both retail volume sales and value sales decline slightly in 2024, though the category’s performance was generally steady. This overall stability can be attributed to consumers rationalising their purchases and gravitating towards multi-purpose cleaners. The French D ... Read More
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Bleach in Switzerland
In 2024, bleach experienced a retail value decline of 2%, while volume also fell by 4%. Bleach continues to struggle with its negative image as a product harmful to both health and the environment. Increasing consumer awareness of the potential risks associated with bleach, such as its harsh chemica ... Read More
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Polishes in Switzerland
In 2024, retail value sales of polishes decreased by 1% in Switzerland, while retail volume fell by 3%. An increasing number of Swiss consumers are leading hectic lifestyles, leaving them with less time to devote to household chores, which has negatively impacted the polishes market. In addition, be ... Read More
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Bleach in Ireland
After a brief resurgence in 2020 due to COVID-19, retail volume sales of bleach began to decline in 2021, and this downward trend continued in 2024. Nonetheless, its reputation as a versatile, ""old-school"" cleaning solution makes it a staple in many households, particularly among older or more pri ... Read More
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Polishes in Ireland
Both retail volume sales and retail constant value sales of polishes continued to decline in 2024. Floor polish, furniture polish, metal polish and shoe polish all saw declining retail volume sales during the year. Local consumers are using polishes less frequently in their daily lives, and some spe ... Read More
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Dishwashing in Ireland
Having declined slightly in 2023, retail volume sales of dishwashing rebounded in 2024, rising above their 2022 peak. Although the price shocks that occurred earlier in the review period were not repeated, there was still significant growth in retail current value sales. Eco-friendly products, parti ... Read More
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Dishwashing in Bolivia
Dishwashing registered healthy volume growth in Bolivia in 2024, in what is an essential in local households. Hand dishwashing continued to dominate and prices remained fairly stable, with consumers opting for economy brands in general. Value sales for automatic dishwashing continued to be low, as p ... Read More
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Laundry Care in Bolivia
Laundry care in Bolivia registered modest volume growth in 2024, with rising prices dampening volume growth to an extent. Scarcity of US dollars in the formal financial system put pressure on prices for imports, as well as inputs for production. This was due to sharp falls in foreign currency reserv ... Read More
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Home Insecticides in Ireland
Having reached double digits in 2023, the rate of growth in retail current value sales of home insecticides slowed significantly during 2024 but remained robust. This growth was mainly driven by price increases, rather than growth in retail volume sales, which slowed notably between 2023 and 2024. T ... Read More
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