Category: House & Home
House & Home market research reports by Euromonitor International
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Bleach in South Africa
Bleach showed continued solid retail volume and current value growth in South Africa in 2024. This was largely driven by consumer demand for effective home care products with multiple uses. The multifunctionality of bleach has made the product a staple in households. Although consumer spending is un ... Read More
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Air Care in South Africa
Air care in South Africa showed retail current value growth in 2024, maintaining the stable growth trend seen in recent years, with increases seen across all categories. Demand for air care products is supported by the rising trend of consumers shopping for mood-enhancing wellness products. As the n ... Read More
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Toilet Care in South Africa
Toilet care in South Africa showed low retail current value growth in 2023, and this continued in 2024, with value increases across all categories. Demand was supported by consumers wanting to maintain a clean and hygienic toilet. The amount of time people spend at home is higher than in the past du ... Read More
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Home Insecticides in South Africa
Home insecticides in South Africa continued to grow in both retail volume and current value terms in 2024, maintaining the trend seen over recent years. Pest control is a priority for the majority of households in South Africa. Consumer awareness of the diseases of associated with common household p ... Read More
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Polishes in China
Retail volume and current value sales of polishes continued their downward trend in China in 2024, with sales falling across all categories. Polishes, traditionally used for shining floors, furniture, and footwear, are now mainly used by the older generation. In contrast, younger families, due to th ... Read More
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Dishwashing in Spain
Dishwashing in Spain saw hand dishwashing continuing to dominate the category in 2024, as the largest product area in terms of size and the fastest riser within the overall category. The handwashing segment has maintained steady expansion throughout the review period. Even in households equipped wit ... Read More
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Laundry Care in France
2024 was a year of contrasts for France’s laundry care market, with notable shifts in consumer behaviour and market performance. Despite elevated prices, laundry care products continued to be seen as essential in 2024, driving overall value growth, with major brands leveraging higher pricing to reco ... Read More
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Dishwashing in France
Dishwashing in France saw mixed results in 2024, with promotions continuing to dominate sales patterns. Local consumers remained highly responsive to attractive price discounts, stockpiling during promotional weeks and causing a notable pull-forward effect, especially ahead of the enforcement of the ... Read More
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Toilet Care in France
France’s toilet care market maintained a stable performance in 2024 due to its products being seen as essential within in a relatively steady market. The toilet care category’s essential nature limits opportunities for substitution, particularly in the liquids segment, where consumers prioritise rel ... Read More
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Toilet Care in Italy
When it comes to toilet care consumers generally focus mostly on the price, with consumers showing little interest in added value features. Nonetheless, despite this common belief, SC Johnson is taking a different approach with its Duck branded range of products. For example, the company introduced ... Read More
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Bleach in Italy
Despite the COVID-19 pandemic being declared over by the World Health Organisation in 2023, Italian consumers still maintained a strong focus on hygiene in 2024. Nonetheless, the use of bleach is declining in favour of other home care products containing bleach. The wording “with bleach” has increas ... Read More
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Home Insecticides in France
The performance of home insecticides in France in 2024 was negatively impacted by unfavourable weather conditions. A particularly poor summer in France, characterised by colder temperatures, played a significant role in reducing the demand for these products. The colder weather suppressed the prolif ... Read More
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Surface Care in Italy
Although the COVID-19 pandemic was declared to be over in 2023, consumers in Italy remain focused on ensuring good hygiene around the home. However, despite this, they are spending less time cleaning their homes compared to in the past. This is partly because many people have returned to the workpla ... Read More
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Dishwashing in Switzerland
In 2024, dishwashing in Switzerland experienced positive retail value and volume growth. This result was largely driven by consumers' growing preference for convenient solutions that save time while delivering high efficacy. In Switzerland, where the majority of households are equipped with dishwash ... Read More
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Surface Care in Switzerland
Surface care experienced positive retail value and volume growth in 2024, driven largely by the ongoing convenience trend, as Swiss consumers increasingly sought products that simplified cleaning tasks and enhanced efficiency. Multi-purpose cleaners, in particular, gained traction, recording 3% reta ... Read More
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Air Care in Switzerland
In 2024, air care in Switzerland experienced a positive performance, with retail value increasing by 2%. Swiss consumers continued to prioritise pleasant scents in their homes and cars, seeking products that freshen the air and create a welcoming atmosphere. In 2024, the trend for sustainability and ... Read More
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Laundry Care in Ireland
Having fallen sharply in 2023, retail volume sales of laundry care continued to decline in 2024, but at a much more modest rate. During 2024, the rate of inflation eased significantly, supporting the purchasing power of local consumers, which supported demand. On the other hand, demand was supported ... Read More
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Surface Care in Ireland
Having surged in 2020, as the onset of COVID-19 made home cleanliness a much higher priority for many local consumers, retail volume sales of surface care have trended down during subsequent years as conditions normalised, and this trend continued in 2024. Nonetheless, retail volume sales remained w ... Read More
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Bleach in Bolivia
Value sales continued to be significant for bleach in Bolivia in 2024, though volume growth was muted, and it was one of the weakest performing home care products in terms of volume growth. Increasingly, consumers are opting for alternatives such as multi-purpose cleaners, which have less chemicals ... Read More
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Air Care in Bolivia
While there was a double-digit percentage value increases in both current and constant value sales in air care in Bolivia in 2024, volume growth was much more modest, as significant price rises dampened volume sales. This was particularly for imported brands, where a severe shortage of US dollars, o ... Read More
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Laundry Care in Canada
Laundry care saw a slight decline in retail value sales in current terms in Canada in 2024. During the year, consumers were more cautious in their spending and focused on essential products such as laundry detergents and value for money because of the increase in the cost of living, including increa ... Read More
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Home Insecticides in Canada
Home insecticides saw moderate current value growth in Canada in 2024 on the back of a slight increase in volume sales as the pace of inflation slowed and price levels stabilised. Households remained cautious in their spending, and looked to purchase products during promotions or turned to lower pri ... Read More
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Laundry Care in Colombia
Laundry care products saw strong growth in retail volume terms in 2024, boosted by more stable prices. The price of laundry care increased sharply in 2022 and 2023 due to spiralling costs and high inflation, but 2024 saw greater stability with some brands even delivering price reductions. These pric ... Read More
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Polishes in Canada
Polishes experienced decreases in value and volume in Canada in 2024 as inflation-weary consumers cut back on spending after the strong price increases seen in 2022 and 2023. All subcategories struggled, with furniture polish seeing the smallest decline as Canadian consumers continued to maintain cl ... Read More
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Bleach in Canada
Bleach saw retail value sales fall in current terms in Canada in 2024. Bleach value growth fell off following marked increases in price in the category in 2022 and 2023. Volume sales also decreased as the cumulative price increases weighed on inflation-weary consumers who looked for promotions and d ... Read More
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