Category: House & Home
House & Home market research reports by Euromonitor International
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Competitor Strategies in Home Care
Competitor Strategies in Home Care The home care competitive landscape has remained consistent over the years. However, in recent times, industry leaders have been facing headwinds in terms of rising input costs and waning volume growth. This report explores the competitive state of play in the home ... Read More
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Home Care Packaging in Mexico
Home Care Packaging in Mexico In 2023, metal aerosol cans continued to take unit volume share from leading pack type folding cartons in home insecticides packaging. Metal aerosol cans, which are the only pack type used in spray/aerosol insecticides, are strong and can safely contain the pressurised ... Read More
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Home Care Packaging in Japan
Home Care Packaging in Japan The usage of plastic pouches in home care packaging continued to decline in Japan in 2023, with this being a trend that started in 2021. This is primarily being driven by the growing demand for eco-friendly and sustainable packaging solutions. Japanese consumers are incr ... Read More
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Home Care Packaging in China
Home Care Packaging in China Folding cartons are the leading pack type in home insecticides in China and are expected to continue gaining share in the coming years. They are the preferred pack type as they are cost-effective to produce and lightweight, ensuring economical packaging without compromis ... Read More
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Home Care Packaging in France
Home Care Packaging in France HDPE bottles are the leading pack type in the French home care industry. This material offers a strong, durable and cost-effective packaging solution that meets the needs of both manufacturers and consumers. They are widely used for a variety of home care products, incl ... Read More
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Home Care Packaging in India
Home Care Packaging in India Flexible plastic, the dominant pack type in India’s home care market, was continuing to record unit volume growth in 2023. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to c ... Read More
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Home Care Packaging in Italy
Home Care Packaging in Italy PET packaging is gaining share in home care packaging in Italy, driven primarily by its adoption in laundry care. While HDPE bottles continue to be the leading pack type, PET bottles and, in particular, PET jars, albeit for the latter from a still very small base, having ... Read More
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Home Care Packaging in Colombia
Home Care Packaging in Colombia Metal tins, already the leading pack type in polishes, have been recording very strong unit volume growth in recent years and therefore also gaining further share in the category. Metal tins have gained consumer trust in terms of preserving the product quality for ext ... Read More
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Home Care Packaging in Indonesia
Home Care Packaging in Indonesia Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home insecticides in 2023 ... Read More
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Home Care Packaging in Canada
Home Care Packaging in Canada The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even when exposed to heat an ... Read More
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Home Care Packaging in Germany
Home Care Packaging in Germany PET bottles continue to be the most popular pack type for laundry care products in Germany, and were also gaining share in this category in 2023, which is expected to continue over the forecast period. PET bottles are generally non-reactive and are compatible with a wi ... Read More
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Home Care Packaging in Hong Kong, China
Home Care Packaging in Hong Kong, China Liquid tablet detergents continued to record strong growth in 2023, with more of the same expected over the forecast period. This is thanks to these products offering convenience, efficiency, multifunctionality and precise dosage, thereby avoiding waste. This ... Read More
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Home Care Packaging in Argentina
Home Care Packaging in Argentina HDPE bottles are the most widely-used pack type in home care in Argentina due to their durability, chemical resistance and cost-effectiveness. HDPE’s robust nature makes it ideal for containing various cleaning agents and household chemicals, ensuring product safety ... Read More
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Home Care Packaging in Australia
Home Care Packaging in Australia In 2023, metal aerosol cans continued to be the most widely-used packaging format for air care and home insecticides in Australia, driven by the country's unique climatic conditions and consumer preferences. Australia's hot and humid climate necessitates robust packa ... Read More
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Home Care Packaging in Brazil
Home Care Packaging in Brazil Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the freshener, preventing the d ... Read More
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Fiskars Oyj Abp in Home and Garden (World)
Fiskars Oyj Abp in Home and Garden (World) Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the cha ... Read More
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Western Europe Home and Garden
Home and Garden in Western Europe After contending with the pandemic, Western Europe emerged into a period of high inflation, with rates hitting levels not seen for decades in many of the region’s countries. This, in turn, set off a cost-of-living crisis for many consumers, dampening demand in the h ... Read More
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Turkey Home Furnishings
Home Furnishings in Turkey Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and pleasing bathroom prod ... Read More
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Ukraine Homewares
Homewares in Ukraine Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges facing Ukrainians, with cons ... Read More
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Ukraine Gardening
Gardening in Ukraine Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their food supply and engage in a ... Read More
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Asia Pacific Home and Garden
Home and Garden in Asia Pacific The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, as case numbers surged across China, after the recovery seen in 2021. However, most countries were recording positive growth in 2023, with Indi ... Read More
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Ukraine Home and Garden
Home and Garden in Ukraine Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP following a sharp decline in ... Read More
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Turkey Home Improvement
Home Improvement in Turkey Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home paint, which enables co ... Read More
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Turkey Gardening
Gardening in Turkey In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ... Read More
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Ukraine Home Furnishings
Home Furnishings in Ukraine Bath textiles saw double-digit growth in current value terms in 2023. This was attributed to the availability of an increasingly wide assortment of high-quality bath textiles products through online retailers like IDEIA. This expanding online presence has also made these ... Read More
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