Category: House & Home
House & Home market research reports by Euromonitor International
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Turkey Home and Garden
Home and Garden in Turkey Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to consumer spending power ... Read More
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Ukraine Home Improvement
Home Improvement in Ukraine In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the increased time spent indoors ... Read More
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Turkey Homewares
Homewares in Turkey Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This trend is particularly evident with ... Read More
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Romania Homewares
Homewares in Romania Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food storage, dinnerware, and beveragewa ... Read More
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Romania Home and Garden
Home and Garden in Romania Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which s ... Read More
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Romania Gardening
Gardening in Romania Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in terms of brands and prices. ... Read More
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Romania Home Improvement
Home Improvement in Romania Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiat ... Read More
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Romania Home Furnishings
Home Furnishings in Romania Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract shoppers, some retailers ... Read More
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Malaysia Gardening
Gardening in Malaysia Gardening in Malaysia saw steady growth in current value terms in 2023, primarily driven by urbanisation, the developing DIY culture, and evolving consumer preferences. For instance, rapid urbanisation led to a rise in apartment living with limited outdoor spaces. This fuelled ... Read More
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The Netherlands Homewares
Homewares in the Netherlands Cookware experienced steady if unspectacular growth in 2023 due to the increasing trend of home cooking and dining. Although this trend has slowed since the end of the pandemic it still continued to fuel demand for high-quality cookware products as consumers invested in ... Read More
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Switzerland Homewares
Homewares in Switzerland Amidst rising prices and living costs, Swiss consumers are prioritising essentials and in-home activities, leading to a slight uptick in demand for homewares sales in 2023. Known for enjoying socialising over meals and cherishing family time, they are increasingly opting for ... Read More
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The Philippines Homewares
Homewares in the Philippines Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel and aluminium product ... Read More
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Italy Home Furnishings
Home Furnishings in Italy Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and the warm weather. Unlike ... Read More
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Italy Home Improvement
Home Improvement in Italy Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a tax deduction of up to 110 ... Read More
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The Netherlands Home Improvement
Home Improvement in the Netherlands Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve this. With more ti ... Read More
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Taiwan Homewares
Homewares in Taiwan Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the kitchen to cook and relax, which tr ... Read More
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The Netherlands Home and Garden
Home and Garden in the Netherlands The macroeconomic situation in the Netherlands was marked by a slowdown in growth, with GDP contracting over the first three quarters of 2023 which was met with declining consumer confidence. High inflation also had a substantial impact on disposable incomes, resul ... Read More
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Taiwan Home Furnishings
Home Furnishings in Taiwan Retail sales of home furnishings in Taiwan experienced a decline in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, elev ... Read More
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Poland Homewares
Homewares in Poland When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home, sales began to normalise, as ... Read More
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The Philippines Home and Garden
Home and Garden in the Philippines The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand for home and gard ... Read More
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Switzerland Home and Garden
Home and Garden in Switzerland In 2023, the home and garden market in Switzerland experienced a slight decline as the country faced macroeconomic issues such as inflation, an economic slowdown, rising interest rates, and global conflicts, which collectively led to a cautious approach to growth. Desp ... Read More
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Taiwan Gardening
Gardening in Taiwan Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban areas, many consumers turned t ... Read More
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The Netherlands Gardening
Gardening in the Netherlands Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser faced challenges. Th ... Read More
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Poland Home Furnishings
Home Furnishings in Poland Home furnishings in Poland registered a far more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high interest ra ... Read More
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Malaysia Home Improvement
Home Improvement in Malaysia Home improvement was the most dynamic category in home and garden in current value terms in 2023. This was owing to the growth and development of the country’s DIY culture, spurred on by an abundance of online tutorials across platforms such as YouTube, Facebook, and Ins ... Read More
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