Category: House & Home
House & Home market research reports by Euromonitor International
-
Laundry Care in Colombia
Laundry care products saw strong growth in retail volume terms in 2024, boosted by more stable prices. The price of laundry care increased sharply in 2022 and 2023 due to spiralling costs and high inflation, but 2024 saw greater stability with some brands even delivering price reductions. These pric ... Read More
-
Polishes in Canada
Polishes experienced decreases in value and volume in Canada in 2024 as inflation-weary consumers cut back on spending after the strong price increases seen in 2022 and 2023. All subcategories struggled, with furniture polish seeing the smallest decline as Canadian consumers continued to maintain cl ... Read More
-
Bleach in Canada
Bleach saw retail value sales fall in current terms in Canada in 2024. Bleach value growth fell off following marked increases in price in the category in 2022 and 2023. Volume sales also decreased as the cumulative price increases weighed on inflation-weary consumers who looked for promotions and d ... Read More
-
Dishwashing in Colombia
Volume sales of hand dishwashing saw steady growth in 2024. The category has high penetration in Colombian households and there were no remarkable events to support a dramatic change in its trajectory. Liquid formats saw stronger growth compared to solid/cream presentations, driven mostly by the low ... Read More
-
Surface Care in Hungary
In 2024, the surface care market in Hungary continued to see positive growth in current value sales, driven by rising prices and a slight increase in consumer interest in specialised cleaning products, such as kitchen and bathroom cleaners. Window/glass cleaners also recorded an increase in retail v ... Read More
-
Laundry Care in Hungary
In Hungary's laundry care market, rising inflation continued to exert pressure on prices in 2024, reducing consumers’ purchasing power. While the inflationary impact was less severe compared to 2022, consumers still relied heavily on cheaper products or those available on promotion. Many simply coul ... Read More
-
Polishes in Hungary
Polishes remain unpopular among Hungarian consumers, with weak sales compared to other home care categories, such as surface care products, which are considered more essential. As a result, polishes continued to see a decline in volume sales in 2024, although there was a modest increase in value sal ... Read More
-
Dishwashing in Israel
Dishwashing in Israel saw significant price hikes in 2024, including among consumer favourites. In April 2024, retailer Diplomat announced an increase in the price of Fairy - its popular dishwashing soap. As one of the most prominent and widely used products in the dishwashing category, this price a ... Read More
-
Bleach in Israel
Israel’s bleach market saw price rises slowed down in 2024. The category is characterised by limited price differentiation, as bleach is fundamentally a basic product with minimal scope for variation. This lack of diversity in product offerings forces brands to compete primarily on price. As a resul ... Read More
-
Laundry Care in Denmark
In laundry care, Danish households are shifting away from powder detergents to concentrated liquid detergents. Liquid detergents are considered easier to measure and dose, thus providing more flexibility for different washing loads. By contrast, powder alternatives are bulkier to store and more cumb ... Read More
-
Bleach in Norway
Bleach is challenged by long-standing negative perceptions in Norway, with most households considering it old-fashioned, outdated, and harmful to the environment and personal health. Consumers are increasingly rejecting home care that are perceived to contain harmful chemicals, which includes bleach ... Read More
-
Dishwashing in Norway
Inflationary pressures subsided in Norway over 2024, resulting in slower retail price growth of dishwashing products. Retail volume sales returned to growth following three years of decline. Nonetheless, the changes in household purchasing patterns are still evident as many consumers remained price ... Read More
-
Bleach in New Zealand
Despite maturity, bleach in New Zealand enjoyed a small rebound in demand in 2024, as inflationary pressures eased in the market. Thus, consumers were more likely to replenish stocks of bleach at home, along with purchases of other home care products. The cost-of-living pressures on consumers impact ... Read More
-
Polishes in Peru
In 2024, the polishes market in Peru experienced flat performance in retail volume terms as consumers increasingly sought to save money on home care products. Due to the continuing effects of the 2023 economic recession, households have become more cautious with their spending, prioritising essentia ... Read More
-
Toilet Care in Peru
The toilet care market registered a slight decline in volume sales in 2024, following a sharper decrease in the previous year. The return to normal, pre-pandemic lifestyles, with people working in offices and studying outside the home, has served to hinder demand. Moreover, the challenging economic ... Read More
-
Bleach in Romania
Bleach saw retail value sales stagnate in Romania in 2024. While bleach had a resurgence during the COVID-19 crisis as it was perceived to be a highly effective sanitiser, volume sales declined in the final three years of the review period. Indeed, volume sales fell below the levels seen immediately ... Read More
-
Toilet Care in Romania
Toilet care saw current value growth in Romania in 2024, with the category also maintaining a healthy volume performance in the market. This performance was supported by the easing of inflation and recovering consumer purchasing power. Nevertheless, Romanian consumers remained cautious in their appr ... Read More
-
Home Insecticides in Peru
Following the exceptional growth of the previous year, the market for home insecticides in Peru registered a decline in retail volume sales in 2024. This was mainly due to the normalisation of temperatures compared to 2023, which was marked by widespread heatwaves and heavy rains due to the El Niño ... Read More
-
Polishes in Romania
Polishes registered increasing retail value sales in current terms in Romania in 2024, though volume sales continued to fall. With their budgets affected by inflation and falling living standards, consumers became more cautious when shopping towards the end of the review period. As a result, product ... Read More
-
Air Care in Romania
Air care saw a significant increase in retail value sales in current terms in Romania in 2024. Following consecutive years of high inflation and declining living standards, Romanian consumers have become more cautious in their spending. In 2023 and 2024, impulse consumption of air care declined, in ... Read More
-
Home Insecticides in Romania
Home insecticides saw retail value sales grow in current terms in Romania in 2024, influenced by climate change patterns, a rising number of households infested with bed bugs and growing consumer awareness of the available products. Aggressive marketing support (especially for brands such as Aroxol ... Read More
-
Home Care in the Netherlands
Home care in the Netherlands posted slight value growth in 2024 due to moderating inflation and shifting consumer behaviours driven by the pursuit of value and convenience. The inflationary pressures of 2022 and 2023 have eased leading to lower price increases across home care categories, although m ... Read More
-
Home Care in Greece
Following consecutive price increases in the previous two years, in 2024 prices of home care products started to drop. While food prices remained subject to increases, non-food prices stabilised in 2024. For instance, in discretionary categories such as specialised laundry detergents and laundry aid ... Read More
-
Home Care in Belgium
In 2024, the home care market in Belgium recorded a retail value uplift of 4%, however, retail volume sales declined. The primary driver behind these results was inflation, which continued to reshape consumer behaviour. Faced with higher living costs, Belgian consumers reduced their purchases, optin ... Read More
-
Home Care in Switzerland
In 2024, home care in Switzerland recorded positive retail value growth of 1%, while retail volume sales saw a marginal decline. While price points stabilised, persistent international instability and ongoing pressures from packaging, energy, transport costs, and supply chain disruptions, led prices ... Read More
Research Assistance
