Category: House & Home
House & Home market research reports by Euromonitor International
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Taiwan Home Improvement
Home Improvement in Taiwan The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers focused on affordable, ... Read More
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The Philippines Home Furnishings
Home Furnishings in the Philippines Home furnishings saw an increase in current value sales in the Philippines in 2023. Hybrid work models have surged in popularity in the Philippines, driven by a strong preference amongst Filipino workers for flexible arrangements. This shift, with many opting for ... Read More
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The Netherlands Home Furnishings
Home Furnishings in the Netherlands Bed textiles saw only moderate growth in current value terms in the Netherlands in 2023 despite an increasing emphasis on home comfort and relaxation, which has been driven by lifestyle shifts. During the pandemic individuals spent more time at home which increase ... Read More
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Switzerland Home Improvement
Home Improvement in Switzerland Retail value sales of home improvement fell in 2023. Moreover, in Switzerland, fitted carpets have long been unpopular and considered cheap due to their association with nail strip installation. However, unlike the contraction experienced in the overall category, 2023 ... Read More
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Switzerland Home Furnishings
Home Furnishings in Switzerland Barbecuing has become an integral part of Switzerland's outdoor leisure culture, particularly following the pandemic. With people spending more time outdoors, the popularity of barbecues surged in 2023 seeing growth. Whether by the lake or atop a mountain, Swiss barbe ... Read More
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Malaysia Home and Garden
Home and Garden in Malaysia Sales of home and garden products remained strong in Malaysia in current value terms in 2023. However, this was primarily due to inflation, which led to higher prices, boosting overall value sales. A surge in home renovation projects, fuelled by increased time spent at ho ... Read More
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Poland Home and Garden
Home and Garden in Poland The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high intere ... Read More
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Malaysia Home Furnishings
Home Furnishings in Malaysia Home furnishings registered steady growth in current value terms in 2023, with barbeques, home office furniture, and light-emitting diode lamps (LED) being among the most dynamic categories. Building on the work-from-home trend that developed during the pandemic, the shi ... Read More
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Italy Gardening
Gardening in Italy Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging environment for gardeners. The cruci ... Read More
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The Philippines Gardening
Gardening in the Philippines Gardening saw current value growth in the Philippines in 2023. The surge in the popularity of pots and planters during the year can be attributed to the growing demand for potted plants, which has influenced consumer behaviour significantly. Firstly, pressing issues such ... Read More
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Poland Gardening
Gardening in Poland The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing market, consumers prioritised thei ... Read More
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Italy Home and Garden
Home and Garden in Italy Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list prices which subsequently dis ... Read More
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The Philippines Home Improvement
Home Improvement in the Philippines Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint, as new constru ... Read More
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Malaysia Homewares
Homewares in Malaysia Homewares in Malaysia saw steady growth in current value terms in 2023. Sales were boosted by the increasing emphasis on aesthetic appeal as consumers looked for stylish and modern cookware, ovenware, and other homewares to enhance the visual appeal of their homes. This trend w ... Read More
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Switzerland Gardening
Gardening in Switzerland In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest in personal gardens, servi ... Read More
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Poland Home Improvement
Home Improvement in Poland The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high interest rates and increases ... Read More
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Italy Homewares
Homewares in Italy Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and stylish living spaces in their ur ... Read More
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Taiwan Home and Garden
Home and Garden in Taiwan Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore ... Read More
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South Korea Homewares
Homewares in South Korea In 2023, homewares in South Korea maintained a current value decline, although this was mainly due to normalisation after a peak in sales during the pandemic in 2020, and sales remained far above the pre-pandemic level. Dinnerware continued to see falling sales in South Kore ... Read More
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South Korea Home Furnishings
Home Furnishings in South Korea Home furnishings in Korea saw another year of current value decline in 2023, although this was slower than in the previous year. However, not all categories saw a declining trend; for instance, barbecues witnessed solid value growth in 2023. This was due to the liftin ... Read More
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South Korea Home and Garden
Home and Garden in South Korea In 2023, home and garden in South Korea saw low current value growth, but faced mixed performances across various categories, influenced by the broader economic landscape and shifting consumer preferences. Real GDP growth slowed in 2023, impacting consumer spending and ... Read More
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India Homewares
Homewares in India Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand, particularly kitchen utensils, driven by ... Read More
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Japan Home Improvement
Home Improvement in Japan After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift towards a hybrid and remo ... Read More
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South Korea Home Improvement
Home Improvement in South Korea Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due to the increased f ... Read More
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South Korea Gardening
Gardening in South Korea Gardening in South Korea witnessed a slight current value decline in 2023, although many categories maintained solid growth. For instance, gardening equipment experienced increasing sales, due to the rising popularity of gardening as a recreational activity and a means of se ... Read More
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