Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Mexico Fragrances
Fragrances in Mexico Sales were dynamic in fragrances in Mexico in 2023, in both value and volume terms. This is supported by ongoing new launches, which are increasingly common among direct sellers who are known for their flexibility, dynamism, and openness to catering to local tastes through innov ... Read More
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Mexico Depilatories
Depilatories in Mexico Sales in depilatories in Mexico in 2023 were supported by the rebounding travel and tourism industry, following the era of the pandemic when holidays were curbed. In 2023, Mexico's travel industry continued to demonstrate robust growth, albeit at a slower pace compared to the ... Read More
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Mexico Skin Care
Skin Care in Mexico Skin care sales maintained a positive trajectory in Mexico in 2023, although volume trajectory is lower than value. Overall, the category has been buoyed by skin care routines consumers established during the pandemic lockdowns, when they had more time for self-care at home. Adde ... Read More
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Cameroon Beauty and Personal Care
Beauty and Personal Care in Cameroon Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards simpler hair ... Read More
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Mexico Colour Cosmetics
Colour Cosmetics in Mexico Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the ""natural look"" which d ... Read More
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Mexico Oral Care
Oral Care in Mexico Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are enhancing their offerings wit ... Read More
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Cameroon Hair Care
Hair Care in Cameroon In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the adoption of laced wigs. Mean ... Read More
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Cameroon Men's Grooming
Men's Grooming in Cameroon The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming routines in 2023. The popul ... Read More
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Cameroon Baby and Child-Specific Products
Baby and Child-Specific Products in Cameroon Baby and child-specific products in Cameroon during 2023 was driven by affordability and essential needs in the face of the country's hot climate. Baby wipes emerged as one of the fastest-growing categories. Improved affordability made baby wipes a more a ... Read More
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Cameroon Depilatories
Depilatories in Cameroon Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread familiarity, and extensive ... Read More
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Cameroon Bath and Shower
Bath and Shower in Cameroon Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer preferences. The majority ... Read More
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Mexico Sun Care
Sun Care in Mexico Sun care saw robust value and volume sales in Mexico in 2023, strongly driven by the buoyancy in travel and tourism industries. Indeed, in 2023, Mexico's travel industry showcased strong double-digit growth in current value terms, according to Euromonitor International’s Travel da ... Read More
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Mexico Deodorants
Deodorants in Mexico Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has been adapting its marketing str ... Read More
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Cameroon Mass Beauty and Personal Care
Mass Beauty and Personal Care in Cameroon Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritisi ... Read More
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Cameroon Colour Cosmetics
Colour Cosmetics in Cameroon Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the escalating influence ... Read More
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Switzerland Eyewear
Eyewear in Switzerland Eyewear recorded positive current value growth in Switzerland over 2024, with price increases responsible for much of this increase. Retail volume sales declined marginally as many consumers remained careful with expenditure and continued to prioritise more essential goods. Ne ... Read More
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Unlocking Sustainability Opportunities in Health and Beauty
Unlocking Sustainability Opportunities in Health and Beauty This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity ... Read More
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Switzerland Spectacles
Spectacles in Switzerland The ageing population in Switzerland continues to support strong demand for spectacles in 2024, with an increasing number of consumers requiring corrective eyewear from a much younger age. More frequent screen usage is also expanding the potential consumer base. More childr ... Read More
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Switzerland Sunglasses
Sunglasses in Switzerland Sunglasses sales remain highly dependent on weather in Switzerland. In 2024, this trend became even more pronounced as consumers sought to limit their expenditure to essentials, due to financial insecurity and price increases etc.). Sunglasses are more of a necessity in the ... Read More
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Megatrends: Convenience – Impact on Consumer Goods and Services Categories
Megatrends: Convenience – Impact on Consumer Goods and Services Categories As the impacts of technology advance and some consumer habits that started in 2020-2021 solidify, new industries feel the impact of greater demand for Convenience. In this briefing, we will analyse how this megatrend has shap ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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Asia Pacific Beauty and Personal Care
Beauty and Personal Care in Asia Pacific After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in rising co ... Read More
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Latin America Beauty and Personal Care
Beauty and Personal Care in Latin America In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium products suffe ... Read More
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Western Europe Beauty and Personal Care
Beauty and Personal Care in Western Europe Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value t ... Read More
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Brazil Sunglasses
Sunglasses in Brazil Sunglasses in Brazil experienced steady growth in 2023, and this is set to continue in 2024, in a marked improvement from the struggles faced during the pandemic years. While growth has not been as aggressive as in other categories, and sales have not yet returned to the pre-pan ... Read More
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