Category: Depilatories
Depilatories market research reports by Euromonitor International
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Austria Depilatories
Depilatories in Austria Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal. In 2023, retail volume and ... Read More
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Brazil Depilatories
Depilatories in Brazil Depilatories was the category to see the slowest retail current value growth in beauty and personal care in Brazil in 2023. The resurgence of beauty salons boosted demand for professional waxing services, which limited the purchase of at-home depilatories and consequently slow ... Read More
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Germany Depilatories
Depilatories in Germany Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care categories. That said, a baseli ... Read More
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India Depilatories
Depilatories in India Depilatories in India experienced substantial double-digit retail current value growth in 2023, finally surpassing the pre-pandemic sales figures. This surge can be attributed to the growing consumer inclination towards personal grooming as a lifestyle choice. Increased awarene ... Read More
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Mexico Depilatories
Depilatories in Mexico Sales in depilatories in Mexico in 2023 were supported by the rebounding travel and tourism industry, following the era of the pandemic when holidays were curbed. In 2023, Mexico's travel industry continued to demonstrate robust growth, albeit at a slower pace compared to the ... Read More
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Cameroon Depilatories
Depilatories in Cameroon Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread familiarity, and extensive ... Read More
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Tunisia Depilatories
Depilatories in Tunisia In 2023, the brand Bic Twin Lady strategically expanded its availability into traditional retailers, marking a significant move to fortify its market presence in depilatories in Tunisia. Historically, traditional grocery retailers primarily stocked brands like Gillette Blue I ... Read More
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Morocco Depilatories
Depilatories in Morocco Depilatories saw double-digit current value growth in Morocco in 2023. Declining disposable incomes in a challenging economic environment prompted many women to lower their expenditure on depilatories, by either trading down to products with basic functions, changing razors a ... Read More
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Hong Kong, China Depilatories
Depilatories in Hong Kong, China Following a decline in 2022, value sales of depilatories in Hong Kong returned to growth in 2023. With the lifting of social restrictions at the beginning of the year, consumers resumed activities outside of the home, such as swimming, travelling, or hiking. The incr ... Read More
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Italy Depilatories
Depilatories in Italy Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023 being the first year without ... Read More
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The United Arab Emirates Depilatories
Depilatories in the United Arab Emirates Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in the local m ... Read More
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France Depilatories
Depilatories in France Depilatories in France saw a minor current value decline and a more significant fall in volume terms in 2023, after positive performances the previous year. A number of factors contributed to this decline, most notably the value declines in sales of women’s pre-shave, and hair ... Read More
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South Africa Depilatories
Depilatories in South Africa With South African consumers experiencing financial pressures in 2023 as the cost of living in the country increased, they searched for ways to reduce outgoings, including on depilatories. For many consumers, depilatories are essential, as shaving is a vital step in thei ... Read More
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Nigeria Depilatories
Nigeria Depilatories Depilatories in Nigeria still had quite low penetration at the end of the review period. Nonetheless, the category saw some development. Demand has largely been sustained over the review period, although there was some fluctuation due to the effects of the Coronavirus (COVID-19) ... Read More
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United Kingdom Depilatories
United Kingdom Depilatories Depilatories in the UK recorded a rise in value sales for a second consecutive year in 2023. Women's razors and blades, which recorded 3% value growth, was the main driver behind this performance, although this was mostly driven by inflation and ongoing increases in manuf ... Read More
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Romania Depilatories
Romania Depilatories Depilatories continued to experience low retail volume growth and a strong current value increase in Romania in 2023. This category is characterised by its maturity and limited premiumisation, with the notable dominance of a few well-established brands. Farmex, Gillette Venus, B ... Read More
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Poland Depilatories
Poland Depilatories Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the office environment served as an ext ... Read More
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Uzbekistan Depilatories
Uzbekistan Depilatories In Uzbekistan, women's razors and blades stood as a stalwart pillar in the realm of beauty essentials in 2023. Despite broader economic and geopolitical fluctuations, this category remains consistently sought after, indicating its integral role in the daily beauty routines of ... Read More
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Kenya Depilatories
Kenya Depilatories Depilatories in Kenya saw consumers shift away from traditional razors in 2023, with volume sales in women’s razors and blades continuing to decline. Concerns about cuts and injuries associated with mechanical hair removal methods have prompted a growing preference for safer alter ... Read More
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Australia Depilatories
Australia Depilatories Amid a cost-of-living crisis, consumer focus on value has heightened in Australia. There is growing demand for multifunctional products that offer both value and convenience. Recent product innovation in depilatories has focused on skin care technology, featuring ingredients a ... Read More
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US Depilatories
US Depilatories In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline was seen for hair removers/bleache ... Read More
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Slovenia Depilatories
Slovenia Depilatories Depilatories in Slovenia recorded another solid year of growth in 2023, supported by the return to normal lifestyles post-pandemic. Despite the economic woes, consumers are going out more in the evening and trying to compensate for the lost time during the pandemic. Women’s raz ... Read More
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North Macedonia Depilatories
North Macedonia Depilatories Though there was double-digit growth in current value sales of depilatories in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value sales. There was also a ... Read More
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Pakistan Depilatories
Pakistan Depilatories Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani women consumers have shown a ... Read More
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Indonesia Depilatories
Indonesia Depilatories Depilatories remained an insignificant category in Indonesia at the end of the review period. Despite the fact that the removal of unwanted facial and body hair is standard for women in the country, consumers prefer to seek out professional treatments, rather than resorting to ... Read More
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