Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in Denmark
Despite the value growth of away-from-home (AFH) tissue in 2024, the weakness in the economic climate has led to more price-sensitive purchasing decisions, which has dampened growth rates due to rising cost concerns. However, manufacturers like Essity benefited from the heightened focus on hygiene a ... Read More
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Wipes in Denmark
Retail value sales of wipes saw a significant increase in 2024, driven by a fundamental demand for convenient, quick, and easy-to-use solutions. Wipes have become a practical, efficient alternative, perfectly aligned with the fast-paced lifestyles of modern households. Euromonitor International's Wi ... Read More
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Menstrual Care in Bolivia
Menstrual care in Bolivia witnessed a steep rise in current value sales during 2024, due in part to price increases across all categories. Price hikes in Bolivia were linked to the shortage of foreign currency. Menstrual care products are all imported into Bolivia and so there is a high dependence o ... Read More
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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Menstrual Care in Egypt
Despite a sharp increase in the average unit price of menstrual care products, retail volume sales continued to grow in Egypt in 2024. The essential nature of these items ensures consistent demand, with towels especially viewed as a necessity rather than a luxury for many women. Additionally, menstr ... Read More
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Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
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Menstrual Care in Peru
Within menstrual care in Peru, towels is the largest category with a wide number of brands and SKUs competing in various channels. Night towels witnessed double-digit growth, as Peruvian consumers switched to higher absorption and more durable options to economise and reduce the average number of to ... Read More
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Retail Adult Incontinence in Peru
Retail adult incontinence has maintained steady volume and value growth despite the recent recession and high costs of living in Peru. Increasing awareness and consumer education has bolstered retail volume growth. Recommendations from friends or doctors, in addition to communication efforts of comp ... Read More
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Menstrual Care in Romania
Value sales of menstrual care in Romania recorded a positive uplift in 2024, driven by increasing consumer improving awareness around personal hygiene. The category continued to benefit from heightened education on menstrual care, with continuous promotion through various media outlets playing a sig ... Read More
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Retail Adult Incontinence in Romania
Retail adult incontinence saw a significant double-digit value increase in 2024, driven by the ageing population and a decrease in the stigma associated with using incontinence products. Growing consumer awareness also contributed positively to the category's performance. In a challenging economic e ... Read More
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Wipes in Romania
Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ... Read More
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Away-From-Home Tissue and Hygiene in Romania
Value sales of away-from-home (AFH) tissue increased in 2024, benefiting from a rise in tourism and an uplift in sales through foodservice. The National Institute of Statistics reported a 4.2% increase in the number of tourists visiting Romania in the first nine months of 2024, compared to the same ... Read More
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Retail Adult Incontinence in Costa Rica
Retail adult incontinence products in Costa Rica saw continued volume growth in 2024, fuelled by an ageing population and reduced stigma around adult incontinence. Prices dropped significantly, which affected value growth, as raw material costs were adjusted after the previous high inflation periods ... Read More
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Wipes in Costa Rica
Value sales of wipes in Costa Rica declined in 2024, driven by the adjustment of prices following the stabilisation of raw material prices after the height of the pandemic and previous high inflation rates. Companies were able to lower their product prices, making them more accessible to consumers. ... Read More
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Retail Tissue in Costa Rica
Retail tissue sales continued to grow in Costa Rica in 2024, benefiting from the stabilisation of the inflation rate, which allowed for price adjustments that supported volume sales. Premium and value products, along with private label brands, returned to their historic sales levels and experienced ... Read More
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Wipes in Dominican Republic
Wipes registered healthy current value and volume growth in the Dominican Republic in 2024. There are mainly only personal wipes available, with baby wipes accounting for most value sales. Baby wipes are largely used for babies and parents appreciate the convenience of wipes rather than having to us ... Read More
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Tissue and Hygiene in Bolivia
In 2024, tissue and hygiene in Bolivia witnessed a surge in current value growth, driven by a general increase in prices. Ongoing inflationary pressures and the shortage of dollars in the economy has pushed up costs for players, which were passed on to the end consumer. The dollar reserve in the cou ... Read More
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Tissue and Hygiene in Romania
In 2024, sales of tissue and hygiene products in Romania experienced a positive increase in retail value, although volume growth was more modest. This indicated that the value rise was primarily driven by factors such as inflation and premiumisation. Additionally, the industry's strong performance w ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Retail Adult Incontinence in Vietnam
Retail value sales of adult incontinence products rose significantly in 2024, thanks to Vietnam's rapidly ageing population. Higher disposable incomes, improved living standards and increased awareness about the importance of choosing the right products for elderly care also fuelled growth. Local co ... Read More
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Rx/Reimbursement Adult Incontinence in the Netherlands
Value sales of RX/reimbursement adult incontinence increased modestly in 2024, but negative volume growth continued to exert downward pressure on overall performance. Many consumers opted to purchase incontinence products through retail channels or e-commerce platforms rather than rely on reimbursed ... Read More
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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