Category: Men's HBC
Men's HBC market research reports by Euromonitor International
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Austria Men's Grooming
Men's Grooming in Austria Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as it did in 2022, with hair ... Read More
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Brazil Men's Grooming
Men's Grooming in Brazil Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%) compared with the global ... Read More
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Germany Men's Grooming
Men's Grooming in Germany Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good performances seen in men’ ... Read More
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India Men's Grooming
Men's Grooming in India Men’s grooming in India experienced substantial retail current value growth in 2023, fuelled by increasing awareness amongst men about grooming and personal care. Historically, men in India showed limited interest in grooming beyond basic hygiene. However, with rising awarene ... Read More
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Mexico Men's Grooming
Men's Grooming in Mexico Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low penetration due to perceptions ... Read More
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Cameroon Men's Grooming
Men's Grooming in Cameroon The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming routines in 2023. The popul ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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Asia Pacific Beauty and Personal Care
Beauty and Personal Care in Asia Pacific After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in rising co ... Read More
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Latin America Beauty and Personal Care
Beauty and Personal Care in Latin America In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium products suffe ... Read More
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Western Europe Beauty and Personal Care
Beauty and Personal Care in Western Europe Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value t ... Read More
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Morocco Men's Grooming
Men's Grooming in Morocco Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, ... Read More
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Tunisia Men's Grooming
Men's Grooming in Tunisia Disposable razors, particularly Bic Sensitive 1 and Gillette Blue II, dominated the men’s grooming landscape in 2023, representing the majority of razor products available in traditional grocery retailers and corner shops across Tunisia. These brands established a widesprea ... Read More
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Hong Kong, China Men's Grooming
Men's Grooming in Hong Kong, China In 2023, men’s skin care and fragrances were among the key growth drivers of men’s grooming in Hong Kong. The male population in Hong Kong is becoming increasingly conscious of appearance, leading to a surge in demand for men's grooming. Male consumers are now more ... Read More
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Italy Men's Grooming
Men's Grooming in Italy Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted manufacturers to raise their selli ... Read More
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The United Arab Emirates Men's Grooming
Men's Grooming in the United Arab Emirates An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing in ups ... Read More
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France Men's Grooming
Men's Grooming in France Men’s grooming in France saw a marginal retail volume decline in 2023, but showed positive current value growth, and surpassed the pre-COVID-19 figure in value terms. This growth was fuelled by significant price growth across categories, driven by high inflation in France. E ... Read More
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South Africa Men's Grooming
Men's Grooming in South Africa Demand for men’s grooming in South Africa continued to rise in 2023. Since the pandemic, an increasing number of South African males have started to prioritise their skin care routines, including a greater shift towards using face masks. Men are not only focused on the ... Read More
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Nigeria Men's Grooming
Nigeria Men's Grooming Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023 prices) sales dropped strongly a ... Read More
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United Kingdom Men's Grooming
United Kingdom Men's Grooming Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand, the category’s dynami ... Read More
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United Kingdom Beauty and Personal Care
United Kingdom Beauty and Personal Care Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and services, consum ... Read More
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Romania Men's Grooming
Romania Men's Grooming Although overall volume sales in men’s grooming continued to see a slight decline in 2023, the category experienced stable solid growth in current value terms in Romania, driven by rising prices. There was a surge in the number of companies introducing products specifically ta ... Read More
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Poland Men's Grooming
Poland Men's Grooming After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite already seeing a strong recover ... Read More
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Uzbekistan Men's Grooming
Uzbekistan Men's Grooming In 2023, men's grooming in Uzbekistan underwent significant development, albeit from a relatively low base. This growth reflects a notable increase in consumer interest and activity within the product area. One significant factor contributing to this growth is the rising tr ... Read More
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Kenya Men's Grooming
Kenya Men's Grooming Men’s grooming in Kenya in 2023 benefited from local men’s rising interest and greater investment in self-care and maintenance. Skin care has become a notable trend, enhanced by pandemic era when consumers were spending more time at home and paying more attention to their skin c ... Read More
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US Men's Grooming
US Men's Grooming Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed improving volume performances, with s ... Read More
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