Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Brazil Oral Care
Oral Care in Brazil In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in oral care than many other coun ... Read More
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Brazil Hair Care
Hair Care in Brazil Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National Meteorological Institute (Inmet). In ... Read More
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Brazil Sun Care
Sun Care in Brazil In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled with a moderating inflation rat ... Read More
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Transforming Women’s Health: Cross-Industry Impact and Innovation
Transforming Women’s Health: Cross-Industry Impact and Innovation The evolution of women’s health hinges on a more resilient innovation ecosystem that adopts a sex-based lens across all aspects of health needs, from inception to path-to-purchase engagement and marketing. Business expansion and scali ... Read More
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Brazil Mass Beauty and Personal Care
Mass Beauty and Personal Care in Brazil Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario played a sign ... Read More
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Brazil Bath and Shower
Bath and Shower in Brazil Bath and shower in Brazil saw solid retail current value growth in 2023. Bar soap showed the best performance for a second year, with a double-digit increase. As this category accounts for 74% of overall value sales in bath and shower, it ended up dictating the pace of grow ... Read More
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Brazil Deodorants
Deodorants in Brazil Deodorants was one of the main growth highlights of the year in beauty and personal care in Brazil in 2023, with double-digit retail current value growth, and a strong positive advance in volume terms as well. The year 2023 was confirmed as the hottest on record, driven by man-m ... Read More
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Brazil Baby and Child-Specific Products
Baby and Child-Specific Products in Brazil 2023 saw a notable increase in retail current value sales of baby and child-specific products in Brazil, reflecting the broader growth of the beauty and personal care industry. While 2022 was marked by significant growth in essential care categories such as ... Read More
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Germany Men's Grooming
Men's Grooming in Germany Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good performances seen in men’ ... Read More
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Germany Deodorants
Deodorants in Germany Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active, out-of-home, social activities, w ... Read More
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Germany Mass Beauty and Personal Care
Mass Beauty and Personal Care in Germany Mass beauty and personal care showed healthy growth in Germany in 2023. This growth was multifaceted, driven in part by inflationary price increases, but also by some consumers trading down from premium products to mass variants. Regarding the latter, budget- ... Read More
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Germany Baby and Child-Specific Products
Baby and Child-Specific Products in Germany Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within baby an ... Read More
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Germany Depilatories
Depilatories in Germany Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care categories. That said, a baseli ... Read More
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Germany Skin Care
Skin Care in Germany Skin care saw healthy value growth in Germany in 2023, supported by high prices and premiumisation, while volume sales are inching closer towards positive sales compared to the previous year. Overall, the self-care and wellness trend remains strong, with consumers focussing on m ... Read More
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Germany Beauty and Personal Care
Beauty and Personal Care in Germany Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass beauty and persona ... Read More
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Germany Bath and Shower
Bath and Shower in Germany Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body wash/shower gel managed to achi ... Read More
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Germany Hair Care
Hair Care in Germany Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming following the era of the lock ... Read More
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Germany Oral Care
Oral Care in Germany Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value growth in 2023. That said, this ... Read More
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Germany Premium Beauty and Personal Care
Premium Beauty and Personal Care in Germany Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing. Indee ... Read More
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Germany Fragrances
Fragrances in Germany Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and wellbeing trends are promoting self ... Read More
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Germany Colour Cosmetics
Colour Cosmetics in Germany Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although the gap was not signif ... Read More
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Germany Sun Care
Sun Care in Germany Sun care achieved small and stable demand in Germany in 2023, in both value and volume terms. Premium sun care outperformed mass sun care, at around double the performance rate in both value and volume terms. The popularity of premium sun care is connected to the “skinification” ... Read More
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India Mass Beauty and Personal Care
Mass Beauty and Personal Care in India Mass beauty and personal care in India experienced robust retail current value growth in 2023, with a significant driver of sales being the integration of skin care ingredients across various categories. This trend, often referred to as “skinification”, has ext ... Read More
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India Bath and Shower
Bath and Shower in India In 2023, bath and shower in India experienced mid single-digit retail current value growth, particularly driven by intimate hygiene and body wash/shower gel, which saw the strongest growth rates within bath and shower. The surge in intimate hygiene can be attributed to its r ... Read More
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India Colour Cosmetics
Colour Cosmetics in India In 2022, colour cosmetics in India successfully recovered from the impacts of the pandemic, setting the stage for a double-digit surge in retail current value growth in 2023. Post-COVID-19, skin care products were all the rage, overshadowing the demand for colour cosmetics. ... Read More
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