Category: Oral Hygiene/Oral Care
Oral Hygiene/Oral Care market research reports by Euromonitor International
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Austria Oral Care
Oral Care in Austria Consumer awareness of healthy teeth and oral care remains strong in Austria. As a result, demand for oral care products remained steady with volume sales rising marginally in 2023. In tandem, inflation pushed up unit prices thus positively impacting current value growth. Overall ... Read More
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Brazil Oral Care
Oral Care in Brazil In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in oral care than many other coun ... Read More
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Germany Oral Care
Oral Care in Germany Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value growth in 2023. That said, this ... Read More
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India Oral Care
Oral Care in India Oral care in India experienced mid single-digit retail current value growth in 2023, driven by brands expanding their presence in rural markets, and targeting premiumisation in urban areas. Amongst the various categories within oral care, toothpaste was the largest and fastest gro ... Read More
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Cameroon Oral Care
Oral Care in Cameroon In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume sales. There was a rising cons ... Read More
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Mexico Oral Care
Oral Care in Mexico Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are enhancing their offerings wit ... Read More
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Morocco Oral Care
Oral Care in Morocco Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumpt ... Read More
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Tunisia Oral Care
Oral Care in Tunisia In 2023, a growing trend emerged in oral care in Tunisia focused on achieving whiter teeth. Local consumers pursued various avenues to attain this goal, including professional treatments at dental clinics or adherence to daily oral care regimens. Many new product introductions t ... Read More
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Hong Kong, China Oral Care
Oral Care in Hong Kong, China In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or pain when consuming ... Read More
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Italy Oral Care
Oral Care in Italy Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and mouthwashes/dental rinses. Increased pr ... Read More
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The United Arab Emirates Oral Care
Oral Care in the United Arab Emirates Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to introduce premi ... Read More
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France Oral Care
Oral Care in France Despite maintaining a slight retail volume decline in 2023, oral care in France saw solid current value growth, with almost all categories, except mouth fresheners, showing positive performances, due to increasing unit prices. Ongoing inflation in France, which reached nearly 5% ... Read More
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South Africa Oral Care
Oral Care in South Africa Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although oral care was added to cons ... Read More
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Nigeria Oral Care
Nigeria Oral Care Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value (constant 2023 prices) sales of ... Read More
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United Kingdom Oral Care
United Kingdom Oral Care Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend was rising national awar ... Read More
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Romania Oral Care
Romania Oral Care While oral care saw little movement in Romania in retail volume terms in 2023, it demonstrated a significant current value growth trajectory, similar to that seen in 2022, due to continued price rises. Volume growth was observed for non-essential oral care products such as mouthwas ... Read More
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Poland Oral Care
Poland Oral Care Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral hygiene practices, so there is still p ... Read More
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Kenya Oral Care
Kenya Oral Care In 2023, Eezi Oral Hygiene Brands launched in oral care in Kenya, with toothpaste tablets in line with current environmental concerns. These tablets, activated by saliva and clinically approved, offer an eco-friendly and water-free oral care solution. The new launch emphasises afford ... Read More
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Uzbekistan Oral Care
Uzbekistan Oral Care Oral care in Uzbekistan saw positive growth in 2023, largely driven by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly price-sensitive and thus purchase the essentials n ... Read More
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US Oral Care
US Oral Care In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care products, and seek economical channels, such ... Read More
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Oral Care in the US
Oral Care in the US In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care products, and seek economical channel ... Read More
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Australia Oral Care
Australia Oral Care In 2023, oral care in Australia experienced a stabilisation in demand, with local consumers showing a growing interest in products that offer more than just basic oral hygiene benefits. One notable trend driving this shift is the increasing focus on dental aesthetics, particularl ... Read More
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Uruguay Oral Care
Uruguay Oral Care During 2023, oral care was one of the beauty and personal care categories that was most negatively affected by cross-border shopping and the informal trade in parallel imports and contraband from Argentina. Throughout the year, huge numbers of consumers continued to cross the borde ... Read More
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Pakistan Oral Care
Pakistan Oral Care Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating mouthwashes into their daily routine ... Read More
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North Macedonia Oral Care
North Macedonia Oral Care Though there was double-digit growth in current value sales in oral care in North Macedonia in 2023, both constant value and volume sales fell. Continuing high inflation, as well as a declining population, dampened value sales. As such, with consumers continuing to be highl ... Read More
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