Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Tissue and Hygiene in Bolivia
In 2024, tissue and hygiene in Bolivia witnessed a surge in current value growth, driven by a general increase in prices. Ongoing inflationary pressures and the shortage of dollars in the economy has pushed up costs for players, which were passed on to the end consumer. The dollar reserve in the cou ... Read More
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Tissue and Hygiene in Romania
In 2024, sales of tissue and hygiene products in Romania experienced a positive increase in retail value, although volume growth was more modest. This indicated that the value rise was primarily driven by factors such as inflation and premiumisation. Additionally, the industry's strong performance w ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Retail Adult Incontinence in Vietnam
Retail value sales of adult incontinence products rose significantly in 2024, thanks to Vietnam's rapidly ageing population. Higher disposable incomes, improved living standards and increased awareness about the importance of choosing the right products for elderly care also fuelled growth. Local co ... Read More
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Rx/Reimbursement Adult Incontinence in the Netherlands
Value sales of RX/reimbursement adult incontinence increased modestly in 2024, but negative volume growth continued to exert downward pressure on overall performance. Many consumers opted to purchase incontinence products through retail channels or e-commerce platforms rather than rely on reimbursed ... Read More
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Nappies/Diapers/Pants in Vietnam
Value sales of nappies/diapers/pants in Vietnam rose in 2024, driven by higher income levels and improved hygiene standards, encouraging parents to spend more on quality products for their babies. Although birth rates in major cities such as Ho Chi Minh and Hanoi continue to decline, growth has been ... Read More
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Menstrual Care in Vietnam
Value sales of menstrual care products in Vietnam rose strongly 2024, driven by a slight increase in the female population (50.1% of the total), higher hygiene standards and increased awareness of proper menstrual care. Educational efforts in high schools addressing early sexual precocity have also ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Menstrual Care in the Netherlands
In 2024, value sales of menstrual care increased, driven by a combination of sustained consumer demand and modest price growth. However, price sensitivity remained a defining feature of the market, with inflationary pressures influencing purchasing decisions. Consumers increasingly sought affordabil ... Read More
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Tissue and Hygiene in El Salvador
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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Tissue and Hygiene in the US
Tissue and hygiene in the US witnessed continued current value growth in 2024, although this was slower than in the previous year, due to easing strain on price growth and inflation. While unit price growth was comparatively lower in 2024 than in the previous year, there remained a complicated relat ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Nappies/Diapers/Pants in Germany
Germany’s birth rate declined once again in 2024, in a similar trend to the previous year. This declining trend was in contrast to a marginal increase in 2021. Therefore, while retail volume sales marginally declined in 2024, overall demand remained above pre-pandemic levels. Despite lower inflation ... Read More
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Menstrual Care in Hong Kong, China
Menstrual care in Hong Kong is an essential aspect of the target audience’s health, and towels, as the largest category, play an essential role in this sphere, with consumers seeking the best product for their needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in ... Read More
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Wipes in Hong Kong, China
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ... Read More
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Nappies/Diapers/Pants in Malaysia
Value sales of nappies/diapers/pants in Malaysia rose in 2024, amid a more stable pricing environment as inflation subsided. The growing popularity of e-commerce has intensified price competition among brands, prompting them to offer lower unit prices to capture market share. Local consumers frequen ... Read More
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