Category: Deodorant
Deodorant market research reports by Euromonitor International
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Austria Deodorants
Deodorants in Austria In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider deodorants to be an essential part ... Read More
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Brazil Deodorants
Deodorants in Brazil Deodorants was one of the main growth highlights of the year in beauty and personal care in Brazil in 2023, with double-digit retail current value growth, and a strong positive advance in volume terms as well. The year 2023 was confirmed as the hottest on record, driven by man-m ... Read More
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Germany Deodorants
Deodorants in Germany Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active, out-of-home, social activities, w ... Read More
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India Deodorants
Deodorants in India Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and wellbeing amongst Indians has s ... Read More
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Cameroon Deodorants
Deodorants in Cameroon An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical trajectory of the adoption of ... Read More
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Mexico Deodorants
Deodorants in Mexico Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has been adapting its marketing str ... Read More
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Morocco Deodorants
Deodorants in Morocco Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and use throughout the day to f ... Read More
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Tunisia Deodorants
Deodorants in Tunisia Deodorants, as a product area, experienced a volume decrease in Tunisia in 2023, primarily attributed to a significant price increase for these products. This substantial rise in prices directly impacts the demand for deodorants, leading to a downturn in sales volume within the ... Read More
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Hong Kong, China Deodorants
Deodorants in Hong Kong, China Due to lifestyles and habits, deodorants in Hong Kong remained relatively niche over the review period. However, there was an increase in demand for these personal hygiene products in 2023, driven by the shift towards more active lifestyles following the lifting of soc ... Read More
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Italy Deodorants
Deodorants in Italy Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms as well. While volume sales saw ... Read More
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The United Arab Emirates Deodorants
Deodorants in the United Arab Emirates Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness campaigns. The warm ... Read More
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South Africa Deodorants
Deodorants in South Africa Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of where to purchase deodoran ... Read More
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France Deodorants
Deodorants in France After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm summer of 2023 in the country, a ... Read More
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Nigeria Deodorants
Nigeria Deodorants Deodorants in Nigeria saw positive retail current value growth in 2023, but all categories declined in retail volume and value (constant 2023 prices) terms in a depressed economic climate. The strong performance in retail current value sales was due to high inflation, which exerte ... Read More
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Romania Deodorants
Romania Deodorants In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in various product categories within ... Read More
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United Kingdom Deodorants
United Kingdom Deodorants Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and cleanliness were associated with t ... Read More
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Poland Deodorants
Poland Deodorants In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant wipes, which maintained its declini ... Read More
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Kenya Deodorants
Kenya Deodorants Deodorants in Kenya enjoyed positive growth in 2023, attributed to various factors including increased marketing efforts by players, which play a crucial role in creating awareness and driving consumer preferences – Nivea is an example of a brand heavily engaged in aggressive market ... Read More
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Uzbekistan Deodorants
Uzbekistan Deodorants Deodorants category in Uzbekistan demonstrated resilient growth in 2023, largely influenced by the warm climate of the region. With the gradual easing of COVID-19 quarantine restrictions, the category is experiencing a rebound as the population resumes its regular lifestyle. De ... Read More
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US Deodorants
US Deodorants Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within deodorants to post a slight value declin ... Read More
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Australia Deodorants
Australia Deodorants Just as consumers are tailoring their choice of fragrance to suit various occasions, they are now applying a similar approach to selecting deodorants in Australia. Rather than relying on one deodorant exclusively, local consumers are building collections of different deodorants ... Read More
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Pakistan Deodorants
Pakistan Deodorants Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects consumers' preference for con ... Read More
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North Macedonia Deodorants
North Macedonia Deodorants With prices continuing to rise for deodorants in North Macedonia in 2023, there was a fall in constant value sales, as rising costs hit profit margins. Volume growth was also minimal. Deodorants sprays continued to account for most value sales and also registered the highe ... Read More
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Indonesia Deodorants
Indonesia Deodorants The market for deodorants in Indonesia saw a decline in current value terms in 2023, in contrast to the performance of the previous two years. Demand was restricted by the perception that prologued usage of such products could lead to irritation and inflammation of the underarms ... Read More
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Uruguay Deodorants
Uruguay Deodorants Volume sales of deodorants in Uruguay continued to decline throughout the review period. During early stages of the review period, this was due to the impact of the COVID-19 pandemic; however, since 2021, the main reason for declining demand for deodorants is the rampant cross-bor ... Read More
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