Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Wipes in Bulgaria
Demand for wipes in Bulgaria remained robust over 2024, although current value growth slowed over the year. There is a growing need for convenience with Bulgarians living busy lifestyles out of the home, and higher levels of travel. Wipes is a relatively new category in the country but has strong po ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
Despite significant challenges within Colombia’s healthcare system – including government interventions affecting major EPS providers such as Sanitas, Nueva EPS, and Famisanar, as well as the financial struggles prompting Sura and Compensar to request withdrawal from the system – Rx/reimbursement in ... Read More
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Retail Adult Incontinence in Colombia
Retail value sales of adult incontinence products experienced positive growth in 2024, driven by increasing awareness of urinary health issues and a reduction in the stigma associated with incontinence. Consumers are becoming more confident in seeking out specialised products that cater to their nee ... Read More
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Tissue and Hygiene in Iraq
Tissue and hygiene products saw a slight increase in popularity in Iraq in 2024. Consumers displayed growing interest in higher quality products that offered added value. However, price remained a key factor in purchasing decisions, with the increasing number of smaller players offering low-priced p ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Nappies/Diapers/Pants in France
In 2024, volume and current value sales of nappies/diapers/pants in France declined, reflecting the country’s falling birth rate. Disposable pants emerged as the largest subcategory in volume and current value terms, as well as the most dynamic. The segment’s rise was partly fuelled by the return to ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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Away-From-Home Tissue and Hygiene in Hong Kong, China
In 2024, away-from-home tissue in Hong Kong recorded another year of solid growth rates, with AFH toilet paper comprising the largest value category. This growth was bolstered by a resurgence in international tourism and various government initiatives, due to the continuous relaxation of travel rest ... Read More
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Menstrual Care in Malaysia
Menstrual care in Malaysia registered a value sales increase in 2024, although inflationary pressures eased and led retail tissue prices to stabilise during the year. The growing popularity of e-commerce has helped lower unit prices, as brands engage in price competition to secure market share. Many ... Read More
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Nappies/Diapers/Pants in Malaysia
Value sales of nappies/diapers/pants in Malaysia rose in 2024, amid a more stable pricing environment as inflation subsided. The growing popularity of e-commerce has intensified price competition among brands, prompting them to offer lower unit prices to capture market share. Local consumers frequen ... Read More
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Wipes in Malaysia
The effect of inflation subsided in 2024, causing prices for wipes in Malaysia to stabilise and helping to maintain category spending. Despite stabilising prices, value sales continued to rise, partly because the popularity of e-commerce encouraged brands to compete on price in an effort to gain mar ... Read More
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Menstrual Care in France
Menstrual care in France recorded low volume growth and a decline in current value sales in 2024. Inflationary pressures left many local consumers struggling to make ends meet, which was especially pronounced for women regularly purchasing menstrual care products. Despite these challenges, steady vo ... Read More
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Nappies/Diapers/Pants in Germany
Germany’s birth rate declined once again in 2024, in a similar trend to the previous year. This declining trend was in contrast to a marginal increase in 2021. Therefore, while retail volume sales marginally declined in 2024, overall demand remained above pre-pandemic levels. Despite lower inflation ... Read More
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Wipes in Germany
Value sales of wipes in Germany continued to rise in 2024 as local consumers used them as alternatives to tissue products for various purposes. Personal wipes was the largest category in 2024, with value sales rising by single digits and demand remaining fairly stable. General purpose wipes are used ... Read More
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Menstrual Care in Hong Kong, China
Menstrual care in Hong Kong is an essential aspect of the target audience’s health, and towels, as the largest category, play an essential role in this sphere, with consumers seeking the best product for their needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in ... Read More
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Wipes in Hong Kong, China
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ... Read More
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Retail Tissue in Malaysia
In 2024, the effect of inflation in Malaysia subsided, helping retail tissue prices to stabilise. This supported solid growth in both value and volume terms. The availability of tissue products shipped directly from China at competitive prices has also led to lower unit prices, although most brands ... Read More
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Tissue and Hygiene in the US
Tissue and hygiene in the US witnessed continued current value growth in 2024, although this was slower than in the previous year, due to easing strain on price growth and inflation. While unit price growth was comparatively lower in 2024 than in the previous year, there remained a complicated relat ... Read More
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Nappies/Diapers/Pants in the US
Nappies/diapers/pants witnessed mixed results in the US in 2024. A slightly better retail volume performance was seen, although sales still saw a marginal decline. Meanwhile, sales continued to rise in retail current value terms, although at a slower pace than in the previous year, as unit price gro ... Read More
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Retail Adult Incontinence in the US
Current value growth remained significant in retail adult incontinence in the US in 2024, impacted by the lingering effects of inflation, and new product launches in moderate/heavy adult incontinence. The latter also remained the category with the highest value sales in 2024. Volume sales also incre ... Read More
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Health and Beauty Specialists in Malaysia
In 2024, health and beauty specialists in Malaysia continued to reap the benefits of rising health awareness and a focus on one’s appearance and wellbeing. This has fostered an increased focus on personal wellbeing and image and a growing willingness to invest in beauty and consumer health products. ... Read More
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Menstrual Care in Germany
Value sales of menstrual care in Germany grew marginally in 2024. However, overall retail volume sales dipped below pre-pandemic levels, with the category coming under pressure from alternative products such as menstrual underwear and cups, which are considered more eco-friendly and reusable. They a ... Read More
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Retail Adult Incontinence in Germany
Value sales of retail adult incontinence in Germany increased in 2024, with retail volume sales remaining fairly stable. As the country’s population continues to age while maintaining more active and healthier lifestyles, using adult incontinence products is increasingly discussed with greater openn ... Read More
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Retail Adult Incontinence in Hong Kong, China
Demand for retail adult incontinence in Hong Kong continued to rise in 2024, with moderate/heavy adult incontinence remaining the leading value category. However, light adult incontinence was the most dynamic performer during the year in value growth terms. In Hong Kong, the ageing population is a s ... Read More
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Retail Tissue in Hong Kong, China
In 2024, volume sales of retail tissue in Hong Kong continued to rise, albeit more slowly compared to the previous year, with toilet paper the largest category overall due to its perceived essential nature. On the other hand, pocket handkerchiefs emerged as the most dynamic category within retail ti ... Read More
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