Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
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Nappies/Diapers/Pants in Belgium
Nappies/diapers/pants in Belgium recorded a decline in retail volume in 2024, primarily driven by the country's falling birth rate, which has led to reduced demand. While retail volume has fallen, value sales remained stable, supported by lower inflation and aggressive promotional activities from br ... Read More
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Nappies/Diapers/Pants in Spain
In 2024, nappies/diapers/pants in Spain saw value sales recording marginal growth even as volume sales continued to decline. This dynamic was strongly influenced by demographic trends; the country’s birth rate experienced a modest rebound to 322,034 births - a 0.4% increase compared to the previous ... Read More
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Wipes in Spain
In 2024, value sales of wipes in Spain registered solid growth, as local consumers continued to be increasingly driven by hygiene and skincare concerns. Consumers are more conscious than ever of their personal care routines - a trend that has had a significant impact on the performance of personal w ... Read More
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Wipes in Taiwan
Wipes saw relatively healthy value growth in Taiwan in 2024, with personal wipes seeing the strongest performance. Meanwhile, personal wipes is also the largest category in terms of value. General purpose wipes was also a strong performer in 2024, both in terms of growth and category size. Euromonit ... Read More
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Nappies/Diapers/Pants in Ukraine
Sales of nappies/diapers/pants continued to decline sharply in 2024 in current value and retail volume terms in 2024. Many families with children fled Ukraine following Russia's invasion with many yet to return due to the ongoing war. Safety fears among other factors, such as the weakened economy, h ... Read More
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Wipes in Ukraine
Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ... Read More
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Nappies/Diapers/Pants in Taiwan
Value sales of nappies/diapers/pants saw a positive performance in Taiwan in 2024, with volume sales also inching back into marginally positive figures. This is an improvement on the performance seen in 2023, in both value and volume terms. Meanwhile, disposable pants witnessed the strongest growth, ... Read More
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Wipes in Poland
Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ... Read More
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Wipes in Slovakia
Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ... Read More
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Nappies/Diapers/Pants in Portugal
The market for nappies/diapers/pants in Portugal experienced stagnant performance in volume terms in 2024. According to Statistics Portugal, there were 84,788 live births during the year, a decrease of 1.4% compared to 2023. This decline in birth rates, alongside an ageing population, is contributin ... Read More
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Wipes in Portugal
Following a two-year period of significant current value growth, driven by inflation and substantial price increases, wipes experienced a slowdown in Portugal in 2024. Personal wipes dominate sales, with private label products gaining prominence as consumers seek more affordable options. Meanwhile, ... Read More
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Nappies/Diapers/Pants in Sweden
Sales of nappies/diapers/pants declined in current value and retail volume terms in 2024. A major factor behind the decline of the category is Sweden’s declining birth rate, with the population aged 0-3 years having declined throughout the review period. From a value perspective, the category suffer ... Read More
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Nappies/Diapers/Pants in Poland
In 2024, nappies/diapers/pants in Poland rebounded from declines in 2023, with marginal retail volume growth and a strong increase in retail current value sales. However, retail volume sales remained well below the 2019 pre-Coronavirus (COVID-19) level across nappies/diapers at the end of the review ... Read More
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Nappies/Diapers/Pants in Slovakia
The nappies/diapers/pants category in Slovakia experienced limited value growth in 2024 due to several contributing factors. A slow rate of price increases, combined with lower birth rates, resulted in stagnation. Moreover, minimal product innovation across leading brands contributed to the market's ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Nappies/Diapers/Pants in Pakistan
Nappies/diapers/pants in Pakistan continued to post fast retail volume and current value growth in 2024. Despite a gradual decline in the birth rate, the 0-3-year-old population remained high and growing in Pakistan at the end of the review period. This helped new born nappies/diapers to post the hi ... Read More
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Nappies/Diapers/Pants in Guatemala
Nappies registered moderate current value and volume growth in Guatemala in 2024, though constant value growth fell as higher costs continued to hit profitability. In spite of a falling birth rate, increasing competition supported volume growth, as it put a downward trend on prices. Junior nappies/d ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
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Wipes in Guatemala
Wipes registered healthy volume growth in Guatemala in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes cont ... Read More
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Nappies/Diapers/Pants in Georgia
Volume sales of nappies/diapers/pants witnessed further decline in 2024 due to the decline in the birth rate in Georgia. Value sales, however, increased, driven by inflation and the increasing availability of premium, natural and eco-friendly products. Euromonitor International's Nappies/Diapers/Pan ... Read More
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Nappies/Diapers/Pants in Hungary
Slight current value growth in nappies/diapers/pants was observed in Hungary in 2024, boosted by increased demand for higher-priced eco-friendly options. However, the number of newborn babies in the country declined compared to the review period, dampening volume sales. Euromonitor International's N ... Read More
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Wipes in Thailand
Wipes in Thailand recorded robust growth in both volume and value terms in 2024, following a similarly strong performance in 2023. Value sales of wipes rose at the same pace as volume sales in 2024, reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, ... Read More
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Nappies/Diapers/Pants in Thailand
Value sales of nappies/diapers/pants in Thailand increased in 2024 at a significantly faster rate than growth in volume sales. Disposable pants remained the largest and most dynamic subcategory within nappies/diapers/pants during the year, with value sales rising more quickly than overall nappies/di ... Read More
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