Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Taiwan Contact Lenses and Solutions
Contact Lenses and Solutions in Taiwan Contact lenses and solutions continue to recover from the negative impact of the COVID-19 pandemic in 2024. Despite some government intervention in 2022, retail volume and current value sales still remain lower than pre-pandemic levels in 2019. The Taiwanese ha ... Read More
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Morocco Premium Beauty and Personal Care
Premium Beauty and Personal Care in Morocco Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products to gua ... Read More
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South Korea Eyewear
Eyewear in South Korea In 2024, overall eyewear in South Korea is set to see current value growth. The prevalence of vision impairments is on the rise in Korea, with an increasing number of people affected by presbyopia, myopia, and hyperopia. The overall increase in vision problems is driven by the ... Read More
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Taiwan Eyewear
Eyewear in Taiwan Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance comfort and loyalty for the end ... Read More
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Morocco Colour Cosmetics
Colour Cosmetics in Morocco Colour cosmetics saw current value growth in Morocco in 2023. Lip products was amongst the most dynamic product areas during the year. Only two years after its launch, Gloss VoluLips is rapidly gaining popularity as it contains a hydrating serum enriched with hyaluronic a ... Read More
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Morocco Men's Grooming
Men's Grooming in Morocco Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, ... Read More
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Tunisia Baby and Child-Specific Products
Baby and Child-Specific Products in Tunisia In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as Calino and ... Read More
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Morocco Bath and Shower
Bath and Shower in Morocco Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in evidence prior to the ons ... Read More
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Tunisia Skin Care
Skin Care in Tunisia In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media platforms as a pivotal strategy f ... Read More
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Tunisia Sun Care
Sun Care in Tunisia In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest trend in sun care. Examples i ... Read More
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Tunisia Depilatories
Depilatories in Tunisia In 2023, the brand Bic Twin Lady strategically expanded its availability into traditional retailers, marking a significant move to fortify its market presence in depilatories in Tunisia. Historically, traditional grocery retailers primarily stocked brands like Gillette Blue I ... Read More
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Morocco Depilatories
Depilatories in Morocco Depilatories saw double-digit current value growth in Morocco in 2023. Declining disposable incomes in a challenging economic environment prompted many women to lower their expenditure on depilatories, by either trading down to products with basic functions, changing razors a ... Read More
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Morocco Oral Care
Oral Care in Morocco Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumpt ... Read More
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Morocco Hair Care
Hair Care in Morocco Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels of maturity in the category is ... Read More
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Romania Sunglasses
Sunglasses in Romania With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part because rising health awareness i ... Read More
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Romania Spectacles
Spectacles in Romania Spectacles in Romania is set to see total volume sales contract for a third consecutive year in 2024, with the rate of decline expected to be slightly steeper than in 2023. Overall demand continues to be depressed by high inflation, in that rising prices and the erosion of purc ... Read More
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South Korea Contact Lenses and Solutions
Contact Lenses and Solutions in South Korea Contact lenses in South Korea is set to maintain solid but slower current value growth in 2024. Multifocal lenses are gaining significant popularity in the country, largely driven by the ageing population. As the demographic shift towards an older populati ... Read More
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South Korea Spectacles
Spectacles in South Korea Spectacles in South Korea saw only slow current value growth in 2023, and this trend is anticipated to continue into 2024, with the expectation of a further slowdown in year-on-year growth. However, within spectacles, the three categories – readymade reading glasses, specta ... Read More
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Tunisia Bath and Shower
Bath and Shower in Tunisia In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among upper-income consumers. This shi ... Read More
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Tunisia Fragrances
Fragrances in Tunisia Fragrances in Tunisia experienced a decline in demand for both men's and women's products in 2023, influenced by several factors. A notable increase in prices, driven by inflation and economic crises, coupled with a decrease in Tunisian purchasing power, deterred consumers from ... Read More
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Tunisia Oral Care
Oral Care in Tunisia In 2023, a growing trend emerged in oral care in Tunisia focused on achieving whiter teeth. Local consumers pursued various avenues to attain this goal, including professional treatments at dental clinics or adherence to daily oral care regimens. Many new product introductions t ... Read More
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Morocco Baby and Child-Specific Products
Baby and Child-Specific Products in Morocco Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline a ... Read More
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Morocco Deodorants
Deodorants in Morocco Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and use throughout the day to f ... Read More
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Morocco Fragrances
Fragrances in Morocco Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers shifted to mass fragrances. Mass w ... Read More
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Tunisia Colour Cosmetics
Colour Cosmetics in Tunisia In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown compared to previous ... Read More