Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Belgium
In 2024, menstrual care in Belgium faced significant challenges, resulting in a decline in both retail volume and value sales. These struggles were largely driven by demographic shifts, particularly the ageing population, which has resulted in a smaller pool of menstruating women. This structural ch ... Read More
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Menstrual Care in Spain
Value and volume sales of menstrual care in Spain recorded slight declines in 2024, in line with a broader shift in consumer behaviour seen throughout the review period. This change is largely driven by a growing preference for reusable menstrual products, as consumers increasingly consider environm ... Read More
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Retail Adult Incontinence in Spain
In 2024, Spain saw marked growth in retail adult incontinence, underpinned by a convergence of demographic, social and pricing factors. The steady increase in the proportion of older adults has naturally led to a higher prevalence of incontinence issues. As the ageing population grows, the likelihoo ... Read More
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Menstrual Care in Taiwan
Menstrual care achieved positive value sales in Taiwan in 2024, while volume sales remained in a negative slump. These dynamics are attributed to value being supported by high prices, whereas volume is lower due to consumers’ supressed purchasing power in light of these high prices. Overall, however ... Read More
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Retail Adult Incontinence in Taiwan
Retail adult incontinence was the big winner in Taiwan in 2024, both in terms of value and volume growth, and also in relation to projected CAGR over the forecast period. In part, this can be attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is t ... Read More
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Menstrual Care in Ukraine
Sales of menstrual care declined in current value and retail volume terms in 2024. Value sales declined at a slower rate than in volume terms but this was due to price increases linked to high inflation and the rising cost of logistics. Meanwhile, volume sales continued to be impacted by the fact th ... Read More
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Menstrual Care in Sweden
Menstrual care saw moderate growth in current value terms in 2024, but sales declined in retail volume terms. Consumer preferences shifted from lower priced standard towels to higher priced slim/thin/ultra-thin towels, with this underpinning value growth in 2024. Slim/thin/ultra-thin towels offer ad ... Read More
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Menstrual Care in Pakistan
Retail volume sales of menstrual care in Pakistan increased in 2024, driven by growing awareness of menstrual hygiene and wider product availability, particularly in urban areas. Meanwhile, retail current value sales rose fast, albeit supported by still high inflation. Towels remained the largest ca ... Read More
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Menstrual Care in Portugal
Menstrual care in Portugal remained relatively stable in terms of volume in 2024, while current value growth was driven by noticeable price increases in both private label and branded products. Despite the growth of private label, manufacturers still account for a significant share of menstrual care ... Read More
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Menstrual Care in Slovakia
Despite economic uncertainty and persistent inflationary pressures, menstrual care in Slovakia remained largely resilient, with value sales increasing in 2024. Women consumers increasingly prioritised comfort and quality, leading to a preference for higher-end products that minimise exposure to chem ... Read More
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Menstrual Care in Poland
Menstrual care in Poland continued to see strong retail volume and current value growth in 2024. Significant, but easing inflationary pressure on prices helped to sustain growth in demand, while still stimulating value sales. However, some consumers traded down in light of ongoing unit price rises, ... Read More
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Menstrual Care in Thailand
Thailand’s menstrual care market continued to register robust expansion in 2024, propelled by evolving consumer awareness, increased disposable incomes, and changing social norms. Within this context, value sales demonstrated steady improvement, with slim/thin/ultra-thin towels with wings capturing ... Read More
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Menstrual Care in Hungary
In 2024, retail current value sales of menstrual care products saw moderate growth in Hungary, driven by inflation and ongoing price hikes, although this was less pronounced than the previous year of the review period. Euromonitor International's Menstrual Care in Hungary report offers a comprehensi ... Read More
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Menstrual Care in Georgia
In 2024, moderate retail volume growth of menstrual care was driven by the active expansion of modern grocery retailers in Georgian regions, which allowed greater access to and a wider assortment of menstrual care across the country. Value sales, meanwhile, were boosted by the slight deprecation of ... Read More
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Menstrual Care in Guatemala
Menstrual care registered marginal current value growth in Guatemala in 2024, with volume sales falling. Though inflation has eased, consumers continued to be price sensitive after several years of price hikes. In addition, alternative forms of menstrual care are also slowly gaining traction and thi ... Read More
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Menstrual Care in Norway
Value sales of menstrual care increased in 2024, supported by continued but moderating price increases. These increases were a legacy effect of the COVID-19 pandemic, as manufacturers and retailers adjusted pricing to offset previous input cost hikes. Euromonitor International's Menstrual Care in No ... Read More
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Menstrual Care in Ireland
Menstrual care in Ireland registered steady volume and current value growth in 2024, thanks to a focus on sustainability and women's health. Organic and eco-friendly products are in demand, and female technology (femtech) is booming with smart period solutions like MAS Holdings’ period pain underwea ... Read More
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Menstrual Care in New Zealand
Retail value sales of menstrual care saw an increase in 2024, although value growth was slower compared to 2023, as inflationary pressures in New Zealand began to ease. Although unit price growth slowed, consumer budgets remained stretched and many shoppers sought ways to reduce their expenses. As o ... Read More
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Menstrual Care in Denmark
In 2024, retail value sales of menstrual care saw a slight decline, largely due to growing competition from alternative products such as leakproof menstrual underwear and menstrual cups. These alternatives have gained traction, appealing to consumers who are more environmentally conscious and seek l ... Read More
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Menstrual Care in Argentina
In 2024, retail value sales of menstrual care products saw a dramatic increase, while retail volume sales experienced a significant decline. This decline in volume was closely linked to a sharp reduction in consumers' disposable incomes, with the steep rise in inflation during Q1 2024 playing a pivo ... Read More
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Menstrual Care in Canada
Value sales of menstrual care increased in 2024, reflecting a continued recovery from peak inflation in 2022. While volume growth declined in 2023 due to Canadian consumers' heightened price sensitivity and efforts to extend the longevity of absorbent products, it rebounded slightly in 2024 as suppl ... Read More
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Menstrual Care in Azerbaijan
Menstrual care in Azerbaijan is experiencing moderate growth in both value and volume terms in 2024. Consumers have returned to their out-of-home lifestyles following the era of pandemic restrictions. As such, they are seeking menstrual care products more frequently. Pantyliners remains the largest ... Read More
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Menstrual Care in Greece
Retail value sales of menstrual care increased in 2024, driven by a growing interest in alternative products such as menstrual cups, period pants, and reusable pads. This trend was particularly pronounced among younger generations, with Gen Z and, to a lesser extent, millennials showing greater conc ... Read More
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Menstrual Care in Saudi Arabia
In 2024, the current value sales of menstrual care products in Saudi Arabia recorded a notable upswing, reflecting expansion and the broader variety of available offerings. Organic and eco-friendly options have entered the scene, attracting health-conscious consumers, while the introduction of innov ... Read More
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Menstrual Care in Costa Rica
Overall value sales of menstrual care decreased in 2024 due to the strong double-digit decline of pantyliners. Faced with a challenging economic environment, many women traded down and replaced pantyliners, which are deemed non-essential, with towels. Whilst pantyliners are typically used for ovulat ... Read More
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