Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Australia Menstrual Care
Menstrual Care in Australia Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual care products increas ... Read More
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India Menstrual Care
India Menstrual Care Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual care products continued to u ... Read More
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India Retail Adult Incontinence
India Retail Adult Incontinence In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns exposed a large pro ... Read More
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Menstrual Care in Brazil
Menstrual Care in Brazil In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the pandemic and global geopoli ... Read More
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Beauty and Personal Care in Azerbaijan
Beauty and Personal Care in Azerbaijan Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, part ... Read More
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Beauty and Personal Care in Sweden
Beauty and Personal Care in Sweden Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential, meaning they ar ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Menstrual Care in Mexico
Menstrual Care in Mexico Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and supermarkets. Brands dep ... Read More
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Menstrual Care in Japan
Menstrual Care in Japan Volume sales of menstrual care products fell faster than the decline in the female population aged 12-54 in Japan in 2023, according to Euromonitor’s Consumers data. One reason was price increases. Inflation was seen globally after the pandemic, especially due to the war in U ... Read More
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Menstrual Care in Switzerland
Menstrual Care in Switzerland Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since 2022, there has been ... Read More
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Retail Adult Incontinence in Switzerland
Retail Adult Incontinence in Switzerland The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the increasingly active ... Read More
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Menstrual Care in Austria
Menstrual Care in Austria Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of living crisis also had ... Read More
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Menstrual Care in Nigeria
Menstrual Care in Nigeria Menstrual care recorded deep declines in volume sales in 2023 in Nigeria, with consumer demand falling due to inflationary conditions and reduced purchasing power. Although menstrual care products are usually regarded as essential, many local consumers are unable to afford ... Read More
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Menstrual Care in Germany
Menstrual Care in Germany In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has been growing steadily am ... Read More
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Menstrual Care in South Africa
Menstrual Care in South Africa Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising costs ensuring that ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
Rx/Reimbursement Adult Incontinence in the United Kingdom Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2023. The category has been in decline for many years in the local market, with consumers shifting towards retail adult incontinence as the availability and ... Read More
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Menstrual Care in the United Kingdom
Menstrual Care in the United Kingdom Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation remained ele ... Read More
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Menstrual Care in Uzbekistan
Menstrual Care in Uzbekistan Menstrual care continued on a developing trend in Uzbekistan in 2023, driven by population growth in women of child-bearing age, along with an observable expansion of consumer education levels into regions where awareness and availability of female sanitary products have ... Read More
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Menstrual Care in Ukraine
Menstrual Care in Ukraine In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the result of rising prices, ... Read More
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Menstrual Care in Vietnam
Menstrual Care in Vietnam Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to other Southeast Asian mar ... Read More
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Menstrual Care in Tunisia
Menstrual Care in Tunisia Menstrual care in Tunisia registered both moderate constant value and volume growth in 2023, despite continuing inflation and a challenging economy. Continuing population growth supported increased volume sales, as did frequent discounting from the major brands such as Lila ... Read More
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Menstrual Care in Uruguay
Menstrual Care in Uruguay Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at a much cheaper price in ... Read More
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Menstrual Care in Slovenia
Menstrual Care in Slovenia In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as the conflict in Ukraine ... Read More
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Menstrual Care in Saudi Arabia
Menstrual Care in Saudi Arabia Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products. There is sparse aw ... Read More