Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
-
Kazakhstan Mass Beauty and Personal Care
Kazakhstan Mass Beauty and Personal Care Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant market sh ... Read More
-
Latvia Depilatories
Latvia Depilatories The return of normal lifestyles in Latvia following the COVID-19 pandemic restored growth in depilatories bringing about a solid recovery in volume sales in 2021 and 2022. Depilatories is a mature category with limited growth opportunities due to the declining population in Latvi ... Read More
-
Lithuania Oral Care
Lithuania Oral Care In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in several product areas, with dental ... Read More
-
Kazakhstan Deodorants
Kazakhstan Deodorants Deodorants in Kazakhstan witnessed steady growth in volume terms in 2023. This can be attributed to active promotion by manufacturers and an expanding consumer base. The influx of immigrants into the country has contributed to this rise. Despite significant inflation leading to ... Read More
-
Kazakhstan Bath and Shower
Kazakhstan Bath and Shower Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more effective clean. Second, ... Read More
-
Kazakhstan Men's Grooming
Kazakhstan Men's Grooming Following the slump caused by pandemic restrictions, men's grooming in Kazakhstan has witnessed a strong comeback in 2023. The return to social and professional life has fuelled a renewed interest in personal appearance. Men are increasingly incorporating hair, face, and bo ... Read More
-
Latvia Hair Care
Latvia Hair Care Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023 was the first year that all pandem ... Read More
-
Lithuania Baby and Child-Specific Products
Lithuania Baby and Child-Specific Products Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to expendit ... Read More
-
Ecuador Premium Beauty and Personal Care
Ecuador Premium Beauty and Personal Care Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the incorpor ... Read More
-
Denmark Premium Beauty and Personal Care
Denmark Premium Beauty and Personal Care Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth seen in ... Read More
-
Serbia Deodorants
Serbia Deodorants Deodorants in Serbia witnessed a notable surge in prices in 2023, yet this did not deter volume sales. Instead, consumers opted for alternative formats of deodorants designed for extended use, transitioning from sprays to roll-ons, creams, or sticks. Despite the pronounced price gr ... Read More
-
Denmark Oral Care
Denmark Oral Care Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and price sensitivity shaped spending ... Read More
-
Denmark Men's Grooming
Denmark Men's Grooming Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered slightly. Since the COVID-19 ... Read More
-
Denmark Deodorants
Denmark Deodorants In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price increases with retail volume sal ... Read More
-
Malaysia Deodorants
Malaysia Deodorants Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been repositioning their products as body s ... Read More
-
Spotlight on Asia Health and Beauty Consumers
Spotlight on Asia Health and Beauty Consumers In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty con ... Read More
-
Away-From-Home Tissue and Hygiene in Brazil
Away-From-Home Tissue and Hygiene in Brazil Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and consum ... Read More
-
Colour Cosmetics in Ukraine
Colour Cosmetics in Ukraine Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances within the country saw man ... Read More
-
Baby and Child-Specific Products in Ukraine
Baby and Child-Specific Products in Ukraine In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a declining bi ... Read More
-
Oral Care in Ukraine
Oral Care in Ukraine During recent years, people have typically been taking more care of their dental health, which has been having a positive impact on sales of oral care as well as the development of the category. Toothpaste and manual toothbrushes generate the bulk of oral care sales in Ukraine. ... Read More
-
Men's Grooming in Ukraine
Men's Grooming in Ukraine Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these products for their male partn ... Read More
-
Sun Care in Ukraine
Sun Care in Ukraine In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure activities, reflecting the re ... Read More
-
Rx/Reimbursement Adult Incontinence in Brazil
Rx/Reimbursement Adult Incontinence in Brazil Rx/reimbursement adult incontinence continued to experience steady volume and current value growth in Brazil in 2023, despite economic challenges. However, the category faced significant hurdles, particularly in health units, where a shortage of products ... Read More
-
Tissue and Hygiene in Brazil
Tissue and Hygiene in Brazil In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that ... Read More
-
Beauty and Personal Care in Ukraine
Beauty and Personal Care in Ukraine In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive trend, beauty and ... Read More
Research Assistance
