Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Latvia Skin Care
Latvia Skin Care In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the growth in 2023 was far behind the gr ... Read More
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Lithuania Bath and Shower
Lithuania Bath and Shower In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth. Euromonitor International's Bath and Shower in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Denmark Baby and Child-Specific Products
Denmark Baby and Child-Specific Products Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the pandemic. Whil ... Read More
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Costa Rica Mass Beauty and Personal Care
Costa Rica Mass Beauty and Personal Care Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the benefits t ... Read More
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Costa Rica Oral Care
Costa Rica Oral Care Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of niche-oriented brands from smaller ... Read More
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Costa Rica Hair Care
Costa Rica Hair Care Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit from rising demand for more in ... Read More
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Costa Rica Fragrances
Costa Rica Fragrances The premium segment continued to outperform its mass counterpart in volume and current value growth terms in fragrances in Costa Rica in 2023. While this was mainly because sales in the former were increasing from a much lower base, premium brands were also the chief beneficiar ... Read More
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Malaysia Bath and Shower
Malaysia Bath and Shower Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more cost-efficient than hand s ... Read More
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Malaysia Sun Care
Malaysia Sun Care Sun care turned in a positive performance in Malaysia in 2023, with strong sales seen in volume and current value terms, driving mainly by growth in sun protection which was boosted by the boom in inbound tourism. Mass sun protection products from brands like L’Oréal UV, Bioré UV, ... Read More
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Costa Rica Sun Care
Costa Rica Sun Care Sun care in Costa Rica showed an improved performance in volume growth terms in 2023. This was partly due to a steep drop in inflation, which caused current value growth to slow significantly from 2022 but bolstered purchasing power among consumers. The main driver of volume sale ... Read More
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Ecuador Oral Care
Ecuador Oral Care 2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the adverse and complicated economic ... Read More
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Estonia Fragrances
Estonia Fragrances In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording the deepest retail volume decline. ... Read More
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Estonia Oral Care
Estonia Oral Care Oral care in 2023 showcased strong growth in Estonia, with double-digit retail value growth and positive, double-digit retail volume growth in areas including denture care, power toothbrushes and electric toothbrushes. Growing consumer education and rising beauty standards, plus on ... Read More
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Estonia Baby and Child-Specific Products
Estonia Baby and Child-Specific Products In 2023, baby and child-specific products recorded double-digit retail value growth. However, much of this was driven by inflation. Price hikes continued to add pressure to consumption patterns, with retail volume growth struggling in areas including nappy (d ... Read More
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Estonia Depilatories
Estonia Depilatories In 2023, depilatories in Estonia recorded positive retail value growth, with retail volume sales rising in hair removers/bleaches and women’s razors and blades. This was an improvement compared to the review period, with the warm weather in 2023 driving higher sales, with a sign ... Read More
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Estonia Beauty and Personal Care
Estonia Beauty and Personal Care In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care, colour cosmetics, an ... Read More
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Malaysia Premium Beauty and Personal Care
Malaysia Premium Beauty and Personal Care Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks in large ... Read More
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Egypt Bath and Shower
Egypt Bath and Shower Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower category saw prices increase by ... Read More
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Egypt Hair Care
Egypt Hair Care Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons, including the global rise in the cos ... Read More
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Georgia Premium Beauty and Personal Care
Georgia Premium Beauty and Personal Care With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being said, mass ... Read More
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Georgia Sun Care
Georgia Sun Care Sun care in Georgia was the star performer among beauty and personal care products in 2023, registering the highest value and volume growth. Summers are getting hotter and consumers are also increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, ... Read More
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Georgia Skin Care
Georgia Skin Care Skin care in Georgia registered positive value and volume growth in 2023, as inflation fell significantly. In addition, the continued expansion of modern retailing and in particular beauty specialists such as Clean House and pharmacies also expanded the range of brands and products ... Read More
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Kazakhstan Skin Care
Kazakhstan Skin Care While skin care in Kazakhstan saw moderate sales volume growth in 2023, its full potential was hampered by supply chain disruptions and raw material shortages. These challenges forced some consumers to switch from premium to more affordable brands, highlighting the price sensiti ... Read More
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Kazakhstan Baby and Child-Specific Products
Kazakhstan Baby and Child-Specific Products Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness among ... Read More
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Latvia Men's Grooming
Latvia Men's Grooming The year 2023 was a strong year for men’s grooming in Latvia and the Baltic region overall. Men have fully returned to socialising with daily regimes resumed outside the home. Consequently, frequent grooming has once again become a daily habit among Latvian men driving sales of ... Read More
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