Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Ecuador Mass Beauty and Personal Care
Ecuador Mass Beauty and Personal Care Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by direct selling c ... Read More
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Egypt Colour Cosmetics
Egypt Colour Cosmetics Colour cosmetics saw current value growth in Egypt in 2023. However, volume sales were negatively impacted by the huge leap in prices seen during the year, which occurred in several steps. Prices increased by more than 40% in 2023 following considerable price increases in 2022 ... Read More
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Denmark Colour Cosmetics
Denmark Colour Cosmetics Colour cosmetics in Denmark registered moderate retail volume and current value growth in 2023. Consumer demand rebounded strongly despite the economic downturn, rising energy costs and higher interest rates, which put pressure on discretionary income. Danes have been keen t ... Read More
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Denmark Sun Care
Denmark Sun Care In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken. With more time spent exposed to the ... Read More
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Serbia Fragrances
Serbia Fragrances Fragrances in Serbia in 2023 showcased stable performance but encountered notable challenges. A significant development was observed with drugstore chains like Dm introducing low-cost fragrances within their product offerings. Similarly, the drugstore chain Lilly commenced direct i ... Read More
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Serbia Oral Care
Serbia Oral Care In 2023, oral care in Serbia continued to experience consistent volume growth, building upon the momentum seen in previous years. While the volume sales growth mirrored that of the previous year, the notable increase in value sales was primarily attributed to rising input costs. Fac ... Read More
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Malaysia Depilatories
Malaysia Depilatories Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant lead in women’s razors and blad ... Read More
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Egypt Depilatories
Egypt Depilatories Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced modern lifestyles. Perceptions ... Read More
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Egypt Men's Grooming
Egypt Men's Grooming Men’s grooming saw strong current value growth in Egypt in 2023, while volume sales fell slightly during the year. Growth was driven primarily by the fact that the prices of men's grooming products significantly increased. Reasons for these price rises included a big increase in ... Read More
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Egypt Sun Care
Egypt Sun Care Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a significant increase in value sales of ... Read More
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Georgia Bath and Shower
Georgia Bath and Shower Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar soap continue to account fo ... Read More
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Latvia Bath and Shower
Latvia Bath and Shower 2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing decline in volume sales is ... Read More
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Latvia Fragrances
Latvia Fragrances Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in Latvia compared to the Baltic r ... Read More
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Georgia Mass Beauty and Personal Care
Georgia Mass Beauty and Personal Care Mass beauty and personal care still accounted for significantly more value sales than premium in Georgia in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually innovating and are ... Read More
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Georgia Fragrances
Georgia Fragrances It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted for small sizes. Women’s fragr ... Read More
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Kazakhstan Colour Cosmetics
Kazakhstan Colour Cosmetics With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice. This resurgence is accom ... Read More
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Kazakhstan Sun Care
Kazakhstan Sun Care In 2023, sun care recorded another year of solid growth in volume and current value terms. Baby and child-specific sun care was a key area of growth reflecting the positive birth rates in 2020 and parent’s increasing attention to the quality of sun care products used on their chi ... Read More
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Denmark Depilatories
Denmark Depilatories Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and enjoy activities outside the ... Read More
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Serbia Bath and Shower
Serbia Bath and Shower Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of alternative brands. Given the re ... Read More
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Serbia Skin Care
Serbia Skin Care Skin care in Serbia continued to experience both volume and value growth in 2023, attributed to the introduction of new products, increasing consumer awareness, and the influence of social media. Leading players consistently innovate and enhance their product offerings, with serums ... Read More
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Malaysia Men's Grooming
Malaysia Men's Grooming Men’s grooming in Malaysia registered strong growth in current value terms in 2023, with volume sales also on the up. This was driven in large part the greater attention men are paying to their appearance and overall wellbeing, particularly in the case of millennials and Gen ... Read More
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Costa Rica Skin Care
Costa Rica Skin Care Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like La Roche-Posay, Vichy and Uria ... Read More
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Denmark Hair Care
Denmark Hair Care Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more affordable solutions. However, ... Read More
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Serbia Premium Beauty and Personal Care
Serbia Premium Beauty and Personal Care Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted by key ma ... Read More
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Estonia Deodorants
Estonia Deodorants In 2023, deodorants in Estonia saw positive retail value, with growing awareness and a strong advertising campaign in men's deodorants adding momentum to sales. Sales of deodorants also benefited from consumers returning to their social and professional lives and participating in ... Read More
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