Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Serbia Mass Beauty and Personal Care
Serbia Mass Beauty and Personal Care The surge in mass beauty and personal care sales in Serbia during 2023 was primarily fuelled by a robust escalation in prices. This inflationary trend, coupled with heightened price sensitivity among consumers, prompted a notable transition across categories. Not ... Read More
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Costa Rica Colour Cosmetics
Costa Rica Colour Cosmetics Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as consumers returned to the off ... Read More
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Costa Rica Deodorants
Costa Rica Deodorants Products with more innovative and distinctive functional claims continued to win over new consumers in deodorants in Costa Rica in 2023. One of the most notable examples was Speed Stick Carbon Absorb, which is made with activated charcoal and positioned as having superior antip ... Read More
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Denmark Bath and Shower
Denmark Bath and Shower Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in 2023, reflecting consumer ... Read More
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Serbia Depilatories
Serbia Depilatories Depilatories in Serbia experienced slight volume growth in 2023, propelled by the prevalence of active lifestyles among women. As women ventured out more frequently, there was a corresponding uptick in demand for hair removal products. However, this potential growth in volume was ... Read More
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Serbia Hair Care
Serbia Hair Care In 2023, hair care in Serbia witnessed growth predominantly driven by ancillary products such as hair masks, serums, and oils. Serbians are increasingly prioritising hair health and aesthetics, embracing styling techniques to achieve desired looks. Notably, a growing trend towards e ... Read More
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Malaysia Colour Cosmetics
Malaysia Colour Cosmetics Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has prompted a wave of new standa ... Read More
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Costa Rica Depilatories
Costa Rica Depilatories Depilatories in Costa Rica showed a markedly improved performance in volume terms in 2023, with overall sales increasing at a double-digit rate following marginal growth in 2022. This was partly explained by the strong recovery in consumer confidence and purchasing power that ... Read More
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Egypt Baby and Child-Specific Products
Egypt Baby and Child-Specific Products Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their spending. Growt ... Read More
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Estonia Premium Beauty and Personal Care
Estonia Premium Beauty and Personal Care In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium skin care ... Read More
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Georgia Colour Cosmetics
Georgia Colour Cosmetics Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly and with the mass segmen ... Read More
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Latvia Mass Beauty and Personal Care
Latvia Mass Beauty and Personal Care Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial challenges presented ... Read More
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Lithuania Premium Beauty and Personal Care
Lithuania Premium Beauty and Personal Care In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to affordab ... Read More
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Lithuania Mass Beauty and Personal Care
Lithuania Mass Beauty and Personal Care In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded, particularly i ... Read More
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Lithuania Men's Grooming
Lithuania Men's Grooming In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with a return to socialising a ... Read More
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Lithuania Deodorants
Lithuania Deodorants In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent. While deodorant roll-ons and sprays remained popu ... Read More
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Egypt Deodorants
Egypt Deodorants Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by more than 40% in 2023 due to the dev ... Read More
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Egypt Fragrances
Egypt Fragrances Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are imported and the devaluation of th ... Read More
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Egypt Oral Care
Egypt Oral Care Oral care witnessed a decline in volumes and a considerable increase in value sales in Egypt in 2023, due to the significant increase in its prices. Prices rose for several reasons, including currency fluctuations, with the Egyptian pound weakening, which increased the cost of import ... Read More
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Georgia Deodorants
Georgia Deodorants While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume sales increase. Consumers perceiv ... Read More
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Georgia Baby and Child-Specific Products
Georgia Baby and Child-Specific Products Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong performer was su ... Read More
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Kazakhstan Premium Beauty and Personal Care
Kazakhstan Premium Beauty and Personal Care Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments and a gr ... Read More
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Kazakhstan Depilatories
Kazakhstan Depilatories While depilatories in Kazakhstan continued to show value growth in 2023, it was at a more moderate pace compared to 2022, when significant price increases due to supply chain disruptions were observed. This stabilisation reflects a recalibration of the market. Euromonitor Int ... Read More
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Latvia Baby and Child-Specific Products
Latvia Baby and Child-Specific Products In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided some respite ... Read More
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Latvia Sun Care
Latvia Sun Care Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care remained strong. With society fully ... Read More
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