Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Mexico Deodorants
Deodorants in Mexico Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has been adapting its marketing str ... Read More
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Cameroon Mass Beauty and Personal Care
Mass Beauty and Personal Care in Cameroon Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritisi ... Read More
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Cameroon Colour Cosmetics
Colour Cosmetics in Cameroon Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the escalating influence ... Read More
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Switzerland Eyewear
Eyewear in Switzerland Eyewear recorded positive current value growth in Switzerland over 2024, with price increases responsible for much of this increase. Retail volume sales declined marginally as many consumers remained careful with expenditure and continued to prioritise more essential goods. Ne ... Read More
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Unlocking Sustainability Opportunities in Health and Beauty
Unlocking Sustainability Opportunities in Health and Beauty This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity ... Read More
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Switzerland Spectacles
Spectacles in Switzerland The ageing population in Switzerland continues to support strong demand for spectacles in 2024, with an increasing number of consumers requiring corrective eyewear from a much younger age. More frequent screen usage is also expanding the potential consumer base. More childr ... Read More
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Switzerland Sunglasses
Sunglasses in Switzerland Sunglasses sales remain highly dependent on weather in Switzerland. In 2024, this trend became even more pronounced as consumers sought to limit their expenditure to essentials, due to financial insecurity and price increases etc.). Sunglasses are more of a necessity in the ... Read More
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Megatrends: Convenience – Impact on Consumer Goods and Services Categories
Megatrends: Convenience – Impact on Consumer Goods and Services Categories As the impacts of technology advance and some consumer habits that started in 2020-2021 solidify, new industries feel the impact of greater demand for Convenience. In this briefing, we will analyse how this megatrend has shap ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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Asia Pacific Beauty and Personal Care
Beauty and Personal Care in Asia Pacific After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in rising co ... Read More
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Latin America Beauty and Personal Care
Beauty and Personal Care in Latin America In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium products suffe ... Read More
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Western Europe Beauty and Personal Care
Beauty and Personal Care in Western Europe Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value t ... Read More
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Brazil Sunglasses
Sunglasses in Brazil Sunglasses in Brazil experienced steady growth in 2023, and this is set to continue in 2024, in a marked improvement from the struggles faced during the pandemic years. While growth has not been as aggressive as in other categories, and sales have not yet returned to the pre-pan ... Read More
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Brazil Contact Lenses and Solutions
Contact Lenses and Solutions in Brazil Contact lenses and solutions in Brazil experienced exceptional growth in 2023, registering a double-digit increase in current value terms, with continued positive, although slower growth expected in 2024. This category has significantly propelled growth in over ... Read More
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Brazil Spectacles
Spectacles in Brazil 2023 and into 2024 has been a challenging period for spectacles in Brazil. Despite achieving growth slightly above inflation, the category has faced significant hurdles that have required resilience and multiple sales strategies to navigate. Global economic uncertainties and flu ... Read More
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Brazil Eyewear
Eyewear in Brazil Eyewear in Brazil has navigated a complex socioeconomic landscape in 2023 and 2024, marked by both local and global challenges. Post-pandemic recovery saw Brazil grappling with high inflation rates up until 2022, which significantly eroded consumers’ purchasing power. Although 2023 ... Read More
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Competitor Strategies in Eyewear
Competitor Strategies in Eyewear Despite economic pressures, eyewear players continue show resilience in 2024. Strategies include integration of technology, investment in educational content and portfolio adjustments to include low-cost brands that speak consumers on a budget. In luxury, an explorat ... Read More
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Top Trends Shaping the Beauty and Personal Care Industry
Top Trends Shaping the Beauty and Personal Care Industry Premiumisation and affordability, ingredient-led beauty, blurring wellness and transforming women’s health are set to be key beauty and personal care trends in 2024. This briefing explores consumer drivers, case studies, implications for beaut ... Read More
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Germany Sunglasses
Sunglasses in Germany Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value growth rates, following the lift ... Read More
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Germany Contact Lenses and Solutions
Contact Lenses and Solutions in Germany Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due to the cons ... Read More
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Germany Spectacles
Spectacles in Germany Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that price increases, although h ... Read More
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Germany Eyewear
Eyewear in Germany Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation, while inflation is also driving ... Read More
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Italy Spectacles
Spectacles in Italy Sales of spectacles are set to see continued current value growth in Italy in 2024, with growth being supported by the recovery in Italians’ purchasing power. Indeed, the spectacles category is expected to see volume sales grow faster than in the previous year on the back of high ... Read More
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Italy Sunglasses
Sunglasses in Italy Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by limited to flat growth in value and ... Read More
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Italy Contact Lenses and Solutions
Contact Lenses and Solutions in Italy Contact lenses is set to see mid-single digit growth in current value terms in Italy in 2024, continuing the trend from the previous year, with the category being the most dynamic within eyewear. Growth in the category will be supported by Italians returning to ... Read More