Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Mass Beauty and Personal Care in Ukraine
Mass Beauty and Personal Care in Ukraine In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to the mark ... Read More
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Bath and Shower in Ukraine
Bath and Shower in Ukraine While there was certainly a strong element of recovery from the decline seen a year earlier, the 2023 growth in the bath and shower category in current value terms was also a result of rising unit prices in this year. However, the performance also benefited from companies, ... Read More
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Deodorants in Ukraine
Deodorants in Ukraine In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing interest of women in partic ... Read More
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Hair Care in Ukraine
Hair Care in Ukraine Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products. This strategic move is often ... Read More
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Fragrances in Ukraine
Fragrances in Ukraine In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine as much as it can when a co ... Read More
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Nappies/Diapers/Pants in Brazil
Nappies/Diapers/Pants in Brazil Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours. The latest census ... Read More
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Wipes in Brazil
Wipes in Brazil Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a heightened sense of awareness regarding ... Read More
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Menstrual Care in Brazil
Menstrual Care in Brazil In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the pandemic and global geopoli ... Read More
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Premium Beauty and Personal Care in Ukraine
Premium Beauty and Personal Care in Ukraine During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were exhibiting a ... Read More
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Retail Adult Incontinence in Brazil
Retail Adult Incontinence in Brazil Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst others, reporte ... Read More
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Depilatories in Ukraine
Depilatories in Ukraine In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and effective solution for hair r ... Read More
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Skin Care in Ukraine
Skin Care in Ukraine The development of the skin care category in Ukraine continues to be driven by the active innovation being seen from manufacturers of these products. For example, in 2023, Weleda revamped its skin care line. This update was characterised by a new formula that includes peptides f ... Read More
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Beauty and Personal Care in Chile
Beauty and Personal Care in Chile During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their spending, as their ... Read More
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Beauty and Personal Care in Israel
Beauty and Personal Care in Israel The beauty and personal care market remained relatively stable in Israel in 2023. While there were no dramatic upheavals, the market felt the impact of the rising cost of living, with a stronger shift towards mass products in most categories. In addition, larger si ... Read More
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Deodorants in Turkey
Deodorants in Turkey Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in Turkey. This trend mirrors the stro ... Read More
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Hair Care in Turkey
Hair Care in Turkey Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to ""trade down"" to more affordable options, prioritising essential hair care products an ... Read More
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Baby and Child-Specific Products in Guatemala
Baby and Child-Specific Products in Guatemala In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local brands ... Read More
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Deodorants in Guatemala
Deodorants in Guatemala Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consume ... Read More
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Fragrances in Guatemala
Fragrances in Guatemala Volume and current value sales slowed for fragrances in Guatemala in 2023. Fragrances saw a dramatic drop in demand at the start of the pandemic in 2020 but begin to rise again in 2021. However, the high inflation of 2022 and 2023, with retail price hikes resulting from risin ... Read More
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Deodorants in Chile
Deodorants in Chile Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most other personal care categorie ... Read More
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Depilatories in Guatemala
Depilatories in Guatemala 2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the resumption of in-person wo ... Read More
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Mass Beauty and Personal Care in Chile
Mass Beauty and Personal Care in Chile During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their purchases, ... Read More
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Colour Cosmetics in Chile
Colour Cosmetics in Chile After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom in new product launches, ... Read More
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Bath and Shower in Taiwan
Bath and Shower in Taiwan In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use, many consumers are more ... Read More
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Colour Cosmetics in Taiwan
Colour Cosmetics in Taiwan In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick rising in popularity, ... Read More
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