Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Tunisia Baby and Child-Specific Products
Baby and Child-Specific Products in Tunisia In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as Calino and ... Read More
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Morocco Bath and Shower
Bath and Shower in Morocco Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in evidence prior to the ons ... Read More
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Tunisia Skin Care
Skin Care in Tunisia In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media platforms as a pivotal strategy f ... Read More
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Tunisia Sun Care
Sun Care in Tunisia In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest trend in sun care. Examples i ... Read More
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Tunisia Depilatories
Depilatories in Tunisia In 2023, the brand Bic Twin Lady strategically expanded its availability into traditional retailers, marking a significant move to fortify its market presence in depilatories in Tunisia. Historically, traditional grocery retailers primarily stocked brands like Gillette Blue I ... Read More
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Morocco Depilatories
Depilatories in Morocco Depilatories saw double-digit current value growth in Morocco in 2023. Declining disposable incomes in a challenging economic environment prompted many women to lower their expenditure on depilatories, by either trading down to products with basic functions, changing razors a ... Read More
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Morocco Oral Care
Oral Care in Morocco Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumpt ... Read More
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Morocco Hair Care
Hair Care in Morocco Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels of maturity in the category is ... Read More
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Romania Sunglasses
Sunglasses in Romania With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part because rising health awareness i ... Read More
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Romania Spectacles
Spectacles in Romania Spectacles in Romania is set to see total volume sales contract for a third consecutive year in 2024, with the rate of decline expected to be slightly steeper than in 2023. Overall demand continues to be depressed by high inflation, in that rising prices and the erosion of purc ... Read More
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South Korea Contact Lenses and Solutions
Contact Lenses and Solutions in South Korea Contact lenses in South Korea is set to maintain solid but slower current value growth in 2024. Multifocal lenses are gaining significant popularity in the country, largely driven by the ageing population. As the demographic shift towards an older populati ... Read More
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South Korea Spectacles
Spectacles in South Korea Spectacles in South Korea saw only slow current value growth in 2023, and this trend is anticipated to continue into 2024, with the expectation of a further slowdown in year-on-year growth. However, within spectacles, the three categories – readymade reading glasses, specta ... Read More
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Tunisia Bath and Shower
Bath and Shower in Tunisia In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among upper-income consumers. This shi ... Read More
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Tunisia Fragrances
Fragrances in Tunisia Fragrances in Tunisia experienced a decline in demand for both men's and women's products in 2023, influenced by several factors. A notable increase in prices, driven by inflation and economic crises, coupled with a decrease in Tunisian purchasing power, deterred consumers from ... Read More
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Tunisia Oral Care
Oral Care in Tunisia In 2023, a growing trend emerged in oral care in Tunisia focused on achieving whiter teeth. Local consumers pursued various avenues to attain this goal, including professional treatments at dental clinics or adherence to daily oral care regimens. Many new product introductions t ... Read More
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Morocco Baby and Child-Specific Products
Baby and Child-Specific Products in Morocco Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline a ... Read More
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Morocco Deodorants
Deodorants in Morocco Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and use throughout the day to f ... Read More
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Morocco Fragrances
Fragrances in Morocco Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers shifted to mass fragrances. Mass w ... Read More
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Tunisia Colour Cosmetics
Colour Cosmetics in Tunisia In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown compared to previous ... Read More
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Tunisia Premium Beauty and Personal Care
Premium Beauty and Personal Care in Tunisia In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly since most ... Read More
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Tunisia Men's Grooming
Men's Grooming in Tunisia Disposable razors, particularly Bic Sensitive 1 and Gillette Blue II, dominated the men’s grooming landscape in 2023, representing the majority of razor products available in traditional grocery retailers and corner shops across Tunisia. These brands established a widesprea ... Read More
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Tunisia Mass Beauty and Personal Care
Mass Beauty and Personal Care in Tunisia In 2023, Tunisian brands sustained their investment in mass beauty and personal care, leading to significant advancements. The market saw an increase in product diversity, with brands such as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. Ther ... Read More
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Morocco Mass Beauty and Personal Care
Mass Beauty and Personal Care in Morocco Mass beauty and personal care saw double-digit current value growth in Morocco in 2023. Mass skin care saw particularly rapid growth, due mainly to the growing popularity of masstige brands. The gloomy economic environment has affected sales of premium brands ... Read More
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Tunisia Deodorants
Deodorants in Tunisia Deodorants, as a product area, experienced a volume decrease in Tunisia in 2023, primarily attributed to a significant price increase for these products. This substantial rise in prices directly impacts the demand for deodorants, leading to a downturn in sales volume within the ... Read More
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Tunisia Hair Care
Hair Care in Tunisia In 2023, retail value sales of hair care recorded double-digit growth. This was largely due to inflationary pressures, however, as volume growth was more muted. Salon professional hair care was the best performing category. On the contrary, the demand for colourants experienced ... Read More
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