Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Kenya Fragrances
Kenya Fragrances Fragrances in Kenya recorded steady, though low, volume growth in 2023, with sales supported by heightened consumer awareness of grooming, as well as by increased incomes. However, inflation has led local consumers to shift from premium to budget-friendly mass fragrances that still ... Read More
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Kenya Bath and Shower
Kenya Bath and Shower Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for nat ... Read More
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Uzbekistan Bath and Shower
Uzbekistan Bath and Shower Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth both in value and volum ... Read More
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Uzbekistan Sun Care
Uzbekistan Sun Care Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate, expanding population, and mig ... Read More
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Kenya Depilatories
Kenya Depilatories Depilatories in Kenya saw consumers shift away from traditional razors in 2023, with volume sales in women’s razors and blades continuing to decline. Concerns about cuts and injuries associated with mechanical hair removal methods have prompted a growing preference for safer alter ... Read More
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Uzbekistan Baby and Child-Specific Products
Uzbekistan Baby and Child-Specific Products In 2023, baby and child-specific products in Uzbekistan experienced a notable surge in volume sales, predominantly fuelled by essential products such as baby wipes and dermatitis solutions for diapers. This upswing is particularly pronounced in urban areas ... Read More
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US Oral Care
US Oral Care In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care products, and seek economical channels, such ... Read More
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Australia Hair Care
Australia Hair Care Hair care in Australia experienced steady growth, driven by the ongoing skinification trend. The latter continued to influence category development, with an increasing number of hair care products incorporating premium skin care ingredients to enhance their appeal. Particularly n ... Read More
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US Deodorants
US Deodorants Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within deodorants to post a slight value declin ... Read More
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Australia Fragrances
Australia Fragrances Fragrances in Australia experienced a notable upsurge in demand throughout 2023, building upon the recovery observed the previous year. This growth trend was largely driven by pent-up demand resulting from the pandemic, as social activities resumed. Consumer perfume usage has re ... Read More
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Australia Deodorants
Australia Deodorants Just as consumers are tailoring their choice of fragrance to suit various occasions, they are now applying a similar approach to selecting deodorants in Australia. Rather than relying on one deodorant exclusively, local consumers are building collections of different deodorants ... Read More
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US Hair Care
US Hair Care 2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their wallets, whilst partaking in premium inve ... Read More
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Oral Care in the US
Oral Care in the US In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care products, and seek economical channel ... Read More
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Australia Premium Beauty and Personal Care
Australia Premium Beauty and Personal Care In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the preceding yea ... Read More
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Australia Baby and Child-Specific Products
Australia Baby and Child-Specific Products In 2023, baby and child-specific products in Australia experienced a further increase in value sales growth. Among these products, baby and child-specific sun care stood out with remarkable value growth. This surge can be attributed to Australian parents' h ... Read More
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Myanmar Beauty and Personal Care
Myanmar Beauty and Personal Care Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts, and personal sellin ... Read More
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US Men's Grooming
US Men's Grooming Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed improving volume performances, with s ... Read More
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Australia Beauty and Personal Care
Australia Beauty and Personal Care Despite facing significant cost-of-living pressures in 2023, beauty and personal care in Australia exhibited resilience amid economic challenges. This resilience was particularly evident in the premium segment, which recorded strong growth despite a previous slowdo ... Read More
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US Beauty and Personal Care
US Beauty and Personal Care In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing consumer preferences and tr ... Read More
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US Sun Care
US Sun Care Sun care maintained solid retail volume growth and dynamic current value growth in the US in 2023. Sun protection in particular has surged in popularity in recent times, emerging as a highly coveted category in the realm of beauty and personal care. A rise in consumer interest is being e ... Read More
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Australia Depilatories
Australia Depilatories Amid a cost-of-living crisis, consumer focus on value has heightened in Australia. There is growing demand for multifunctional products that offer both value and convenience. Recent product innovation in depilatories has focused on skin care technology, featuring ingredients a ... Read More
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Australia Colour Cosmetics
Australia Colour Cosmetics In 2023, colour cosmetics in Australia experienced notable volume and value growth as consumers returned to pre-pandemic lifestyles, resulting in a further normalisation of daily routines. Within this category, lip products emerged as a standout, witnessing significant mom ... Read More
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Australia Men's Grooming
Australia Men's Grooming Men’s grooming in Australia has experienced significant value growth in recent years, fuelled by increasing awareness of men’s wellbeing and a greater focus on personal grooming and appearance. This trend is partly influenced by societal shifts and changing attitudes towards ... Read More
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Australia Mass Beauty and Personal Care
Australia Mass Beauty and Personal Care Despite the persistent impact of cost-of-living pressures over 2023, beauty and personal care in Australia showed resilience. Local consumers did not necessarily reduce their purchases of beauty products but instead sought more affordable options. This resulte ... Read More
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Australia Bath and Shower
Australia Bath and Shower Bath and shower in Australia exhibited improved demand in 2023, following two consecutive years of retail volume declines. Product innovation played a significant role in driving category growth, as brands introduced new formulations and features to meet evolving consumer p ... Read More
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