Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Retail Adult Incontinence in France
Sales of retail adult incontinence in France recorded small but positive results in both volume and current value terms in 2024, marking a significant slowdown compared to the robust growth seen in 2023. Moderate/heavy adult incontinence was the largest subcategory in current value terms, while ligh ... Read More
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Away-From-Home Tissue and Hygiene in France
In 2024, away-from-home (AFH) tissue and hygiene in France continued to see positive volume growth for AFH adult incontinence, while other AFH tissue subcategories registered mixed performances. In current value terms, results were mostly negative, but AFH adult incontinence benefited from an ageing ... Read More
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Retail Tissue in Italy
In 2024, retail tissue in Italy continued to see growth in both value and volume sales, reflecting local consumers’ sustained appreciation of tissue products for their convenience and perceived environmental benefits. Paper products enjoy strong recognition for being supportive of natural ecosystems ... Read More
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Wipes in Italy
Wipes in Italy saw a slight decline in value terms in 2024, following years of growth caused by the pandemic and an increase in unit prices. After the pandemic, consumers remained focused on hygiene, although more moderately compared to peak years. At a difficult economic time when people struggled ... Read More
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Menstrual Care in Italy
Menstrual care in Italy declined in both value and volume terms in 2024, although the decrease in value was more moderate, thanks to inflation and higher unit prices. Standard towels experienced the sharpest drop and significantly influenced the overall category’s decline. Even though the performanc ... Read More
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Wipes in the Philippines
Wipes in the Philippines saw buoyant growth in current value terms in 2024. Growth was supported by improved economic conditions and an increase in consumer mobility as the country moved on from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic ... Read More
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Away-From-Home Tissue and Hygiene in Italy
In 2024, away-from-home (AFH) tissue and hygiene in Italy increased in value sales terms, although more moderately than in previous years. After the pandemic, the channel experienced rapid growth as people tried to resume social lives that had been curtailed by lockdowns. However, once inflation beg ... Read More
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Menstrual Care in Colombia
Retail value sales of menstrual care products declined in 2024, primarily due to price reductions observed in pantyliners and pads following the price spikes of 2022 and 2023. This decrease in prices stimulated volume sales, which displayed positive growth. Other contributing factors include the inc ... Read More
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Tissue and Hygiene in Bulgaria
Tissue and hygiene in Bulgaria witnessed moderate value growth in 2024 driven by the robust performance of volume sales. The essential nature of these products provides a steady level of demand. Furthermore, the hygiene culture in Bulgaria has strengthened since the COVID-19 pandemic, with consumers ... Read More
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Menstrual Care in the United Arab Emirates
Menstrual care in the United Arab Emirates demonstrated a mixed performance in 2024, influenced by inflationary pressures, shifting consumer preferences, and innovation within the category. Retail volume growth remained low but steady as rising prices influenced consumers’ purchasing power, whilst a ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
Nappies/diapers/pants in the United Arab Emirates displayed a positive performance in 2024, despite ongoing economic pressures, alongside shifting consumer behaviour and category-specific dynamics. Overall, retail volume sales of nappies/diapers/pants continued to rise during the year, while value s ... Read More
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Rx/Reimbursement Adult Incontinence in Germany
Value sales of rx/reimbursement adult incontinence in Germany continued to rise in 2024, mainly driven by ongoing high production costs and persistent inflation. On the other hand, retail volume sales continued to slowly decline. The demand for rx/reimbursement adult incontinence in Germany is prima ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Despite a second consecutive year of positive volume growth in 2024, overall demand for nappies/diapers/pants in Hong Kong remained lower than pre-pandemic levels. Between mid-2023 and mid-2024, Hong Kong’s population declined by 0.1%, continuing the downward trend observed in the local market. Whil ... Read More
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Away-From-Home Tissue and Hygiene in Germany
Value sales of away-from-home tissue in Germany grew in 2024, albeit more slowly compared to 2023. The previous year’s higher growth had followed two challenging years as a result of the pandemic. Germany only started fully reopening for business and tourism in the second half of 2022 – and by 2024, ... Read More
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Health and Beauty Specialists in Colombia
Beauty specialists maintained steady growth in 2024, despite the rising consumer price sensitivity in Colombia. Pricing strategies and discounted offers play a key role in supporting performance while specialist beauty stores registered the fastest growth. Medipiel is enjoying sustained growth due t ... Read More
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Health and Beauty Specialists in Poland
Health and beauty specialists continued to dominate the cosmetics retail landscape in Poland in 2024. Despite growing competition from discounters and online retailers, consumers still prefer the specialised expertise and product range offered by health and beauty specialists. To maintain their mark ... Read More
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Health and Beauty Specialists in Sweden
Health and beautiful specialists maintained positive value growth in Sweden in 2024. As the Swedish economy shows signs of improvement, with lower inflation, growing real wages, and improving consumer spending confidence, people are prioritising “feel good” spending. This can translate into spending ... Read More
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Health and Beauty Specialists in Italy
Pharmacies continued to perform well in Italy in 2024, achieving growth in both the number of outlets and in current value terms, backed by the expansion of leading pharmacy groups. Nonetheless, pharmacies experienced significant growth in the online channel, with e-commerce players gaining share fr ... Read More
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Health and Beauty Specialists in Romania
Overall, health and beauty registered healthy current value growth in Romania in 2024, with pharmacies continuing to be the biggest channel in terms of value sales. Pharmacies benefit from consumers' ongoing need for essential medicine and drugs, whether they are Rx or OTC. As such, this essential ... Read More
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Health and Beauty Specialists in Bulgaria
Health and beauty specialists in Bulgaria recorded higher growth in 2024 compared to the previous year, benefiting from improved macroeconomic conditions and rising consumer confidence. In 2023, high inflation and lower purchasing power had dampened discretionary spending, leading many consumers to ... Read More
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Health and Beauty Specialists in Brazil
Health and beauty specialists maintained growth in current value terms in Brazil in 2024. Pharmacies remained the leader in terms of value sales, and also saw the strongest value growth, as many of the products they carry are seen as essential, and spending on them takes priority when budgets are st ... Read More
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Health and Beauty Specialists in China
In 2024, current value sales and outlet numbers in beauty specialists in China grew slightly, with sales rising almost to the peak of sales seen in 2021. However, growth was only minimal due to the difficult macroeconomic environment, with ongoing inflation and cautious consumer spending, which slow ... Read More
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Health and Beauty Specialists in Argentina
Pharmacies experienced dynamic expansion in current value terms among health and beauty specialist retailers in Argentina in 2024. This growth was driven by a significant rise in medication prices since December 2023. During the first nine months of 2024, general inflation soared with triple-digit r ... Read More
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Health and Beauty Specialists in the US
It was a fluctuating year for beauty specialists in the US in 2024, as the channel saw low, nearly flat growth in current value terms. The lipstick effect, an economic theory that suggests consumers are more likely to buy small, affordable luxury goods during economic hardship, is holding strong. Se ... Read More
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Health and Beauty Specialists in France
Health and beauty specialists in France experienced a more modest increase in current value sales in 2024, following stronger growth in 2022 and 2023. The latter was driven by inflation-induced price hikes and sustained consumer interest in natural and health-oriented products. Post-pandemic, consum ... Read More
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