Category: Beverages
Beverages market research reports by Euromonitor International
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Hot Drinks in Côte d'Ivoire
Hot Drinks in Côte d'Ivoire During 2024, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy since the end of the pandemic. However, the market now faces a new set of challenges due to global inflation rates and fuel price h ... Read More
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RTD Tea in South Africa
RTD Tea in South Africa Albeit from a low base, off-trade volume sales of carbonate RTD tea and kombucha in South Africa continue to record solid growth in 2024, leading to further share gain and now the dominance of Happy Culture Kombucha in this space. The brand’s success is being supported by the ... Read More
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Concentrates in South Africa
Concentrates in South Africa In 2024, the affordability of concentrates in South Africa remains one of the key drivers of demand for the category. Despite shifts towards perceived healthier beverages, many South Africans continue to purchase concentrates based on cost-effect pricing. In addition, th ... Read More
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Energy Drinks in South Africa
Energy Drinks in South Africa Following several years of double-digit growth, off-trade volume sales of energy drinks in South Africa are slowing, but growth still remains above the average for soft drinks overall. Two factors are contributing to the slower growth for energy drinks compared to the p ... Read More
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Coffee in Tunisia
Coffee in Tunisia Instant standard coffee in Tunisia has experienced stagnation in demand during 2024, primarily due to significant price increases. Local coffee manufacturers have attributed this development to the rising global prices of coffee beans, particularly those imported from major supplie ... Read More
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Sports Drinks in India
Sports Drinks in India Sports drinks in India, which only has a presence off-trade, is expected to maintain double-digit growth rates in both volume and current value terms in 2024. Nevertheless, sales of sports drinks continue to lag many other soft drinks categories, such as juice, carbonates, and ... Read More
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Concentrates in India
Concentrates in India Concentrates in India is expected to maintain slow and stable growth in off-trade RTD volume terms and current value terms in 2024, while on-trade sales will remain negligible. However, growth rates are expected to remain lower than for all other soft drinks categories in this ... Read More
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Carbonates in South Africa
Carbonates in South Africa Demand for carbonates in South Africa continues to rise in 2024, but pack size remains a primary indicator of consumer preferences regarding value for money and bulk purchase discounts. During the year, inflation has slowed, but remains a challenge for consumers, especiall ... Read More
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Bottled Water in India
Bottled Water in India Bottled water in India is expected to maintain dynamic growth by all measures in 2024, with double-digit increases in sales both on-trade and off-trade, in both volume and current value terms. The ongoing growth in demand for bottled water in India can primarily be attributed ... Read More
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Juice in South Africa
Juice in South Africa The unit price of orange juice in South Africa has increased during the year due to supply constraints of raw orange juice. This has been caused by lower global orange production, driven by adverse weather conditions in major producers such as Brazil, as well as a reduction in ... Read More
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Bottled Water in South Africa
Bottled Water in South Africa Despite a fluctuating performance over the review period, demand for bottled water in South Africa remains above pre-pandemic levels in 2024. A major driving factor is declining tap water quality, caused by municipal water supply challenges, including inconsistent water ... Read More
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Tea in Tunisia
Tea in Tunisia In 2024, Tunisia has continued to face a significant shortage of green tea, mirroring the challenges encountered in other tea categories like loose black tea. The root cause of this issue lies in the monopoly of tea imports and distribution by the Office du Commerce de la Tunisie (OCT ... Read More
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Carbonates in India
Carbonates in India In 2024, carbonates in India is set to maintain growth in both the off-trade and on-trade channels, in both volume and current value terms. According to the latest National Family Health Survey (NFHS) conducted between 2019 and 2021, there has been a significant increase in acces ... Read More
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Soft Drinks in India
Soft Drinks in India Soft drinks in India is set to maintain double-digit volume and current value growth both off-trade and on-trade in 2024, with increases anticipated by all measures across all categories. Several factors have been contributing to this robust growth, including per capita consumpt ... Read More
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Other Hot Drinks in Tunisia
Other Hot Drinks in Tunisia In 2024, chocolate-based flavoured powder drinks have retained their position as the preferred choice among Tunisian consumers despite the rising prices of cocoa on the global market. This category continues to exhibit resilience, driven by the consistent demand for local ... Read More
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Juice in India
Juice in India Juice is expected to maintain solid off-trade and on-trade growth in both volume and current value terms in 2024, with increases for all categories. However, soaring temperatures have exacerbated the perishable nature of fruits and vegetables, driving up costs and fuelling inflation. ... Read More
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RTD Tea in India
RTD Tea in India Off-trade sales of RTD tea in India are set to continue to see volume and current value growth in 2024, with many consumers valuing the drink’s convenient, on-the-go nature. Nevertheless, RTD tea is set to continue to account for the lowest sales within soft drinks in the off-trade ... Read More
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Soft Drinks in South Africa
Soft Drinks in South Africa Two major trends remain the determinants of demand for soft drinks in South Africa in 2024, namely health and wellness, and macroeconomic challenges, including declining disposable incomes derived from rising living costs. To address the health and wellness trend, several ... Read More
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Sports Drinks in South Africa
Sports Drinks in South Africa Over the review period, despite several years of stagnation for sports drinks in South Africa, several new brands have entered the local market, thereby improving consumer choice. These have included international and local names, such as Prime Hydration, Isofit, and Kn ... Read More
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Energy Drinks in India
Energy Drinks in India Energy drinks in India is expected to maintain dynamic double-digit off-trade growth rates in both volume and current value terms in 2024; the category mainly has a presence off-trade. Energy drinks was historically perceived as a premium category in India, dominated by Red Bu ... Read More
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Hot Drinks in Tunisia
Hot Drinks in Tunisia In 2024, hot drinks in Tunisia is experiencing a slowdown characterised by stagnating sales volumes alongside notable value growth. This trend has largely been driven by significant price increases for staple products such as tea and coffee, which have placed considerable press ... Read More
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Bottled Water in Guatemala
Bottled Water in Guatemala Bottled water remains a priority for Guatemalans in 2024, especially in its purified still water format. Whilst retail volume growth was conservative in the year, this is attributable to its already high penetration rate as is regularly purchased by a considerable part of ... Read More
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Concentrates in Guatemala
Concentrates in Guatemala Whilst powdered concentrates are a desirable budget option, demand is impacted by their lack of convenience as they need to be prepared before consumption. Also, preparation requires bottled water, as the tap water in Guatemala is not suitable consumption, which involves an ... Read More
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Carbonates in Lithuania
Carbonates in Lithuania In 2024, off-trade volume sales of carbonates in Lithuania experienced low-level, single-digit growth. However, this performance can be regarded as relatively positive for the category, especially considering the broader challenges it faces. Competition from alternative categ ... Read More
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RTD Coffee in Guatemala
RTD Coffee in Guatemala RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2024. The appeal of RTD coffee continues to be hampered by the strong cultural preference for hot coffee, which is by far the most popular product type in the loc ... Read More
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