Category: Beverages
Beverages market research reports by Euromonitor International
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Soft Drinks in Romania
Soft Drinks in Romania Although inflation slowed in 2024, the purchasing power of Romanian consumers remained low due to the inflation-wage gap from 2023. This was reflected in a negative volume performance for soft drinks. Changes in taxation were a significant factor affecting the market, with the ... Read More
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Soft Drinks in Hong Kong, China
Soft Drinks in Hong Kong, China Soft drinks in Hong Kong is experiencing stable growth rates in 2024. However, Hong Kong's slow economic recovery means that value and volume sales for on-trade beverages have yet to return to pre-pandemic levels, primarily due to increased prices impacting both touri ... Read More
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Soft Drinks in Spain
Soft Drinks in Spain Following a difficult economic situation in 2023, which came following the challenging pandemic years, it was hoped that the operating environment would improve for soft drinks brands in Spain in 2024. In general, it can be said that the economic situation has improved in this y ... Read More
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Bottled Water in Romania
Bottled Water in Romania Despite economic challenges, bottled water in Romania has continued to expand in both value and volume in 2024. A prevailing belief that tap water is unsafe has bolstered demand for bottled options. Romanians' purchasing decisions are typically influenced by factors such as ... Read More
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Coffee in Japan
Coffee in Japan In 2024, the coffee category in Japan has seen a complex interplay of factors affect both retail volume and retail current value growth. Although retail volume sales of coffee are expected to experience a decline in Japan in 2024, retail current value sales are set to demonstrate a p ... Read More
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RTD Tea in Spain
RTD Tea in Spain In 2024, RTD tea in Spain is expected to maintain the year-on-year growth that it has been seeing in recent years in both current value and volume terms, both off-trade and on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst r ... Read More
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Bottled Water in Hungary
Bottled Water in Hungary In 2024, bottled water in Hungary continued to see off-trade volume sales decrease in the major still and carbonated categories, albeit at much slower rates than in 2023. Ongoing, if slower, rises in unit prices remained the major obstacle to positive retail volume sales dev ... Read More
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RTD Coffee in Romania
RTD Coffee in Romania RTD coffee in Romania has experienced another year of robust growth in 2024, as Romanian consumers increasingly embrace convenience and on-the-go consumption. The rapid development of a strong coffee culture in Romania has had a significant impact on the demand for RTD coffee p ... Read More
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Other Hot Drinks in Japan
Other Hot Drinks in Japan In 2024, other hot drinks in Japan is expected to witness a decline in retail volume terms, but a robust increase in retail current value terms. A significant contributor to value growth is chocolate-based flavoured powder drinks, which dominates – set to account for nearly ... Read More
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RTD Tea in Peru
RTD Tea in Peru Although still a relatively small category within soft drinks in Peru, still RTD tea has seen growth in 2024, driven by the country's hot summer months. As temperatures soared, Peruvian consumers increasingly sought out alternative hydration options, with Still RTD Tea emerging as a ... Read More
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Juice in the Netherlands
Juice in the Netherlands Juice recorded a steep decline in retail volume sales over 2024, as higher taxes in the Netherlands and health concerns stifled consumer demand for these soft drinks. The popularity of juice has steadily reduced over the review period as its healthy image has evolved into a ... Read More
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Sports Drinks in Portugal
Sports Drinks in Portugal Portuguese consumers are increasingly prioritising healthier lifestyles, which has led to a significant rise in the consumption of sports drinks. As more people embrace regular exercise and become more health-conscious, there is a growing awareness of the importance of prop ... Read More
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Sports Drinks in Peru
Sports Drinks in Peru The high temperatures experienced in 2023 and 2024 have led Peruvians to prioritise hydration, with many adopting more active lifestyles and engaging in exercise to support a healthier life. Sports drinks have become an ideal solution, meeting the demand for hydration while rep ... Read More
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Soft Drinks in Peru
Soft Drinks in Peru The exceptionally hot weather of 2024, exacerbated by the global El Niño phenomenon, resulted in higher temperatures, similar to the atypical year of 2023, which was influenced by the Coastal El Niño. This climatic shift greatly boosted the demand for soft drinks, particularly bo ... Read More
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Soft Drinks in Portugal
Soft Drinks in Portugal In 2024, value sales of soft drinks in Portugal grew in both the off-trade and on-trade channels, although at a slower pace than in previous years. While off-trade volume sales increased, the biggest uplift was noted in the on-trade, positively impacted by high tourism number ... Read More
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Soft Drinks in Hungary
Soft Drinks in Hungary Soft drinks in Hungary faced significant challenges in 2022-2023, due to high inflation, tax changes and preparations for the Deposit Return Scheme (DRS). These factors, along with strong pressure on consumer purchasing power, led to decreases in off-trade volume sales amid pr ... Read More
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Carbonates in Spain
Carbonates in Spain A clear split has been seen in carbonates in Spain in 2024, with reduced sugar carbonates set to see off-trade volume growth during the year, whilst regular carbonates is expected to maintain its declining trend. Although sales of regular carbonates are still higher in off-trade ... Read More
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RTD Coffee in Peru
RTD Coffee in Peru Despite some growth in coffee consumption in 2024, RTD coffee remains relatively insignificant in Peru, particularly when compared to the broader expansion of other soft drinks. This trend contrasts with the pre-pandemic years, when brands such as Starbucks, particularly with its ... Read More
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Concentrates in Hungary
Concentrates in Hungary Like other categories of soft drinks, concentrates in Hungary was affected by unfavourable developments and changes over 2022-2023, characterised by high inflation, rising costs and prices and taxation. In 2024, a slowdown in the rate of inflation and unit price rises and ada ... Read More
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Energy Drinks in Romania
Energy Drinks in Romania Energy drinks in Romania has faced significant challenges in 2024, largely due to recent changes in taxation policies that have increased the financial burden on both manufacturers and consumers. The rise in VAT and the imposition of a sugar tax have led to higher unit price ... Read More
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Carbonates in Romania
Carbonates in Romania Carbonates continues to face challenges, with a decline in volume sales as more Romanians turn to healthier beverage alternatives. Carbonates have been among the most affected soft drinks categories, hit by inflation and low consumer confidence. This category also experienced a ... Read More
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Bottled Water in Peru
Bottled Water in Peru The ongoing impact of high temperatures in Peru, driven by the Coastal El Niño phenomenon in 2023 and the Global El Niño in 2024, has notably boosted the demand for bottled water, as the need for effective hydration has intensified. This elevated demand has maintained positive ... Read More
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Concentrates in Hong Kong, China
Concentrates in Hong Kong, China Despite stagnation in terms of demand, off-trade value sales of liquid concentrates in Hong Kong are gradually rising, driven by the appeal as a cost-effective alternative to juice, particularly because vitamin C is often included in these products. Juice-flavoured c ... Read More
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Carbonates in Portugal
Carbonates in Portugal Carbonates registered a positive performance in both volume and value terms in 2024 throughout the on-trade and off-trade channels. Consumption outside the home saw a rise, driven in part by the rise in tourism, which positively impacted the consumption of carbonated beverages ... Read More
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Hot Drinks in Japan
Hot Drinks in Japan In 2024, hot drinks in Japan is set to experience growth in retail current value terms, but a decline in retail volume terms, primarily due to rising unit prices. Major coffee manufacturers had already increased prices in 2021, 2022, and 2023. However, the ongoing surge in raw ma ... Read More
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