Category: Beverages
Beverages market research reports by Euromonitor International
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Carbonates in India
Carbonates in India In 2024, carbonates in India is set to maintain growth in both the off-trade and on-trade channels, in both volume and current value terms. According to the latest National Family Health Survey (NFHS) conducted between 2019 and 2021, there has been a significant increase in acces ... Read More
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Soft Drinks in India
Soft Drinks in India Soft drinks in India is set to maintain double-digit volume and current value growth both off-trade and on-trade in 2024, with increases anticipated by all measures across all categories. Several factors have been contributing to this robust growth, including per capita consumpt ... Read More
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Other Hot Drinks in Tunisia
Other Hot Drinks in Tunisia In 2024, chocolate-based flavoured powder drinks have retained their position as the preferred choice among Tunisian consumers despite the rising prices of cocoa on the global market. This category continues to exhibit resilience, driven by the consistent demand for local ... Read More
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Juice in India
Juice in India Juice is expected to maintain solid off-trade and on-trade growth in both volume and current value terms in 2024, with increases for all categories. However, soaring temperatures have exacerbated the perishable nature of fruits and vegetables, driving up costs and fuelling inflation. ... Read More
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RTD Tea in India
RTD Tea in India Off-trade sales of RTD tea in India are set to continue to see volume and current value growth in 2024, with many consumers valuing the drink’s convenient, on-the-go nature. Nevertheless, RTD tea is set to continue to account for the lowest sales within soft drinks in the off-trade ... Read More
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Soft Drinks in South Africa
Soft Drinks in South Africa Two major trends remain the determinants of demand for soft drinks in South Africa in 2024, namely health and wellness, and macroeconomic challenges, including declining disposable incomes derived from rising living costs. To address the health and wellness trend, several ... Read More
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Hot Drinks in Tunisia
Hot Drinks in Tunisia In 2024, hot drinks in Tunisia is experiencing a slowdown characterised by stagnating sales volumes alongside notable value growth. This trend has largely been driven by significant price increases for staple products such as tea and coffee, which have placed considerable press ... Read More
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Sports Drinks in South Africa
Sports Drinks in South Africa Over the review period, despite several years of stagnation for sports drinks in South Africa, several new brands have entered the local market, thereby improving consumer choice. These have included international and local names, such as Prime Hydration, Isofit, and Kn ... Read More
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Energy Drinks in India
Energy Drinks in India Energy drinks in India is expected to maintain dynamic double-digit off-trade growth rates in both volume and current value terms in 2024; the category mainly has a presence off-trade. Energy drinks was historically perceived as a premium category in India, dominated by Red Bu ... Read More
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Sports Drinks in Guatemala
Sports Drinks in Guatemala For the third consecutive year, sports drinks recorded double-digit growth in 2024. Sports drinks have been gaining interest amongst Guatemalans, with consumers not only associating them with rehydrating during or after sports practice, but also as pleasant tasting drinks ... Read More
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Sports Drinks in Lithuania
Sports Drinks in Lithuania Sales of sports drinks in Lithuania continue to rise rapidly in 2024, recording off-trade volume sales growth of 10%. These products are increasingly consumed by recreational athletes as well as a growing number of consumers seeking added benefits in their beverages, such ... Read More
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Soft Drinks in Guatemala
Soft Drinks in Guatemala Although 2024 was a year of lower inflationary pressure for the Guatemalan economy compared to the previous two years, the inflation rate was still higher than economic growth. According to estimates from the Bank of Guatemala (Banguat), GDP was projected to grow by around 3 ... Read More
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Concentrates in Uruguay
Concentrates in Uruguay In 2024, total RTD volume sales of concentrates in Uruguay have continued to decline, largely driven by a shift in consumer preferences towards flavoured bottled water. The lingering effects of Uruguay’s water crisis during the first quarter of the year have left many consume ... Read More
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RTD Tea in Uruguay
RTD Tea in Uruguay In 2024, the volume sales of RTD tea in Uruguay have shown modest growth in off-trade channels, reflecting a 4% increase. However, this growth has been tempered by the beverage's limited popularity among Uruguayans, leaving the category underdeveloped. The landscape for RTD tea co ... Read More
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Other Hot Drinks in Morocco
Other Hot Drinks in Morocco Other hot drinks have remained the smallest category of Morocco’s hot drinks market, with chocolate-based flavoured powder drinks continuing to dominate this category. Their perceived status as luxury, non-essential items has hindered their appeal, particularly during per ... Read More
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Bottled Water in Guatemala
Bottled Water in Guatemala Bottled water remains a priority for Guatemalans in 2024, especially in its purified still water format. Whilst retail volume growth was conservative in the year, this is attributable to its already high penetration rate as is regularly purchased by a considerable part of ... Read More
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Carbonates in Guatemala
Carbonates in Guatemala Whilst inflation was lower in 2024 than in previous years, the cost of living and the food basket continued to rise, leading Guatemalans to opt for cost-effective formats, including larger bottles, returnable bottles and promotional packs. Consumers also switched to other cat ... Read More
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Energy Drinks in Guatemala
Energy Drinks in Guatemala Guatemala has one of the highest per capita consumption rates of energy drinks in the Central American region as they are a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or long shifts. They are als ... Read More
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Juice in Lithuania
Juice in Lithuania Sales of juices in Lithuania in 2024 experienced an even steeper retail volume decline compared to the review period, with the volume decline reaching double-digits at 10%. These results were due to 2024 being a particularly challenging period for the juice category. One of the ke ... Read More
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Concentrates in Guatemala
Concentrates in Guatemala Whilst powdered concentrates are a desirable budget option, demand is impacted by their lack of convenience as they need to be prepared before consumption. Also, preparation requires bottled water, as the tap water in Guatemala is not suitable consumption, which involves an ... Read More
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Carbonates in Lithuania
Carbonates in Lithuania In 2024, off-trade volume sales of carbonates in Lithuania experienced low-level, single-digit growth. However, this performance can be regarded as relatively positive for the category, especially considering the broader challenges it faces. Competition from alternative categ ... Read More
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RTD Coffee in Guatemala
RTD Coffee in Guatemala RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2024. The appeal of RTD coffee continues to be hampered by the strong cultural preference for hot coffee, which is by far the most popular product type in the loc ... Read More
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RTD Coffee in Lithuania
RTD Coffee in Lithuania In 2024, sales of RTD coffee in Lithuania recorded an off-trade volume increase of 2%, following the positive volume growth trend noted across the forecast period. These positive results were partly encouraged by a strong summer performance that added momentum to sales. Howev ... Read More
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RTD Tea in Lithuania
RTD Tea in Lithuania Sales in RTD tea in Lithuania in 2024 continued to underperform, recording an off-trade volume sales decline. One of the main challenges facing RTD teas is its reputation for being high in sugar, which has led to decreasing consumer interest, particularly as the demand for healt ... Read More
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Soft Drinks in Lithuania
Soft Drinks in Lithuania In 2024, soft drinks in Lithuania saw a relatively positive performance, recording an off-trade volume increase of 2%. While there were challenges in categories such as RTD tea and concentrates, which suffered from unhealthy perceptions, major categories have either remained ... Read More
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