Category: Bottled Water
Bottled Water market research reports by Euromonitor International
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Bottled Water in Estonia
Bottled water in Estonia has continued its unexpected resurgence in 2024, marking the second consecutive year of significant growth. This upward trajectory has been bolstered by the unusually early and warm summer of 2024, which spurred increased demand for hydration solutions. However, the primary ... Read More
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Affordability, Value and Soft Drinks
Affordability is reshaping consumer priorities as cost-of-living challenges persist, driving demand for budget-friendly brands. Health and functionality are key focus areas, with hydration powders and gut-health drinks growing. Emerging markets in Africa, the Middle East and APAC lead soft drinks vo ... Read More
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Bottled Water in Pakistan
Bottled Water in Pakistan Many local companies in Pakistan, including Kababjees, Bake Parlor, and Sufi Group, have entered bottled water to meet consumer demand as international brands face boycotts, including Aquafina and Nestlé. Mehran Bottlers Private Limited, manufacturers of Pakola water, incre ... Read More
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Bottled Water in Uzbekistan
Bottled Water in Uzbekistan Off-trade volume sales of bottled water continue to exhibit steady growth in 2024. A growing focus on water consumption, combined with Uzbekistan’s hot climate and increasing population, continued to positively impact bottled water. Euromonitor International's Bottled Wat ... Read More
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Bottled Water in Serbia
Bottled Water in Serbia Bottled water in Serbia is recording stable volume off-trade growth in 2024, driven by increasing health consciousness. Functional bottled water is witnessing the fastest volume growth, albeit from a small base, due to the expansion of both products and players in the categor ... Read More
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Bottled Water in Dominican Republic
Bottled Water in Dominican Republic After carbonates, bottled water is Dominican Republic’s most popular soft drink. It registered healthy volume growth in 2024, surpassing the growth of carbonates, as more consumers switch to soft drinks with a healthier profile and consumers become increasingly co ... Read More
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Bottled Water in Israel
Bottled Water in Israel In a significant development within Israel’s bottled water market, Eden announced a 5.8% price increase in June 2023, attributing it to rising costs of raw materials and local supplier pricing. IBBL similarly raised its prices, with the changes taking effect in May 2024. Nevi ... Read More
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Bottled Water in Kenya
Bottled Water in Kenya Bottled water registered healthy volume growth in Kenya in 2024. Bottled water is seen as a necessity, as there is limited access to safe drinking water in many parts of the country, and this continued to support volume sales. As such, still bottled accounted for most volume s ... Read More
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Bottled Water in Slovenia
Bottled Water in Slovenia The tap water is of good quality in Slovenia, with many consumers choosing to drink it rather than buying bottled water. Major floods hit Slovenia again in the summer and second half of 2024, with a significant impact on the country’s economy due to the damage on infrastruc ... Read More
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Bottled Water in Tunisia
Bottled Water in Tunisia After several years of robust growth in both value and volume terms, bottled water in Tunisia has experienced a notable decline starting in 2023, which has continued into 2024. This downturn is not attributed to a reduction in consumer demand but rather to a series of operat ... Read More
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Bottled Water in Canada
Bottled Water in Canada Bottled water in Canada registered relatively stable growth in 2024, but it faces strong competition from other categories as consumer awareness regarding optimal hydration grows. Rising health consciousness has resulted in many consumers adopting healthier lifestyles which i ... Read More
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Bottled Water in India
Bottled Water in India Bottled water in India is expected to maintain dynamic growth by all measures in 2024, with double-digit increases in sales both on-trade and off-trade, in both volume and current value terms. The ongoing growth in demand for bottled water in India can primarily be attributed ... Read More
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Bottled Water in South Africa
Bottled Water in South Africa Despite a fluctuating performance over the review period, demand for bottled water in South Africa remains above pre-pandemic levels in 2024. A major driving factor is declining tap water quality, caused by municipal water supply challenges, including inconsistent water ... Read More
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Bottled Water in Guatemala
Bottled Water in Guatemala Bottled water remains a priority for Guatemalans in 2024, especially in its purified still water format. Whilst retail volume growth was conservative in the year, this is attributable to its already high penetration rate as is regularly purchased by a considerable part of ... Read More
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Bottled Water in Uruguay
Bottled Water in Uruguay Bottled water in Uruguay has experienced a notable contraction in 2024, primarily due to the residual effects of the 2023 tap water crisis. During the first quarter of 2024, consumer distrust of tap water persisted, sustaining higher demand for bottled water. However, as con ... Read More
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Bottled Water in Lithuania
Bottled Water in Lithuania In 2024, bottled water in Lithuania continued to see a resurgence following challenges to retail volume growth across the review period. In 2024, sales showcased growth for the second consecutive year, marking a positive trend for the category. This recovery can largely be ... Read More
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Bottled Water in the US
Bottled Water in the US Bottled water in the US is set to see low off-trade volume growth in 2024, along with stronger current value growth. Nevertheless, some categories are expected to see better performances. For instance, sparkling flavoured bottled water has been growing dynamically, and is exp ... Read More
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Bottled Water in North Macedonia
Bottled Water in North Macedonia Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbate ... Read More
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Bottled Water in Kazakhstan
Bottled Water in Kazakhstan Bottled water is expected to register positive volume growth in 2024 in Kazakhstan. An easing of inflation, as well as continuing population growth, supports volume sales. However, the main factor driving volume sales is poor water quality, particularly in rural areas, an ... Read More
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Bottled Water in Morocco
Bottled Water in Morocco Bottled water in Morocco has experienced rapid expansion in 2024, propelled by four key factors. First, the category has been growing from a relatively low base, which has provided substantial room for further development. Second, ongoing drought conditions and the low quali ... Read More
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Bottled Water in Costa Rica
Bottled Water in Costa Rica Costa Ricans are becoming increasingly health-conscious in 2024, particularly among middle- and upper-income groups. As consumers transition away from diet sodas, they are seeking alternatives that align with their wellness goals. Bottled water has become a popular choice ... Read More
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Bottled Water in Georgia
Bottled Water in Georgia Bottled water in Georgia has continued to exhibit mid-single-digit growth in 2024, reflecting a steady rise in consumer demand. While still bottled water remains the dominant category, flavoured still bottled water has shown promising growth, albeit from a relatively small b ... Read More
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Bottled Water in Cameroon
Bottled Water in Cameroon Price sensitivity in bottled water in Cameroon has remained exceptionally high in 2024, making it the most competitive product area within soft drinks. With persistent shortages in tap water supply, bottled water has become a critical necessity, prompting consumers to prior ... Read More
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Bottled Water in Singapore
Bottled Water in Singapore The bottled water market in Singapore is expected to experience a fairly flat performance in total volume terms in 2024 despite the country’s hot and humid climate, which typically drives demand for hydration. Bottled water is facing increasing competition from other bever ... Read More
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Need States Across FMCG
Need States Across FMCG Category-, occasion- and substance-agnostic consumers are focusing ever more consciously on the desired outcome of their consumption behaviour, representing a step change in purchasing motivators that makes it vital for brands, retailers and their supply chain partners to und ... Read More
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