Category: Beverages
Beverages market research reports by Euromonitor International
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Bottled Water in North Macedonia
Bottled Water in North Macedonia Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbate ... Read More
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Concentrates in North Macedonia
Concentrates in North Macedonia The concentrates category has experienced a decline in off-trade volume sales in North Macedonia in 2024, despite achieving modest off-trade rsp value growth supported by inflation-driven price increases. However, the overall performance of the category remains lacklu ... Read More
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Soft Drinks in Costa Rica
Soft Drinks in Costa Rica The Costa Rican economy continues to expand in 2024, and so does the soft drinks market. According to estimates from the Costa Rican Research Institute in Economic Sciences, Costa Rica is expected to grow by 4.4% in its gross domestic product (GDP) during 2024. The Central ... Read More
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Soft Drinks in Cameroon
Soft Drinks in Cameroon Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica Energy drinks have continued to perform strongly across Costa Rica in 2024, but growth within the on-trade channel has outpaced the off-trade sector. The full recovery of the foodservice industry following the pandemic has boosted the popularity of energy drinks in social ... Read More
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Bottled Water in Costa Rica
Bottled Water in Costa Rica Costa Ricans are becoming increasingly health-conscious in 2024, particularly among middle- and upper-income groups. As consumers transition away from diet sodas, they are seeking alternatives that align with their wellness goals. Bottled water has become a popular choice ... Read More
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Carbonates in Costa Rica
Carbonates in Costa Rica While major brands such as Coca-Cola and Pepsi have continued to dominate shelf space in 2024, an increasing variety of imported options of carbonates has emerged in modern retailers in Costa Rica as players seek to diversify their flavour offerings and attract a broader con ... Read More
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Bottled Water in Georgia
Bottled Water in Georgia Bottled water in Georgia has continued to exhibit mid-single-digit growth in 2024, reflecting a steady rise in consumer demand. While still bottled water remains the dominant category, flavoured still bottled water has shown promising growth, albeit from a relatively small b ... Read More
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RTD Tea in Cameroon
RTD Tea in Cameroon Volume sales continue to be low for RTD tea, with low awareness among consumers, as well as limited distribution. In 2024, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their p ... Read More
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RTD Coffee in Georgia
RTD Coffee in Georgia RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely a ... Read More
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RTD Tea in Georgia
RTD Tea in Georgia RTD tea in Georgia has continued its growth trajectory in 2024, with off-trade volume sales rising by 7% to reach 11 million litres. Reduced-sugar still RTD tea, although a niche product area, has experienced a notable increase in volume sales. This growth is attributed to its low ... Read More
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Sports Drinks in Costa Rica
Sports Drinks in Costa Rica Sugar-free alternatives such as Gatorade Zero and Powerade Zero have achieved notable success in Costa Rica in 2024, particularly among health-conscious consumers seeking low-calorie hydration. These options appeal to individuals who previously avoided sports drinks due t ... Read More
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RTD Tea in Costa Rica
RTD Tea in Costa Rica RTD tea has become an integral part of Costa Rican beverage preferences in 2024, thanks to its sweet flavour, competitive pricing, and the widespread perception that it is a healthier alternative to carbonated drinks. This versatile drink is consumed during various occasions, i ... Read More
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Bottled Water in Cameroon
Bottled Water in Cameroon Price sensitivity in bottled water in Cameroon has remained exceptionally high in 2024, making it the most competitive product area within soft drinks. With persistent shortages in tap water supply, bottled water has become a critical necessity, prompting consumers to prior ... Read More
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Juice in Georgia
Juice in Georgia Juice in Georgia has experienced stable growth in both volume and value sales in 2024. This growth is underpinned by the extensive variety of juice brands, flavours, and packaging options available to consumers. Modern retail channels, particularly convenience stores, which represen ... Read More
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Concentrates in Costa Rica
Concentrates in Costa Rica Powdered concentrates have continued to be a mainstay in Costa Rican households in 2024, particularly among families seeking cost-effective solutions for preparing drinks. These products are especially favoured when catering to large groups, as they offer a quick, convenie ... Read More
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Soft Drinks in Georgia
Soft Drinks in Georgia The wave of immigration to Georgia in 2022, which had initially spurred economic and market growth, began to reverse towards the end of 2023, with many immigrants leaving the country. This trend has continued into 2024, contributing to a slowdown in the volume growth of soft d ... Read More
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Juice in Costa Rica
Juice in Costa Rica Parents in Costa Rica often face challenges in ensuring their children remain hydrated, and sweetened beverages are frequently chosen as a convenient solution. While carbonated drinks, iced teas, and concentrates are popular among children, parents seeking healthier alternatives ... Read More
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RTD Coffee in Costa Rica
RTD Coffee in Costa Rica In Costa Rica, consumers traditionally rely on a hot cup of coffee to satisfy their caffeine needs, particularly in the mornings. For those seeking portable caffeine options, RTD coffee has struggled to compete effectively with energy drinks and carbonated beverages, which a ... Read More
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Carbonates in Cameroon
Carbonates in Cameroon The persistent inflation and increasingly constrained household budgets in Cameroon have maintained a high degree of price sensitivity in carbonates in 2024. This has notably dampened demand for premium products such as fruity cocktail carbonates, which had initially gained tr ... Read More
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Juice in Cameroon
Juice in Cameroon Price sensitivity has posed significant challenges for the 100% not-from-concentrate juice category in Cameroon in 2024, more so than any other type of juice. Prices for this category have increased by a further 8% in 2024, following an 11% rise in the previous year. The sustained ... Read More
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Energy Drinks in Cameroon
Energy Drinks in Cameroon Energy drinks in Cameroon has experienced robust growth in 2024, with demand primarily driven by young male consumers who rely on these beverages for physical endurance in sports, construction, transportation, and academic activities. This demographic values the immediate e ... Read More
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Concentrates in Cameroon
Concentrates in Cameroon Concentrates in Cameroon faces a critical challenge in 2024 that extends beyond its high pricing, as the category struggles with consumer perceptions of value. Despite being one of the most expensive types of soft drinks, concentrates have failed to carve out a clear role in ... Read More
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Carbonates in Georgia
Carbonates in Georgia Volume sales of carbonates in Georgia have faced slower growth in 2024, primarily due to a diminishing consumer base as some immigrants from Russia, Ukraine, and Belarus who arrived post-2022 have gradually departed the country. However, the recovery of on-trade sales has conti ... Read More
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Energy Drinks in Georgia
Energy Drinks in Georgia The volume sales of energy drinks in Georgia have been primarily driven by their functional benefits and appealing taste, catering to the needs of mid-aged and younger consumers. The demands of increasingly busy lifestyles, especially among working professionals and students ... Read More
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