Category: Beverages
Beverages market research reports by Euromonitor International
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Bottled Water in Uruguay
Bottled Water in Uruguay Bottled water in Uruguay has experienced a notable contraction in 2024, primarily due to the residual effects of the 2023 tap water crisis. During the first quarter of 2024, consumer distrust of tap water persisted, sustaining higher demand for bottled water. However, as con ... Read More
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Energy Drinks in Uruguay
Energy Drinks in Uruguay Despite continuing to achieve double-digit growth in total volume sales, energy drinks in Uruguay has experienced a deceleration in 2024 due to ongoing contraband from Argentina. This issue, which began in 2023, has persisted into 2024, although it has moderated somewhat due ... Read More
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Energy Drinks in Lithuania
Energy Drinks in Lithuania In 2024, sales of energy drinks continued to outperform the general soft drinks market in Lithuania, recording off-trade volume growth of 9%. However, much of this growth in off-trade volume can be attributed to aggressive promotional activities within the category. Discou ... Read More
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Soft Drinks in Uruguay
Soft Drinks in Uruguay Soft drinks in Uruguay has demonstrated significant resilience and adaptability in recent years, withstanding both economic and environmental challenges. The nation has maintained stable economic growth despite facing the ripple effects of Argentina’s economic turmoil, achievi ... Read More
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Hot Drinks in Morocco
Hot Drinks in Morocco Morocco’s GDP has experienced slight growth, rising to 2.4% in 2023 and 3.3% in 2024. However, the geopolitical context in Europe, particularly the ongoing war in Ukraine, has continued to drive up energy and raw material costs globally. These pressures have been acutely felt i ... Read More
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Carbonates in Uruguay
Carbonates in Uruguay The prolonged drought that Uruguay experienced over the past two years significantly compromised the quality of running water, rendering it unsuitable for human consumption due to excessive sodium content. This issue was particularly acute in Montevideo, Canelones, and San José ... Read More
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Tea in Morocco
Tea in Morocco Green tea has continued to solidify its position as the most popular and dynamic hot drink in Morocco, benefiting from its affordability and widespread appeal. Amid economic pressures, price-sensitive consumers have increasingly turned to green tea as a cheaper alternative to other ho ... Read More
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Sports Drinks in Uruguay
Sports Drinks in Uruguay Sports drinks in Uruguay has experienced its fourth consecutive year of robust retail volume growth in 2024, driven by an expanding array of consumption occasions. The ongoing health and fitness trend, coupled with the residual effects of the 2023 tap water crisis, has fuell ... Read More
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RTD Tea in Guatemala
RTD Tea in Guatemala In 2024, volume sales of RTD tea continued to experience steady growth. The notable rise in average temperatures witnessed in the year has led Guatemalans to continue consuming iced tea in a sustained manner. Also, younger consumers appreciate the flavour variety of RTD tea and ... Read More
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Concentrates in Lithuania
Concentrates in Lithuania In 2024, the concentrates category in Lithuania saw no significant developments, with retail volume continuing to stagnate. Consumers were increasingly gravitating towards ready-to-drink (RTD) beverages, which offer greater convenience and immediate consumption compared to ... Read More
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Juice in Uruguay
Juice in Uruguay Following a significant surge in juice consumption during the previous cycle, primarily attributed to the health and wellness trend, 2024 has seen a slight decline in overall volume sales. This downturn can be attributed to the ongoing effects of the tap water crisis, which persiste ... Read More
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Coffee in Morocco
Coffee in Morocco Coffee in Morocco has remained entirely dependent on imports, with green coffee sourced from Latin America (Brazil, Colombia, Costa Rica), Asia (Vietnam, Indonesia), and Africa (Uganda, Ivory Coast, Tanzania, Guinea). Roasted coffee continues to be imported mainly from Spain and It ... Read More
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Juice in Guatemala
Juice in Guatemala Retail volume sales of juice recorded moderate growth in 2024. Whilst juice is perceived to be a healthy beverage in Guatemala, demand has been impacted by frequent heat waves and consumers increasingly opting for soft drinks offering superior hydration, especially in impulse purc ... Read More
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Bottled Water in Lithuania
Bottled Water in Lithuania In 2024, bottled water in Lithuania continued to see a resurgence following challenges to retail volume growth across the review period. In 2024, sales showcased growth for the second consecutive year, marking a positive trend for the category. This recovery can largely be ... Read More
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Soft Drinks in El Salvador
Soft Drinks in El Salvador Retail volume sales of soft drinks registered slow growth in 2024. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled water remained the largest categories with reduced sugar variants in the former gaining ... Read More
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Concentrates in the US
Concentrates in the US Concentrates are increasingly perceived as a cost-effective alternative to ready-to-drink (RTD) soft drinks, facilitating a notable migration of consumers away from juice, sports drinks, and other RTD categories. In particular, powder concentrates stand out for their economic ... Read More
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Bottled Water in the US
Bottled Water in the US Bottled water in the US is set to see low off-trade volume growth in 2024, along with stronger current value growth. Nevertheless, some categories are expected to see better performances. For instance, sparkling flavoured bottled water has been growing dynamically, and is exp ... Read More
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RTD Coffee in the US
RTD Coffee in the US In the US, RTD coffee is characterised by multiple distinct segments, rather than a singular, unified category. The earliest entrants were sweetened, coffee shop-style beverages, with Starbucks Frappuccino leading this mature segment, and indeed expected to continue to lead over ... Read More
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Energy Drinks in the US
Energy Drinks in the US Thanks to the fast growth of up-and-coming brands with products exclusively in the reduced sugar segment, reduced sugar energy drinks is set to overtake regular energy drinks in terms of off-trade volume and value sales in the US in 2024. Its stronger growth trend has been pr ... Read More
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Soft Drinks in the US
Soft Drinks in the US Pressure on soft drinks volumes has been front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category ... Read More
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Carbonates in the US
Carbonates in the US Numerous up-and-coming brands in carbonates in the US are taking on major beverage companies by fostering innovation and adopting faster direct-to-consumer strategies that appeal to younger consumers. With the capacity to “fail fast”, these smaller enterprises can quickly identi ... Read More
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Juice in the US
Juice in the US Juice in the US is set to maintain its off-trade volume decline in 2024, while off-trade current value sales are expected to continue to rise, although at a much slower rate than in the previous year, due to lower price rises. However, within juice, coconut and other plant waters has ... Read More
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RTD Tea in the US
RTD Tea in the US In 2024, overall RTD tea in the US is set to see sales fall in both off-trade volume and current value terms. However, different performances are expected across categories. As consumers continue to search for healthier alternatives, off-trade volume sales of regular still RTD tea ... Read More
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Sports Drinks in the US
Sports Drinks in the US Sports drinks has experienced persistent price escalations, with off-trade unit prices projected to continue to grow strongly in current terms in 2024, with a much higher increase than the average for soft drinks. This is expected to adversely impact off-trade volume sales of ... Read More
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Food Preparation Appliances in Romania
Food Preparation Appliances in Romania While inflation remained one of the highest in Europe during 2024, retail prices did not increase as fast as in previous years. Retailers have also focused on negotiating with manufacturers and on optimising their supply chain so that they can offer more attrac ... Read More
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