Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
-
Energy Drinks in Mexico
Energy Drinks in Mexico Energy drinks in Mexico is set to observe positive performances in both off-trade and on-trade volume sales in 2024, benefiting from the ongoing trend towards functional drinks. Busy lifestyles have fuelled the demand for convenient and affordable drinks that provide an energ ... Read More
-
Energy Drinks in Malaysia
Energy Drinks in Malaysia Energy drinks in Malaysia continued to see a modest increase in off-trade volume sales in 2024, with slightly faster on-trade growth. However, the increase in on-trade volume terms is significantly slower than in 2023. In Malaysia, energy drinks has a fairly limited consume ... Read More
-
Energy Drinks in the United Arab Emirates
Energy Drinks in the United Arab Emirates Despite consistent growth, the stronger penetration of energy drinks in the United Arab Emirates is being hindered by rising competition. In a space where producers of many soft drinks are adding an increasing number of claims, the line between different cat ... Read More
-
Energy Drinks in Chile
Energy Drinks in Chile Energy drinks in Chile remains the most dynamic performer within soft drinks in the local market. Recording impressive growth rates over the review period, the category has gained a strong following, not only in the off-trade channel but also via on-trade. Despite facing a cha ... Read More
-
Energy Drinks in Slovakia
Energy Drinks in Slovakia Average off-trade current unit prices of energy drinks in Slovakia continued to be driven upwards by rising commodity prices of sugar and increasing production costs in 2024. The upward pressure on prices continued to push fast retail current value sales growth at the end o ... Read More
-
Energy Drinks in Norway
Energy Drinks in Norway Following dynamic growth, energy drinks in Norway is seeing some maturity. As a result, strong but slower off-trade volume and current value growth has been seen in the second half of the review period, including 2024. In addition, the return to pre-Coronavirus (COVID-19) rou ... Read More
-
Energy Drinks in Poland
Energy Drinks in Poland Starting in January 2024, Poland enforced a ban on the sale of energy drinks to individuals under 18, marking a significant regulatory shift that has impacted sales on the landscape. Consequently, in 2024, there was a noticeable decrease in both volume and value sales, as the ... Read More
-
Energy Drinks in Turkey
Energy Drinks in Turkey In 2024, energy drinks continued to witness dynamic volume and current value growth in Turkey. Consumers are enticed by the appeal of energy drinks with Red Bull performing well year on year. Budget-friendly local energy drinks brands are also present but lost some ground in ... Read More
-
Energy Drinks in Taiwan
Energy Drinks in Taiwan Energy drinks showed another positive performance in 2024, with robust growth in off- and on-trade volume sales. Following COVID-19, overall demand was buoyed by increased appreciation for the stimulant effect of these products in busier, active lifestyles. The frequent launc ... Read More
-
Energy Drinks in Thailand
Energy Drinks in Thailand Off-trade volume sales of energy drinks are expected to rise slightly in Thailand in 2024. The category faces significant obstacles to development in the Thai market, including its association with labourers, as energy drinks are most commonly consumed by blue-collar worker ... Read More
-
Energy Drinks in the Netherlands
Energy Drinks in the Netherlands Energy drinks in the Netherlands witnessed strong volume growth over the review period. However, sales by volume were lower in 2024 due to the natural slowdown in line with category maturity. Severe price increases had a marked impact on volume sales, led by the incr ... Read More
-
Energy Drinks in Peru
Energy Drinks in Peru Energy drinks have achieved significant market acceptance in Peru in 2024, attracting an expanding consumer base, particularly among young people and teenagers, who now regard them as a regular part of their weekly expenditure. This growing consumer interest has created a favou ... Read More
-
Energy Drinks in Spain
Energy Drinks in Spain Off-trade volume sales of energy drinks in Spain are expected to grow at a slightly stronger rate in 2024 than in the previous year. Factors such as inflation and high production costs made for a somewhat challenging operating environment in 2023, but this impact has reduced i ... Read More
-
Energy Drinks in Portugal
Energy Drinks in Portugal Energy drinks continued to grow in volume and value in 2024, across both the off-trade and on-trade. However, this growth was at a slower pace than in previous years. Despite this moderation, per capita consumption continued to rise, indicating that energy drinks are reachi ... Read More
-
Energy Drinks in Romania
Energy Drinks in Romania Energy drinks in Romania has faced significant challenges in 2024, largely due to recent changes in taxation policies that have increased the financial burden on both manufacturers and consumers. The rise in VAT and the imposition of a sugar tax have led to higher unit price ... Read More
-
Energy Drinks in Hong Kong, China
Energy Drinks in Hong Kong, China Off-trade volume sales of energy drinks in Hong Kong have successfully recovery to pre-pandemic levels in 2024, largely due to the busy lifestyles of local consumers. For those who avoid coffee, sweet and refreshing energy drinks offer an appealing alternative for t ... Read More
-
Energy Drinks in Hungary
Energy Drinks in Hungary Historically, energy drinks in Hungary is a fast-growing category. Amid growing prices for food and beverages, energy drinks saw a small decline in off-trade volume sales in 2023. However, the category recovered some dynamism and returned to positive off-trade volume growth ... Read More
-
Energy Drinks in the Philippines
Energy Drinks in the Philippines The market for energy drinks in the Philippines is expected to register continued volume growth in 2024, albeit at a slower pace compared to the previous two years. Energy drinks are particularly popular among blue-collar workers, especially those in the construction ... Read More
-
Energy Drinks in Bulgaria
Energy Drinks in Bulgaria In 2024, the demand for energy drinks in Bulgaria was affected by pressures on consumer spending power and related cautious consumption behaviour. This impacted purchases of perceived non-essential goods like energy drinks. Therefore, off- and on-trade volume growth rates w ... Read More
-
Energy Drinks in Finland
Energy Drinks in Finland In 2024, energy drinks outperformed other soft drinks, with off-trade volume sales of 7%. The success of energy drinks is driven by innovation, convenience, and effective marketing strategies. New product launches continue to boost growth, with many energy drinks offering hi ... Read More
-
Energy Drinks in Australia
Energy Drinks in Australia Demand for energy drinks in Australia continues to rise in 2024, driven by increasing health-consciousness, especially among younger consumers seeking functional, reduced sugar options, and natural ingredients that support active, balanced lifestyles. Generation Z and mill ... Read More
-
Energy Drinks in Saudi Arabia
Energy Drinks in Saudi Arabia Sales of energy drinks in Saudi Arabia are set to experience positive growth in off-trade volume terms in 2024, reversing a steady decline observed between 2019 and 2023. The energy drink market in Saudi Arabia has long been driven by Generation Z, particularly teenager ... Read More
-
Energy Drinks in Italy
Energy Drinks in Italy Energy drinks remained the most dynamic category in soft drinks in 2024, continuing on from the strong performances seen in the previous three years of the review period. Indeed, the energy boosting claim remained very relevant in Italy with it featuring not only in soft drink ... Read More
-
Energy Drinks in France
Energy Drinks in France Energy drinks remains a popular category in France in 2024, with off-trade volume and value growth. Energy drinks tends to enjoy a wide range of consumption occasions, sometimes cannibalising shares from carbonates or sports drinks. Energy drinks tends to recruit a growing ra ... Read More
-
Energy Drinks in Denmark
Energy Drinks in Denmark In 2024, energy drinks in Denmark performed well, with both regular and reduced-sugar variants achieving positive growth. The reduced-sugar segment led this growth, driven by the continued appeal of health and wellness trends among consumers who seek lower-calorie options wi ... Read More
Research Assistance
