Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Canada
Energy Drinks in Canada Energy drinks in Canada continue to face headwinds as current value and volume growth slowed down significantly in 2024. The category, marred by its increasingly negative perception, continues to face strong competition from healthier alternatives, particularly powdered conce ... Read More
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Energy Drinks in South Africa
Energy Drinks in South Africa Following several years of double-digit growth, off-trade volume sales of energy drinks in South Africa are slowing, but growth still remains above the average for soft drinks overall. Two factors are contributing to the slower growth for energy drinks compared to the p ... Read More
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Energy Drinks in India
Energy Drinks in India Energy drinks in India is expected to maintain dynamic double-digit off-trade growth rates in both volume and current value terms in 2024; the category mainly has a presence off-trade. Energy drinks was historically perceived as a premium category in India, dominated by Red Bu ... Read More
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Energy Drinks in Guatemala
Energy Drinks in Guatemala Guatemala has one of the highest per capita consumption rates of energy drinks in the Central American region as they are a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or long shifts. They are als ... Read More
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Energy Drinks in Uruguay
Energy Drinks in Uruguay Despite continuing to achieve double-digit growth in total volume sales, energy drinks in Uruguay has experienced a deceleration in 2024 due to ongoing contraband from Argentina. This issue, which began in 2023, has persisted into 2024, although it has moderated somewhat due ... Read More
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Energy Drinks in Lithuania
Energy Drinks in Lithuania In 2024, sales of energy drinks continued to outperform the general soft drinks market in Lithuania, recording off-trade volume growth of 9%. However, much of this growth in off-trade volume can be attributed to aggressive promotional activities within the category. Discou ... Read More
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Energy Drinks in the US
Energy Drinks in the US Thanks to the fast growth of up-and-coming brands with products exclusively in the reduced sugar segment, reduced sugar energy drinks is set to overtake regular energy drinks in terms of off-trade volume and value sales in the US in 2024. Its stronger growth trend has been pr ... Read More
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Energy Drinks in Morocco
Energy Drinks in Morocco Energy drinks in Morocco has been marked by dynamic growth in 2024, characterised by increasing fragmentation due to the entry of new players and brands, particularly within the economy segment. Brands such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Though energy drinks is expected to register an increase in sales in Kazakhstan in 2024, volume growth is expected to slow significantly compared with the review period. While inflation has eased, prices are still rising and consumers are highly price sensitive. That bein ... Read More
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Energy Drinks in North Macedonia
Energy Drinks in North Macedonia Energy drinks have continued to enjoy stable consumer demand in North Macedonia in 2024, driven by their increasing relevance as a popular choice for socialising and partying among younger consumer groups. This has resulted in solid off-trade retail volume growth and ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica Energy drinks have continued to perform strongly across Costa Rica in 2024, but growth within the on-trade channel has outpaced the off-trade sector. The full recovery of the foodservice industry following the pandemic has boosted the popularity of energy drinks in social ... Read More
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Energy Drinks in Cameroon
Energy Drinks in Cameroon Energy drinks in Cameroon has experienced robust growth in 2024, with demand primarily driven by young male consumers who rely on these beverages for physical endurance in sports, construction, transportation, and academic activities. This demographic values the immediate e ... Read More
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Energy Drinks in Georgia
Energy Drinks in Georgia The volume sales of energy drinks in Georgia have been primarily driven by their functional benefits and appealing taste, catering to the needs of mid-aged and younger consumers. The demands of increasingly busy lifestyles, especially among working professionals and students ... Read More
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Energy Drinks in Singapore
Energy Drinks in Singapore The market for energy drinks in Singapore is expected to see modest volume growth in 2024, continuing the trend observed in the previous year. Notably, on-trade volumes are growing faster than off-trade, partly due to the full resumption of nightlife, high-profile events l ... Read More
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Energy Drinks in Japan
Energy Drinks in Japan In 2024, energy drinks in Japan is expected to experience a decline in off-trade volume sales, largely due to price increases implemented by leading manufacturers. These price hikes have been a direct response to escalating costs associated with materials, packaging, and trans ... Read More
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Energy Drinks in Nigeria
Energy Drinks in Nigeria Energy drinks in Nigeria was one of the most dynamic categories in soft drinks during 2024, with good volume growth despite challenging economic conditions. Consumers see energy drinks as essential for supporting their hectic and busy lifestyles. At times these drinks are us ... Read More
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Energy Drinks in Ukraine
Energy Drinks in Ukraine Energy drinks in Ukraine recorded strong off-trade volume growth in 2024, having a standout performance in soft drinks. Growth can be attributed to several factors, including intense competition within the category, which has driven brands to innovate and expand their offeri ... Read More
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Energy Drinks in Ecuador
Energy Drinks in Ecuador Energy drinks in Ecuador has experienced a transition from aggressive price competition to a focus on added value through product differentiation in 2024. Historically, a price war between leading brands V220 and Vive100 led to significant declines in unit prices. However, d ... Read More
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Energy Drinks in Algeria
Energy Drinks in Algeria The growth of energy drinks in Algeria in 2024 continues to be hampered by the impact of the economic downturn, which is affecting living standards and disposable income levels. Given Algerians’ tendency to be price conscious, many consumers are switching to cheaper local br ... Read More
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Energy Drinks in Latvia
Energy Drinks in Latvia Energy drinks is expected to register the highest volume growth among all soft drinks in 2024. Energy drinks have a loyal fan base, especially among younger consumers, and this is despite a ban on selling energy drinks to minors, due to the high sugar and caffeine content. ... Read More
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Energy Drinks in Bolivia
Energy Drinks in Bolivia Energy drinks in Bolivia continues its upward trajectory in 2024, with both value and volume growth. The rising demand for these products is largely driven by their integration into consumers’ daily routines, including long workdays, study sessions, sports activities, and so ... Read More
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Energy Drinks in Bosnia and Herzegovina
Energy Drinks in Bosnia and Herzegovina Energy drinks in Bosnia and Herzegovina have solidified their position as the beverages of choice for younger generations, party-goers, and socialisers, maintaining stable consumer demand in 2024. This stability has resulted in moderate off-trade volume growth ... Read More
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Energy Drinks in Indonesia
Energy Drinks in Indonesia Off-trade volume sales of energy drinks in Indonesia are projected to achieve buoyant growth in 2024, continuing the positive trajectory from the previous year. This is underpinned by a loyal consumer base and an expanding presence in traditional grocery channels, bolstere ... Read More
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Energy Drinks in Sweden
Energy Drinks in Sweden Energy drinks maintained its strong growth trajectory in 2024, continuing a long-term trend of double-digit retail volume and value growth. In 2024, most other soft drink categories experienced slower growth in volume terms, while energy drinks outperformed most areas. Euromo ... Read More
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Energy Drinks in Germany
Energy Drinks in Germany Energy drinks in Germany continues to be one of the most dynamic categories with the local soft drinks industry, with volume sales via both off-trade and on-trade further rising in 2024. The off-trade channel offers an increasing range of energy drinks, with brands continuin ... Read More
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