Category: Energy Drinks
Energy Drinks market research reports by Euromonitor International
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Energy Drinks in Pakistan
Energy Drinks in Pakistan In 2024, Coca-Cola Beverages Pakistan Ltd relaunched its Roar energy drinks brand for the third time in Pakistan. Sales look promising this time around as the company has made availability its priority. There is also positive feedback from consumers with signs that Roar has ... Read More
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Energy Drinks in Uzbekistan
Energy Drinks in Uzbekistan Having surged earlier in the review period, annual growth in off-trade volume sales of energy drinks slowed to low single digits in 2024. The primary reason for this deceleration was the increase in unit prices, driven largely by the introduction of an excise tax: Since t ... Read More
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Energy Drinks in Serbia
Energy Drinks in Serbia Energy drinks in Serbia are experiencing further strong volume growth in 2024 as they are increasingly popular amongst younger consumers with increasingly busy lifestyles. Frequent price discounts are also stimulating consumption in the year. In addition to active promotion, ... Read More
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Energy Drinks in Slovenia
Energy Drinks in Slovenia Energy drinks continues to witness solid volume growth in 2024. For many young consumers, the key consumers, drinking energy drinks, especially premium brands, are a fashion statement and popular party drink. A growing number of working professionals are also increasingly c ... Read More
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Energy Drinks in Dominican Republic
Energy Drinks in Dominican Republic Energy drinks in Dominican Republic registered healthy volume growth in 2024. A stable economy and lowering inflation supported volume sales, as energy drinks tend to be more expensive than other soft drinks such as carbonates. Energy drinks are also widely promot ... Read More
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Energy Drinks in Kenya
Energy Drinks in Kenya Although its volume sales are relatively low, energy drinks outperformed other soft drinks in Kenya in 2024. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, wh ... Read More
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Energy Drinks in Israel
Energy Drinks in Israel Despite a reputation for being unhealthy, energy drinks in Israel continued to post solid growth in off-trade volume terms in 2024. Local consumers, leading increasingly hectic lifestyles, rely on these beverages for a quick energy boost throughout the day. However, the marke ... Read More
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Energy Drinks in Tunisia
Energy Drinks in Tunisia In 2024, energy drinks in Tunisia has experienced a noticeable decline in demand across both on-trade and off-trade channels. The drop in on-trade demand is closely linked to the broader economic challenges affecting the nightlife sector. Energy drinks, often consumed as mix ... Read More
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Energy Drinks in Canada
Energy Drinks in Canada Energy drinks in Canada continue to face headwinds as current value and volume growth slowed down significantly in 2024. The category, marred by its increasingly negative perception, continues to face strong competition from healthier alternatives, particularly powdered conce ... Read More
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Energy Drinks in South Africa
Energy Drinks in South Africa Following several years of double-digit growth, off-trade volume sales of energy drinks in South Africa are slowing, but growth still remains above the average for soft drinks overall. Two factors are contributing to the slower growth for energy drinks compared to the p ... Read More
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Energy Drinks in India
Energy Drinks in India Energy drinks in India is expected to maintain dynamic double-digit off-trade growth rates in both volume and current value terms in 2024; the category mainly has a presence off-trade. Energy drinks was historically perceived as a premium category in India, dominated by Red Bu ... Read More
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Energy Drinks in Guatemala
Energy Drinks in Guatemala Guatemala has one of the highest per capita consumption rates of energy drinks in the Central American region as they are a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or long shifts. They are als ... Read More
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Energy Drinks in Uruguay
Energy Drinks in Uruguay Despite continuing to achieve double-digit growth in total volume sales, energy drinks in Uruguay has experienced a deceleration in 2024 due to ongoing contraband from Argentina. This issue, which began in 2023, has persisted into 2024, although it has moderated somewhat due ... Read More
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Energy Drinks in Lithuania
Energy Drinks in Lithuania In 2024, sales of energy drinks continued to outperform the general soft drinks market in Lithuania, recording off-trade volume growth of 9%. However, much of this growth in off-trade volume can be attributed to aggressive promotional activities within the category. Discou ... Read More
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Energy Drinks in the US
Energy Drinks in the US Thanks to the fast growth of up-and-coming brands with products exclusively in the reduced sugar segment, reduced sugar energy drinks is set to overtake regular energy drinks in terms of off-trade volume and value sales in the US in 2024. Its stronger growth trend has been pr ... Read More
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Energy Drinks in Morocco
Energy Drinks in Morocco Energy drinks in Morocco has been marked by dynamic growth in 2024, characterised by increasing fragmentation due to the entry of new players and brands, particularly within the economy segment. Brands such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Though energy drinks is expected to register an increase in sales in Kazakhstan in 2024, volume growth is expected to slow significantly compared with the review period. While inflation has eased, prices are still rising and consumers are highly price sensitive. That bein ... Read More
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Energy Drinks in North Macedonia
Energy Drinks in North Macedonia Energy drinks have continued to enjoy stable consumer demand in North Macedonia in 2024, driven by their increasing relevance as a popular choice for socialising and partying among younger consumer groups. This has resulted in solid off-trade retail volume growth and ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica Energy drinks have continued to perform strongly across Costa Rica in 2024, but growth within the on-trade channel has outpaced the off-trade sector. The full recovery of the foodservice industry following the pandemic has boosted the popularity of energy drinks in social ... Read More
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Energy Drinks in Cameroon
Energy Drinks in Cameroon Energy drinks in Cameroon has experienced robust growth in 2024, with demand primarily driven by young male consumers who rely on these beverages for physical endurance in sports, construction, transportation, and academic activities. This demographic values the immediate e ... Read More
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Energy Drinks in Georgia
Energy Drinks in Georgia The volume sales of energy drinks in Georgia have been primarily driven by their functional benefits and appealing taste, catering to the needs of mid-aged and younger consumers. The demands of increasingly busy lifestyles, especially among working professionals and students ... Read More
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Energy Drinks in Singapore
Energy Drinks in Singapore The market for energy drinks in Singapore is expected to see modest volume growth in 2024, continuing the trend observed in the previous year. Notably, on-trade volumes are growing faster than off-trade, partly due to the full resumption of nightlife, high-profile events l ... Read More
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Energy Drinks in Japan
Energy Drinks in Japan In 2024, energy drinks in Japan is expected to experience a decline in off-trade volume sales, largely due to price increases implemented by leading manufacturers. These price hikes have been a direct response to escalating costs associated with materials, packaging, and trans ... Read More
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Energy Drinks in Nigeria
Energy Drinks in Nigeria Energy drinks in Nigeria was one of the most dynamic categories in soft drinks during 2024, with good volume growth despite challenging economic conditions. Consumers see energy drinks as essential for supporting their hectic and busy lifestyles. At times these drinks are us ... Read More
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Energy Drinks in Ukraine
Energy Drinks in Ukraine Energy drinks in Ukraine recorded strong off-trade volume growth in 2024, having a standout performance in soft drinks. Growth can be attributed to several factors, including intense competition within the category, which has driven brands to innovate and expand their offeri ... Read More
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