Category: Beverages
Beverages market research reports by Euromonitor International
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Other Hot Drinks in Pakistan
Other Hot Drinks in Pakistan Chocolate-based flavoured powder drinks are a desirable beverage in Pakistan and hence all major players have a vested interest, with Milo, Horlicks, Nesquik, Ovaltine, and Cadbury the standout brands. These are high priced products which serve only a small group of high ... Read More
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Soft Drinks in Tanzania
Soft Drinks in Tanzania Tax increases placed upward pressure on prices in 2024, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth. Investment in infrastructure has also led to improvements in the distribution of soft dr ... Read More
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Soft Drinks in Ethiopia
Soft Drinks in Ethiopia In 2024, all significant categories of soft drinks in Ethiopia saw good total volume growth, supported by fast urbanisation and population growth, improving economic indicators, stronger distribution, advertising and company activity. Bottled water, with by far the fastest to ... Read More
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Hot Drinks in Ghana
Hot Drinks in Ghana Hot drinks saw total volume sales grow in Ghana in 2024 despite price rises as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and transportation to consumers. This has deterred consumers from making non-essential purch ... Read More
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Soft Drinks in Pakistan
Soft Drinks in Pakistan Soft drinks posted robust growth in volume terms over 2024 as the Pakistan economy slowly began to show signs of recovery. Inflation began to fall with the foreign exchange rate remaining stable and the current account deficit reducing. Nonetheless, it will take some time for ... Read More
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Tea in Pakistan
Tea in Pakistan Premium tea is rapidly gaining popularity in Pakistan due to rising consumer demand for green tea, herbal tea, and specialty blends. Premium tea products are gaining appeal on the back of health benefits and soothing properties which appeals to consumers seeking to enhance health and ... Read More
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RTD Coffee in Pakistan
RTD Coffee in Pakistan Nestlé maintains its lead in ready-to-drink (RTD) coffee in Pakistan through a combination of strategic branding, solid distribution networks, and continuous product innovation. Nescafé Ice Coffee Café Latte is widely recognised and trusted for its quality and taste. Nestlé Pa ... Read More
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Energy Drinks in Pakistan
Energy Drinks in Pakistan In 2024, Coca-Cola Beverages Pakistan Ltd relaunched its Roar energy drinks brand for the third time in Pakistan. Sales look promising this time around as the company has made availability its priority. There is also positive feedback from consumers with signs that Roar has ... Read More
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Bottled Water in Pakistan
Bottled Water in Pakistan Many local companies in Pakistan, including Kababjees, Bake Parlor, and Sufi Group, have entered bottled water to meet consumer demand as international brands face boycotts, including Aquafina and Nestlé. Mehran Bottlers Private Limited, manufacturers of Pakola water, incre ... Read More
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Juice in Pakistan
Juice in Pakistan The juice category is highly competitive in Pakistan, with a wide number of both local and international players. In juice, manufacturers compete on price, packaging, and quality to attract consumers. Slice Mango Juice produced by PepsiCo Inc, ensures its strong presence by placing ... Read More
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RTD Tea in Pakistan
RTD Tea in Pakistan Lipton Iced Tea Lemon from Unilever Pakistan Ltd dominates ready-to-drink (RTD) tea in Pakistan. Lipton's RTD tea products are widely available in supermarkets, hypermarkets, petromarts, and online platforms, ensuring good visibility and accessibility. The brand has successfully ... Read More
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Coffee in Pakistan
Coffee in Pakistan The growing influence of western culture is driving coffee consumption in Pakistan. Western lifestyles and cultural trends have become more pervasive through media, travel, and globalisation, and this has changed coffee from a niche beverage to a mainstream staple drink. Many inte ... Read More
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Soft Drinks in Oman
Soft Drinks in Oman In 2024, soft drinks in Oman has been influenced by several economic factors. Inflation, at 0.74%, and a stable oil price of USD89.3 per barrel have impacted prices, including non-alcoholic drinks, which saw a 0.86% increase in their Consumer Price Index. The imports price index ... Read More
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Hot Drinks in Pakistan
Hot Drinks in Pakistan Hot drinks in Pakistan witnessed robust growth over 2024, driven by economic recovery, ongoing urbanisation and evolving consumer tastes. Tea is the nation’s favourite drink since it is deeply embedded in Pakistani culture and daily life, with the country ranking as one of the ... Read More
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Sports Drinks in Serbia
Sports Drinks in Serbia Sports drinks continue to grow from a small base in 2024 due to rising product awareness and an expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more informed about the health ... Read More
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Juice in Uzbekistan
Juice in Uzbekistan Juice, particularly juice drinks, continues to post positive growth in off-trade volume sales in Uzbekistan during 2024. However, having plunged by almost a fifth in 2020 due to COVID-19 restrictions, off-trade volume sales of juice remained slightly below their pre-COVID-19 (201 ... Read More
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Juice in Serbia
Juice in Serbia High prices and declining disposable incomes continue to impact volume sales of juice in Serbia in 2024, especially not from concentrate 100% juice, which is experiencing further decline. The fact that juice is perceived to be a non-essential item is also affecting demand. The on-tra ... Read More
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Carbonates in Serbia
Carbonates in Serbia Carbonates continue to record slight off-trade volume decline in 2024 due to strong price increases and falling disposable incomes. Serbians are reassessing their daily purchases, notably reducing their consumption of non-essential items like carbonated beverages. Rising health ... Read More
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Concentrates in Serbia
Concentrates in Serbia In 2024, demand for concentrates in Serbia is driven by their lower prices compared to other soft drinks. With rising prices and a decline in disposable incomes, price-sensitive consumers are switching to more cost-effective concentrates. Powder concentrates is the best perfor ... Read More
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Hot Drinks in Tanzania
Hot Drinks in Tanzania Tax increases placed upward pressure on prices since 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has underpinned improvements in the distribution of ... Read More
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Soft Drinks in Iraq
Soft Drinks in Iraq Soft drinks saw a strong increase in total volumes in Iraq in 2024. Local products benefit from the government restricting or banning the import of soft drinks into Iraq. The Iraqi economy is benefiting from high oil prices and investments in infrastructure and real estate. Rapid ... Read More
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Hot Drinks in Myanmar
Hot Drinks in Myanmar Coffee, tea, and other hot drinks have maintained steady volume sales in Myanmar in 2024, given their status as daily essentials for the majority of consumers with regular consumption habits. However, category growth rates have yet to recover to pre-pandemic levels due to the p ... Read More
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Hot Drinks in Qatar
Hot Drinks in Qatar The café culture in Qatar is vibrant and thriving, with numerous coffee shops and tea houses dotting the urban landscape. These establishments serve as popular destinations for socialising, working, and relaxing, offering a wide range of hot drinks. Public investment, new infrast ... Read More
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Hot Drinks in Iraq
Hot Drinks in Iraq Hot drinks saw total volumes rise in Iraq in 2024. Prices remained relatively stable after the high inflation of previous years. However, players faced a more competitive market, necessitating higher spend on marketing and distribution without a corresponding increase in prices. I ... Read More
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Soft Drinks in Jordan
Soft Drinks in Jordan Soft drinks in Jordan has experienced a shift in consumer preference from international to local brands in 2024, driven by some consumers opting to boycott international brands. This trend is most evident in the carbonates category, where local players have been gaining market ... Read More
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