Category: Soft Drinks
Soft Drinks market research reports by Euromonitor International
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Concentrates in Estonia
The concentrates category in Estonia has remained relatively stagnant in 2024, reflecting its continued struggle to gain traction amidst a highly competitive beverage market. Ready-to-drink (RTD) alternatives have presented significant challenges, offering greater convenience and often more appealin ... Read More
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Carbonates in Estonia
Carbonates in Estonia has demonstrated a steady performance throughout 2024, largely benefiting from favourable seasonal conditions. The summer of 2024, which commenced earlier than usual in May, has played a pivotal role in driving demand for these beverages. Such weather patterns have historically ... Read More
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Soft Drinks in Estonia
Soft drinks in Estonia has exhibited diverse patterns of development in 2024, reflecting the interplay of multiple economic, climatic, and consumer-driven factors. Economic uncertainty has remained a central theme, with the increase in VAT at the start of 2024 exacerbating consumer pessimism and con ... Read More
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Affordability, Value and Soft Drinks
Affordability is reshaping consumer priorities as cost-of-living challenges persist, driving demand for budget-friendly brands. Health and functionality are key focus areas, with hydration powders and gut-health drinks growing. Emerging markets in Africa, the Middle East and APAC lead soft drinks vo ... Read More
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Soft Drinks in Mexico: ISIC 1554
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Soft Drinks: ISIC 1554 market at a national level. It provides the latest retail sales data, allowing you to identify th ... Read More
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Wines and Cider in Mexico: ISIC 1552
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Wines and Cider: ISIC 1552 market at a national level. It provides the latest retail sales data, allowing you to identif ... Read More
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The World Market for Soft Drinks
In the global soft drinks industry in 2025, emerging markets are driving volume growth, while mature markets focus on premiumisation and functionality. Affordability concerns are shaping pricing and pack strategies, while e-commerce and informal retail gain traction. Local value brands are increasin ... Read More
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Top Five Trends in Soft Drinks
Soft drinks producers face affordability pressures at the same time as new health-driven demand spaces thrive. New models of digital innovation cause category disruption with packaging safety concerns also on the horizon. Retail volume growth slows in important high-income markets, pushing brands to ... Read More
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Carbonates in Pakistan
Carbonates in Pakistan Heavyweights in the carbonates category including The Coca-Cola Company and PepsiCo Inc have faced substantial revenue declines since the boycott movement began in Pakistan. Consumers have developed a preference for local or alternative drinks that severely impacted the retail ... Read More
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Concentrates in Pakistan
Concentrates in Pakistan In recent years, there has been a major influx of concentrates made in Iran brought in via the Pakistan-Iran border. Since the new government came into power in February 2024, there have been stricter border controls, and many Iranian products, especially concentrates, have ... Read More
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Soft Drinks in Tanzania
Soft Drinks in Tanzania Tax increases placed upward pressure on prices in 2024, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth. Investment in infrastructure has also led to improvements in the distribution of soft dr ... Read More
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Soft Drinks in Ethiopia
Soft Drinks in Ethiopia In 2024, all significant categories of soft drinks in Ethiopia saw good total volume growth, supported by fast urbanisation and population growth, improving economic indicators, stronger distribution, advertising and company activity. Bottled water, with by far the fastest to ... Read More
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Soft Drinks in Pakistan
Soft Drinks in Pakistan Soft drinks posted robust growth in volume terms over 2024 as the Pakistan economy slowly began to show signs of recovery. Inflation began to fall with the foreign exchange rate remaining stable and the current account deficit reducing. Nonetheless, it will take some time for ... Read More
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Soft Drinks in Oman
Soft Drinks in Oman In 2024, soft drinks in Oman has been influenced by several economic factors. Inflation, at 0.74%, and a stable oil price of USD89.3 per barrel have impacted prices, including non-alcoholic drinks, which saw a 0.86% increase in their Consumer Price Index. The imports price index ... Read More
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Concentrates in Serbia
Concentrates in Serbia In 2024, demand for concentrates in Serbia is driven by their lower prices compared to other soft drinks. With rising prices and a decline in disposable incomes, price-sensitive consumers are switching to more cost-effective concentrates. Powder concentrates is the best perfor ... Read More
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Carbonates in Serbia
Carbonates in Serbia Carbonates continue to record slight off-trade volume decline in 2024 due to strong price increases and falling disposable incomes. Serbians are reassessing their daily purchases, notably reducing their consumption of non-essential items like carbonated beverages. Rising health ... Read More
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Soft Drinks in Iraq
Soft Drinks in Iraq Soft drinks saw a strong increase in total volumes in Iraq in 2024. Local products benefit from the government restricting or banning the import of soft drinks into Iraq. The Iraqi economy is benefiting from high oil prices and investments in infrastructure and real estate. Rapid ... Read More
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Soft Drinks in Jordan
Soft Drinks in Jordan Soft drinks in Jordan has experienced a shift in consumer preference from international to local brands in 2024, driven by some consumers opting to boycott international brands. This trend is most evident in the carbonates category, where local players have been gaining market ... Read More
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Soft Drinks in Myanmar
Soft Drinks in Myanmar In 2024, soft drink manufacturers in Myanmar have introduced low-volume pack sizes and low-cost product variants, alongside marketing initiatives such as price discounts and lucky draws, in an effort to sustain sales volumes amidst the continued decline in household income lev ... Read More
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Carbonates in Uzbekistan
Carbonates in Uzbekistan Having seen demand surge earlier in the review period, 2024 proved to be a challenging year for carbonates in Uzbekistan, with a small decline in off-trade volume sales. Cola carbonates, which account for the bulk of off-trade retail volume sales in this category, were parti ... Read More
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Soft Drinks in Serbia
Soft Drinks in Serbia Rising prices and a decline in disposable income are negatively impacting the soft drinks market in Serbia in 2024. Consumers are reassessing their purchases and prioritising essential items, making price an increasingly important factor in their purchasing decisions. With risi ... Read More
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Soft Drinks in Sri Lanka
Soft Drinks in Sri Lanka Sales of soft drinks saw strong growth in off-trade volume terms in 2024 thanks in part to improvements in the local economy. Consumers are showing an increasing inclination towards healthier options – such as reduced sugar and functional products. Larger companies expanded ... Read More
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Soft Drinks in Uzbekistan
Soft Drinks in Uzbekistan The rate of growth in off-trade volume sales of soft drinks slowed significantly in 2024. This was due in large part to the introduction on 1 April 2024, of a tax on sugary carbonated drinks, which led to significant unit price increases. Carbonates containing sugar or othe ... Read More
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Concentrates in Dominican Republic
Concentrates in Dominican Republic Overall, there was muted volume growth for concentrates in Dominican Republic in 2024. However, it was a tale of two stories. While powder concentrates continued to account for most volume sales and registered muted volume growth, liquid concentrates registered do ... Read More
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Concentrates in Kenya
Concentrates in Kenya There was muted volume growth for concentrates in Kenya in 2024. Concentrates is a mature product area, with little innovation, and this dampened volume sales. Also, though inflation has eased, consumers continued to be price sensitive after several years of price hikes. As a r ... Read More
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