Category: Beverages
Beverages market research reports by Euromonitor International
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RTD Tea in Taiwan
RTD Tea in Taiwan Taiwan's RTD tea landscape recorded 5% retail value growth in 2024, with 3% volume sales. This growth was driven by the deep-rooted tea culture, with tea having a long history in Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benef ... Read More
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Tea in the Czech Republic
Tea in the Czech Republic The demand for tea in the Czech Republic continued its downward trend in 2024, influenced by high inflation and the increased cost of living. As consumers face financial strain, many are reducing non-essential purchases, and tea is often viewed as a less essential product t ... Read More
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Sports Drinks in Poland
Sports Drinks in Poland Sports drinks have seen a strong performance in 2024, registering double-digit volume growth. These options have benefited from the restrictions placed on energy drinks. From January 2024, Poland enforced a ban on the sale of energy drinks to under 18, leading to migration to ... Read More
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Tea in Romania
Tea in Romania The high cost of living and the lifting of COVID-19 restrictions contributed to a decline in tea consumption in 2024. Tea failed to establish itself as a staple beverage for health or pleasure among the mass consumer base during the pandemic. The return to office work and the revival ... Read More
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Coffee in Norway
Coffee in Norway Amidst only small overall movements in off- and on-trade volume sales of coffee in Norway in 2024, fresh coffee beans and standard fresh ground coffee led the march for growth. Many Norwegian consumers consider these types of coffee to be a must-have at work and at home. According t ... Read More
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Soft Drinks in Norway
Soft Drinks in Norway Soft drinks in Norway underwent significant shifts in 2024, driven by evolving consumer preferences, company strategies and economic factors. At the end of the review period, soft drinks was marked by a strong move towards reduced and sugar-free options, thereby aligning with t ... Read More
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Other Hot Drinks in Norway
Other Hot Drinks in Norway Other hot drinks in Norway remained an underdeveloped category with limited innovation at the end of the review period. Chocolate-based flavoured powder drinks dominated, with non-chocolate-based flavoured powder drinks seeing low demand. Meanwhile, malt-based hot drinks a ... Read More
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Carbonates in Poland
Carbonates in Poland The fastest-growing segments within the carbonates category in 2024, was those with reduced sugar content, such as reduced sugar tonic water and reduced sugar cola. These products are gaining significant traction as consumers become more health-conscious and increasingly aware o ... Read More
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Other Hot Drinks in Romania
Other Hot Drinks in Romania The growth of other plant-based hot drinks in Romania in 2024 can be attributed to their strong alignment with the prevailing trend towards healthier lifestyles. This subcategory, which gained momentum during the COVID-19 pandemic, has continued to thrive as consumers inc ... Read More
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Concentrates in Taiwan
Concentrates in Taiwan As temperatures continued to soar in 2024, consumers were increasingly seeking refreshing beverages, with lemon juice concentrate emerging as a favourite. Consequently, sales of the beverage surged and saw a standout performance. In addition to weather, the product's popularit ... Read More
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Coffee in Taiwan
Coffee in Taiwan Fuelled by rising living standards and burgeoning coffee culture, coffee in Taiwan continued to be a diverse and rapidly evolving landscape in 2024. The number of coffee shops in Taiwan rose from 3,386 in 2018 to over 4,600 in 2024, while the proliferation of convenience stores has ... Read More
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Juice in Poland
Juice in Poland Like many other European countries, Poland has been challenged by rising inflation, which significantly impacted the cost of soft drinks, including juices. As prices increase, consumers have become more cost-conscious, prompting shifts in purchasing behaviours. This trend is particul ... Read More
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Tea in Norway
Tea in Norway As in other hot drinks categories, tea in Norway continued to experience a significant trend towards healthier options at the end of the review period. This trend continued to be driven by growing consumer awareness of health and wellness and the importance of healthy food and drinks c ... Read More
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Energy Drinks in Taiwan
Energy Drinks in Taiwan Energy drinks showed another positive performance in 2024, with robust growth in off- and on-trade volume sales. Following COVID-19, overall demand was buoyed by increased appreciation for the stimulant effect of these products in busier, active lifestyles. The frequent launc ... Read More
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RTD Coffee in Turkey
RTD Coffee in Turkey RTD coffee is still relatively new to the Turkish market and is gaining popularity as a refreshing beverage, particularly among young people living in cities. The young urban working and student population is becoming more accustomed to cold coffee products sold by foodservice c ... Read More
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Soft Drinks in Poland
Soft Drinks in Poland In 2024, the Polish soft drinks landscape continued to experience price increases, driven by various factors. A particularly hot summer led to heightened seasonal demand, while rising costs of packaging materials and key ingredients, such as fruits, further fuelled the price hi ... Read More
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Hot Drinks in Romania
Hot Drinks in Romania Despite a reduction in inflation in Romania in 2024, the rate remained above 5% in July, sustaining a high cost of living that continued to impact retail sales of basic goods, including hot drinks, particularly coffee. According to the National Institute of Statistics and the c ... Read More
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Sports Nutrition in Austria
Sports Nutrition in Austria Sports nutrition continued to record dynamic retail value and volume sales growth in Austria in 2024. Many consumers have fitness goals, working on body composition or improving stamina or strength, while having higher levels of physical activity in their daily lives. To ... Read More
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RTD Coffee in Thailand
RTD Coffee in Thailand RTD coffee is set to see off-trade volume sales increase in Thailand in 2024. RTD coffee is widely associated with consumption outside the home, with blue-collar workers and manual labourers accounting for a high proportion of category sales. While being more expensive than fr ... Read More
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Juice in Thailand
Juice in Thailand Off-trade volume sales of juice are set to rise in Thailand in 2024. The implementation of the sugar tax has significantly impacted the nectar and juice market by driving up prices, particularly for products with higher sugar content. As the tax targets beverages with elevated suga ... Read More
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Bottled Water in Thailand
Bottled Water in Thailand Bottled water is expected to see off-trade volumes increase in Thailand in 2024. With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. Therefore, the bottled water category is substantial and, moreover, during the ... Read More
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RTD Tea in Thailand
RTD Tea in Thailand RTD tea is expected to see an increase in off-trade volume sales in Thailand in 2024. Like other soft drinks categories, RTD tea is facing a significant challenge in adapting to the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas wi ... Read More
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Soft Drinks in Thailand
Soft Drinks in Thailand Soft drinks is expected to see continued off-trade volume growth in Thailand in 2024. The year has seen players anticipating the implementation of the fourth phase of the sugar tax in 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar ... Read More
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Concentrates in Thailand
Concentrates in Thailand Concentrates is set to see off-trade RTD volume sales increase slightly in Thailand in 2024. Growth is expected to be somewhat dampened by rising prices in the category. The implementation of the sugar tax, which will enter its fourth phase in 2025 and impose an additional t ... Read More
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Carbonates in Thailand
Carbonates in Thailand Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. T ... Read More
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