Category: Beverages
Beverages market research reports by Euromonitor International
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Soft Drinks in Kazakhstan
Soft Drinks in Kazakhstan Overall, soft drinks in Kazakhstan are expected to register moderate volume growth through retail channels, with volume growth being higher through foodservice. While inflation growth has slowed, prices are still rising. As such, consumers remain price sensitive and players ... Read More
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RTD Tea in North Macedonia
RTD Tea in North Macedonia RTD tea has experienced significant benefits in North Macedonia in 2024 due to the continued consumer shift away from sugar-heavy carbonates and juices towards healthier options such as bottled water and RTD tea. This trend is predominantly driven by health-conscious consu ... Read More
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RTD Coffee in North Macedonia
RTD Coffee in North Macedonia RTD coffee, while still a relatively small category within soft drinks in North Macedonia, continued to advance its sales in 2024. A notable trend was significant premiumisation, driven by the entry of several international brands. These brands introduced higher-priced ... Read More
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Energy Drinks in Morocco
Energy Drinks in Morocco Energy drinks in Morocco has been marked by dynamic growth in 2024, characterised by increasing fragmentation due to the entry of new players and brands, particularly within the economy segment. Brands such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, ... Read More
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Concentrates in Morocco
Concentrates in Morocco The resurgence of liquid concentrates in Morocco in 2024 has been closely tied to the region’s hot weather and a growing focus on health-conscious consumption. Consumers have increasingly turned to liquid concentrates as a cost-effective and refreshing alternative to carbonat ... Read More
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RTD Coffee in Morocco
RTD Coffee in Morocco RTD coffee in Morocco, much like RTD tea, has experienced dynamic growth in 2024, driven by its status as a nascent category. With consumer awareness gradually increasing, RTD coffee has become a small but rapidly expanding product area within soft drinks in Morocco. Its growth ... Read More
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Sports Nutrition in Singapore
Sports Nutrition in Singapore Sports nutrition is becoming an essential part of active lifestyles in Singapore, despite residents juggling increasingly busy schedules. With gyms now fully operational and the government focused on expanding running and cycling paths to promote outdoor exercise, physi ... Read More
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Juice in Kazakhstan
Juice in Kazakhstan Juice in Kazakhstan is expected to register a fall in volume sales in 2024. Though inflation has eased, juice continues to see significant prices increases and this dampens volume sales. This reflected a complex interplay of global supply chain issues. The major driver behind the ... Read More
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RTD Coffee in Kazakhstan
RTD Coffee in Kazakhstan RTD coffee is an emerging product in Kazakhstan and volume sales continue to be low in 2024. A lack of promotion and marketing is hampering consumer awareness. That being said, it is expected to register healthy volume growth, with only RTD tea outperforming it in terms of v ... Read More
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Juice in Morocco
Juice in Morocco Juice has achieved positive growth in 2024, largely driven by the increasing cost of fresh fruits, particularly oranges. During periods of market abundance, lower orange prices have encouraged consumers to prepare homemade natural juice. However, 2024 has witnessed reduced orange pr ... Read More
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RTD Tea in Morocco
RTD Tea in Morocco RTD tea in Morocco has experienced significant growth in 2024, albeit from a low base, due to the rising preference for cooler beverages in response to Morocco's increasingly hot climate. Over the past two years, elevated temperatures have made RTD tea a popular alternative to tra ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Though energy drinks is expected to register an increase in sales in Kazakhstan in 2024, volume growth is expected to slow significantly compared with the review period. While inflation has eased, prices are still rising and consumers are highly price sensitive. That bein ... Read More
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Energy Drinks in North Macedonia
Energy Drinks in North Macedonia Energy drinks have continued to enjoy stable consumer demand in North Macedonia in 2024, driven by their increasing relevance as a popular choice for socialising and partying among younger consumer groups. This has resulted in solid off-trade retail volume growth and ... Read More
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Soft Drinks in North Macedonia
Soft Drinks in North Macedonia Soft drinks in North Macedonia experienced moderate off-trade retail volume growth alongside strong off-trade retail value growth in 2024. This occurred amidst stable consumer demand and a gradual moderation of price increases following the high inflation of previous y ... Read More
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Soft Drinks in Paraguay
Soft Drinks in Paraguay Thanks to higher than expected GDP growth, sales of soft drinks achieved solid growth in 2024, with above average temperatures also favouring demand for soft drinks over hot drinks. Carbonates and bottled water remain the most popular categories while RTD tea and RTD coffee a ... Read More
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Concentrates in Kazakhstan
Concentrates in Kazakhstan Concentrates have never been popular in Kazakhstan and this continues in 2024, with volume sales being low, and also expected to see a further overall decline in volume sales. Consumers prefer RTD options that are more convenient. Powder concentrates accounts for more volu ... Read More
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Carbonates in North Macedonia
Carbonates in North Macedonia Consumer demand for regular cola carbonates has continued to decline in North Macedonia in 2024, as the category faces growing scrutiny from health-conscious consumers. The negative image of sugary carbonates has significantly influenced purchasing decisions, resulting ... Read More
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Carbonates in Morocco
Carbonates in Morocco Carbonates have emerged as the second fastest-growing soft drink category after bottled water in 2024, driven primarily by the consistently hot weather, which has encouraged consumers to choose refreshing soft drinks such as cola carbonates over hot beverages. Despite being per ... Read More
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Soft Drinks in Morocco
Soft Drinks in Morocco Morocco’s GDP has shown a modest improvement, rising to 2.4% in 2023 and further to 3.3% in 2024. However, the geopolitical tensions stemming from the war in Ukraine have continued to exert upward pressure on energy and raw material prices globally. These same pressures have b ... Read More
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Carbonates in Kazakhstan
Carbonates in Kazakhstan While carbonates continue to be the most popular soft drink in Kazakhstan, it is expected to see a fall in volume sales in 2024. Several factors contribute to the decline. While inflation has eased, prices are still rising and this dampens volume sales. Also, the government ... Read More
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RTD Tea in Kazakhstan
RTD Tea in Kazakhstan RTD tea is a popular soft drink in Kazakhstan and is expected to be the best performing soft drink in 2024, registering a double-digit percentage volume growth. RTD tea benefits from the perception that it is a healthier soft drink, in spite of its high sugar content. This stem ... Read More
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Bottled Water in North Macedonia
Bottled Water in North Macedonia Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbate ... Read More
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Sports Drinks in North Macedonia
Sports Drinks in North Macedonia The growing emphasis on sports and fitness activities has continued to underpin stable consumer demand for sports drinks in North Macedonia in 2024. This trend is particularly prominent among younger consumers, sports enthusiasts, and professional athletes. The categ ... Read More
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Bottled Water in Kazakhstan
Bottled Water in Kazakhstan Bottled water is expected to register positive volume growth in 2024 in Kazakhstan. An easing of inflation, as well as continuing population growth, supports volume sales. However, the main factor driving volume sales is poor water quality, particularly in rural areas, an ... Read More
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Juice in North Macedonia
Juice in North Macedonia In 2024, juice has continued to experience stable consumer growth in North Macedonia, driven by the steady performance of juice drinks and nectars and the accelerated growth of both 100% juice categories. These categories have achieved double-digit off-trade retail sales val ... Read More
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