Category: Beverages
Beverages market research reports by Euromonitor International
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Juice in Nigeria
Juice in Nigeria In 2024, volume sales of juice declined as consumers reduced consumption amid rising living costs. Juice is yet to be considered an essential product in Nigeria due to the wide availability of fresh fruit and the preference for carbonates. The diversity of flavours, particularly exo ... Read More
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Energy Drinks in Ukraine
Energy Drinks in Ukraine Energy drinks in Ukraine recorded strong off-trade volume growth in 2024, having a standout performance in soft drinks. Growth can be attributed to several factors, including intense competition within the category, which has driven brands to innovate and expand their offeri ... Read More
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Coffee in Malaysia
Coffee in Malaysia Coffee is set to see retail value sales increase in current terms in Malaysia in 2024, though retail volume sales are expected to fall during the year. Coffee bean prices surged as a result of the poor harvest in Vietnam due to extreme weather and hikes in transportation costs in ... Read More
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Concentrates in Ukraine
Concentrates in Ukraine Powder concentrates in Ukraine have remained the dominant product category in concentrates in 2024. The category has a strong emphasis on traditional offerings like kysil (kisel), a popular drink typically favoured by older consumers. These products are often considered conve ... Read More
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Sports Drinks in Nigeria
Sports Drinks in Nigeria Despite its positive performance, sports drinks in Nigeria remains a niche category as many locals still do not consider sports drinks as a tool to support exercise and sports. Indeed, frequenting gyms is not yet part of the mainstream culture in Nigeria, with gym membership ... Read More
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RTD Tea in Japan
RTD Tea in Japan Although like most other soft drinks categories, ready-to-drink (RTD) tea is set to see an off-trade volume decline in Japan in 2024, it remains the second largest category within soft drinks after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetene ... Read More
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Juice in Japan
Juice in Japan In 2024, off-trade volume sales of juice are anticipated to decline in Japan. However, due to increases in unit prices, off-trade sales are expected to show growth in current value terms. The decrease in off-trade volume sales can be attributed to a reduced demand for products in larg ... Read More
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Other Hot Drinks in Malaysia
Other Hot Drinks in Malaysia Retail value sales of other hot drinks are set to fall in current terms in Malaysia in 2024, with retail volume sales also expected to decline. The sugar tax of MYR0.47 per 100g was extended to pre-mixed beverages, which include other hot drinks, from March 2024. A conse ... Read More
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RTD Coffee in Japan
RTD Coffee in Japan Off-trade volume sales of ready-to-drink (RTD) coffee are projected to decline in Japan in 2024. The easing of pandemic restrictions initially boosted sales by providing more opportunities for consumers to leave their homes. However, the extreme summer heat has adversely affected ... Read More
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Asian Speciality Drinks in Japan
Asian Speciality Drinks in Japan Off-trade volume sales of Asian speciality drinks are expected to show a slight rebound in 2024, primarily as a response to the significant declines experienced in previous years. For instance, the decline in 2023 was pronounced, and largely attributed to a series of ... Read More
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Soft Drinks in Japan
Soft Drinks in Japan After the price increases that began in 2022, many soft drinks categories failed to achieve off-trade volume growth in Japan in 2023, and this trend is set to continue in 2024. Meanwhile, categories that experienced growth due to the recovery in consumer movement in 2023, such a ... Read More
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Soft Drinks in Ukraine
Soft Drinks in Ukraine In 2024, the soft drinks category showed signs of economic stabilisation and a gradual recovery following the sharp sales decline noted in 2022, caused by Russia's invasion of Ukraine. This recovery was driven by consumers and businesses adapting to the new reality, the return ... Read More
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Sports Drinks in Ukraine
Sports Drinks in Ukraine In 2024, sports drinks recorded off-trade volume growth of 14% following a significant sales drop in 2022. However, the category was challenged by decreased disposable incomes and increased caution in spending on non-essential items, in addition to limited availability of sp ... Read More
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RTD Coffee in Ukraine
RTD Coffee in Ukraine The RTD coffee category in Ukraine continued to record a robust sales performance in 2024, expanding from a low base and driven by innovations, new entrants, and strong marketing efforts. Brands are increasingly focusing on broadening their distribution networks, particularly i ... Read More
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Juice in Ukraine
Juice in Ukraine The juice category in Ukraine in 2024 has shown signs of recovery following the sharp decline in 2022, with the resurgence of locally produced goods, such as Sandora, playing a pivotal role. Consumers are returning to juice, drawn to familiar, trusted brands offering a broader assor ... Read More
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Bottled Water in Nigeria
Bottled Water in Nigeria In 2024, bottled water recorded steady volume growth in Nigeria. Bottled water is an essential commodity in Nigeria due to the low supply of clean water, with the sharp rise in unit prices having little effect on demand. Amid the challenging economic conditions in 2024, many ... Read More
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Sports Drinks in Japan
Sports Drinks in Japan In 2023, sports drinks in Japan experienced only low growth in off-trade volume terms, and is expected to turn to decline in 2024, largely as a result of a backlash following a dynamic performance in 2022. While off-trade volume sales are projected to decrease, off-trade curre ... Read More
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Concentrates in Japan
Concentrates in Japan In 2024, liquid concentrates in Japan is expected to experience declines in both off-trade RTD volume and current value sales. This downturn can primarily be attributed to the reduced amount of time consumers have been spending at home in this year. Liquid concentrates saw sign ... Read More
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Bottled Water in Japan
Bottled Water in Japan In Japan, where the tap water is safe to drink, the practice of purchasing bottled water for home use was historically uncommon. However, the Great East Japan Earthquake in 2011 shifted this mindset, as concerns arose about the potential contamination of tap water with radioac ... Read More
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Carbonates in Latvia
Carbonates in Latvia Carbonates is expected to see volumes sales fall marginally in 2024 in Latvia. While inflation has eased significantly, continuing population decline dampens value sales. In addition, carbonates is highly mature and other emerging soft drinks such as sports and energy drinks ste ... Read More
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RTD Tea in Ecuador
RTD Tea in Ecuador In the face of logistical challenges in the traditional channel, smaller players in RTD tea in Ecuador have increasingly focused on leveraging modern retail channels, such as supermarkets and convenience stores, to drive sales in 2024. These channels offer broader access to consum ... Read More
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Juice in Latvia
Juice in Latvia Juice is expected to be the worst performing soft drink in Latvia in 2024, with more than a double-digit percentage volume decline expected. Several factors contribute to this, but mainly it is due to surging prices. This reflected a complex interplay of global supply chain issues an ... Read More
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RTD Coffee in Latvia
RTD Coffee in Latvia Along with energy drinks, RTD coffee is expected to be one of the best performing soft drinks in Latvia in 2024. However, this is from a low base. Coffee is Latvia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Also, consumers perce ... Read More
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RTD Tea in Latvia
RTD Tea in Latvia Volume sales are expected to fall for RTD tea in Latvia in 2024. With increasing competition from other emerging soft drinks such as RTD coffee, energy drinks and sports drinks, demand is falling for RTD tea. In addition, the product has a reputation for having a high sugar level, ... Read More
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Sports Drinks in Ecuador
Sports Drinks in Ecuador The close pricing between sports drinks and bottled water has had a significant impact on consumer preferences in Ecuador, leading to a noticeable rise in sports drinks sales. With sports drinks priced only slightly higher than bottled water, they have become an attractive c ... Read More
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