Category: Beverages
Beverages market research reports by Euromonitor International
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Bottled Water in Cameroon
Bottled Water in Cameroon Price sensitivity in bottled water in Cameroon has remained exceptionally high in 2024, making it the most competitive product area within soft drinks. With persistent shortages in tap water supply, bottled water has become a critical necessity, prompting consumers to prior ... Read More
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Sports Drinks in Costa Rica
Sports Drinks in Costa Rica Sugar-free alternatives such as Gatorade Zero and Powerade Zero have achieved notable success in Costa Rica in 2024, particularly among health-conscious consumers seeking low-calorie hydration. These options appeal to individuals who previously avoided sports drinks due t ... Read More
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Juice in Georgia
Juice in Georgia Juice in Georgia has experienced stable growth in both volume and value sales in 2024. This growth is underpinned by the extensive variety of juice brands, flavours, and packaging options available to consumers. Modern retail channels, particularly convenience stores, which represen ... Read More
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Anheuser-Busch InBev NV in Alcoholic Drinks (World)
Anheuser-Busch InBev NV in Alcoholic Drinks (World) AB InBev – the world’s largest brewer – benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges current ... Read More
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Soft Drinks in Georgia
Soft Drinks in Georgia The wave of immigration to Georgia in 2022, which had initially spurred economic and market growth, began to reverse towards the end of 2023, with many immigrants leaving the country. This trend has continued into 2024, contributing to a slowdown in the volume growth of soft d ... Read More
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Juice in Costa Rica
Juice in Costa Rica Parents in Costa Rica often face challenges in ensuring their children remain hydrated, and sweetened beverages are frequently chosen as a convenient solution. While carbonated drinks, iced teas, and concentrates are popular among children, parents seeking healthier alternatives ... Read More
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RTD Coffee in Costa Rica
RTD Coffee in Costa Rica In Costa Rica, consumers traditionally rely on a hot cup of coffee to satisfy their caffeine needs, particularly in the mornings. For those seeking portable caffeine options, RTD coffee has struggled to compete effectively with energy drinks and carbonated beverages, which a ... Read More
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Carbonates in Cameroon
Carbonates in Cameroon The persistent inflation and increasingly constrained household budgets in Cameroon have maintained a high degree of price sensitivity in carbonates in 2024. This has notably dampened demand for premium products such as fruity cocktail carbonates, which had initially gained tr ... Read More
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Juice in Cameroon
Juice in Cameroon Price sensitivity has posed significant challenges for the 100% not-from-concentrate juice category in Cameroon in 2024, more so than any other type of juice. Prices for this category have increased by a further 8% in 2024, following an 11% rise in the previous year. The sustained ... Read More
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Energy Drinks in Cameroon
Energy Drinks in Cameroon Energy drinks in Cameroon has experienced robust growth in 2024, with demand primarily driven by young male consumers who rely on these beverages for physical endurance in sports, construction, transportation, and academic activities. This demographic values the immediate e ... Read More
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Concentrates in Cameroon
Concentrates in Cameroon Concentrates in Cameroon faces a critical challenge in 2024 that extends beyond its high pricing, as the category struggles with consumer perceptions of value. Despite being one of the most expensive types of soft drinks, concentrates have failed to carve out a clear role in ... Read More
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Carbonates in Georgia
Carbonates in Georgia Volume sales of carbonates in Georgia have faced slower growth in 2024, primarily due to a diminishing consumer base as some immigrants from Russia, Ukraine, and Belarus who arrived post-2022 have gradually departed the country. However, the recovery of on-trade sales has conti ... Read More
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Energy Drinks in Georgia
Energy Drinks in Georgia The volume sales of energy drinks in Georgia have been primarily driven by their functional benefits and appealing taste, catering to the needs of mid-aged and younger consumers. The demands of increasingly busy lifestyles, especially among working professionals and students ... Read More
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Sports Drinks in Georgia
Sports Drinks in Georgia Sports drinks have continued to hold a niche position in Georgia in 2024, characterised by limited availability in modern retail outlets and a relatively narrow assortment. The category has experienced minimal competition, with only a handful of players and brands present. T ... Read More
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Tea in Lithuania
Tea in Lithuania In 2024, retail value sales of tea in Lithuania rose by 2%, while retail volume growth recorded a decline of 2%, continuing a downtrend noted across the review period. A big challenge to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outw ... Read More
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Other Hot Drinks in Lithuania
Other Hot Drinks in Lithuania In 2024, retail value sales of other hot drinks in Lithuania increased by 3%, driven by flavoured powder drinks, which noted a retail value sales increase of 3% in current terms. Retail volume sales also recorded a positive performance, with slight growth in overall vol ... Read More
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Coffee in North Macedonia
Coffee in North Macedonia Although inflation has subsided in North Macedonia in 2024, global coffee prices have continued to rise, presenting challenges to the market. Despite this, consumer demand across all coffee categories in North Macedonia has remained notably stable, as coffee remains the pre ... Read More
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Coffee in Uruguay
Coffee in Uruguay Coffee sales in Uruguay have posted strong growth in 2024 as coffee has become a regular part of the daily routine for a large portion of the population, irrespective of their socioeconomic background. This growth has been driven by an incremental increase in the consumption of cof ... Read More
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Hot Drinks in Paraguay
Hot Drinks in Paraguay Hot drinks volume sales experienced growth in 2024 thanks to the positive economic scenario. The overall market benefited from a slowdown in inflation, which provided a boost to disposable incomes However, growth was muted as higher temperatures favoured demand for soft drinks ... Read More
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Hot Drinks in Lithuania
Hot Drinks in Lithuania In 2024, hot drinks in Lithuania recorded retail value growth of 4%, while retail volume stabilised after three consecutive years of decline. This result was due to stable price inflation, which improved consumer confidence and results in the hot drinks market. However, a shr ... Read More
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Hot Drinks in North Macedonia
Hot Drinks in North Macedonia Hot drinks have continued to experience stable consumer demand in North Macedonia throughout 2024, leading to moderate off-trade retail volume growth accompanied by robust off-trade rsp value growth. This growth is primarily attributed to the lingering effects of inflat ... Read More
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Coffee in Kazakhstan
Coffee in Kazakhstan While tea continues to be Kazakhstan’s most popular hot drink, coffee is expected to register higher volume growth in 2024. Coffee is becoming popular in cities and among younger consumers of under 30-years-of-age. Many caught the coffee bug while studying overseas in the United ... Read More
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Other Hot Drinks in North Macedonia
Other Hot Drinks in North Macedonia The category of other hot drinks in North Macedonia has witnessed minimal yet stable consumer demand in 2024, resulting in modest retail volume growth despite the demographic decline, which continues to shrink the potential consumer base. The persisting effects of ... Read More
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Tea in Kazakhstan
Tea in Kazakhstan While tea and in particular black tea continues to be Kazakhstan’s most popular hot drink, volume growth is expected to be marginal in 2024. Continuing price hikes dampen volume sales. Also, black tea is a highly mature product area with little room for further growth. In addition, ... Read More
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Other Hot Drinks in Switzerland
Other Hot Drinks in Switzerland Other hot drinks have continued to face declining demand in 2024, driven by their reputation as less healthy and somewhat old-fashioned beverages. Chocolate-based flavoured drinks, which account for the majority of sales in this category, have experienced the steepest ... Read More
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