Category: Beverages
Beverages market research reports by Euromonitor International
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Bottled Water in Lithuania
Bottled Water in Lithuania In 2024, bottled water in Lithuania continued to see a resurgence following challenges to retail volume growth across the review period. In 2024, sales showcased growth for the second consecutive year, marking a positive trend for the category. This recovery can largely be ... Read More
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Soft Drinks in El Salvador
Soft Drinks in El Salvador Retail volume sales of soft drinks registered slow growth in 2024. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled water remained the largest categories with reduced sugar variants in the former gaining ... Read More
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Concentrates in the US
Concentrates in the US Concentrates are increasingly perceived as a cost-effective alternative to ready-to-drink (RTD) soft drinks, facilitating a notable migration of consumers away from juice, sports drinks, and other RTD categories. In particular, powder concentrates stand out for their economic ... Read More
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Bottled Water in the US
Bottled Water in the US Bottled water in the US is set to see low off-trade volume growth in 2024, along with stronger current value growth. Nevertheless, some categories are expected to see better performances. For instance, sparkling flavoured bottled water has been growing dynamically, and is exp ... Read More
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RTD Coffee in the US
RTD Coffee in the US In the US, RTD coffee is characterised by multiple distinct segments, rather than a singular, unified category. The earliest entrants were sweetened, coffee shop-style beverages, with Starbucks Frappuccino leading this mature segment, and indeed expected to continue to lead over ... Read More
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Soft Drinks in the US
Soft Drinks in the US Pressure on soft drinks volumes has been front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category ... Read More
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Energy Drinks in the US
Energy Drinks in the US Thanks to the fast growth of up-and-coming brands with products exclusively in the reduced sugar segment, reduced sugar energy drinks is set to overtake regular energy drinks in terms of off-trade volume and value sales in the US in 2024. Its stronger growth trend has been pr ... Read More
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Carbonates in the US
Carbonates in the US Numerous up-and-coming brands in carbonates in the US are taking on major beverage companies by fostering innovation and adopting faster direct-to-consumer strategies that appeal to younger consumers. With the capacity to “fail fast”, these smaller enterprises can quickly identi ... Read More
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Juice in the US
Juice in the US Juice in the US is set to maintain its off-trade volume decline in 2024, while off-trade current value sales are expected to continue to rise, although at a much slower rate than in the previous year, due to lower price rises. However, within juice, coconut and other plant waters has ... Read More
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RTD Tea in the US
RTD Tea in the US In 2024, overall RTD tea in the US is set to see sales fall in both off-trade volume and current value terms. However, different performances are expected across categories. As consumers continue to search for healthier alternatives, off-trade volume sales of regular still RTD tea ... Read More
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Sports Drinks in the US
Sports Drinks in the US Sports drinks has experienced persistent price escalations, with off-trade unit prices projected to continue to grow strongly in current terms in 2024, with a much higher increase than the average for soft drinks. This is expected to adversely impact off-trade volume sales of ... Read More
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Sports Nutrition in Singapore
Sports Nutrition in Singapore Sports nutrition is becoming an essential part of active lifestyles in Singapore, despite residents juggling increasingly busy schedules. With gyms now fully operational and the government focused on expanding running and cycling paths to promote outdoor exercise, physi ... Read More
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Juice in Kazakhstan
Juice in Kazakhstan Juice in Kazakhstan is expected to register a fall in volume sales in 2024. Though inflation has eased, juice continues to see significant prices increases and this dampens volume sales. This reflected a complex interplay of global supply chain issues. The major driver behind the ... Read More
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RTD Coffee in Kazakhstan
RTD Coffee in Kazakhstan RTD coffee is an emerging product in Kazakhstan and volume sales continue to be low in 2024. A lack of promotion and marketing is hampering consumer awareness. That being said, it is expected to register healthy volume growth, with only RTD tea outperforming it in terms of v ... Read More
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Juice in Morocco
Juice in Morocco Juice has achieved positive growth in 2024, largely driven by the increasing cost of fresh fruits, particularly oranges. During periods of market abundance, lower orange prices have encouraged consumers to prepare homemade natural juice. However, 2024 has witnessed reduced orange pr ... Read More
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RTD Tea in Morocco
RTD Tea in Morocco RTD tea in Morocco has experienced significant growth in 2024, albeit from a low base, due to the rising preference for cooler beverages in response to Morocco's increasingly hot climate. Over the past two years, elevated temperatures have made RTD tea a popular alternative to tra ... Read More
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Food Preparation Appliances in Romania
Food Preparation Appliances in Romania While inflation remained one of the highest in Europe during 2024, retail prices did not increase as fast as in previous years. Retailers have also focused on negotiating with manufacturers and on optimising their supply chain so that they can offer more attrac ... Read More
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Soft Drinks in Kazakhstan
Soft Drinks in Kazakhstan Overall, soft drinks in Kazakhstan are expected to register moderate volume growth through retail channels, with volume growth being higher through foodservice. While inflation growth has slowed, prices are still rising. As such, consumers remain price sensitive and players ... Read More
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RTD Tea in North Macedonia
RTD Tea in North Macedonia RTD tea has experienced significant benefits in North Macedonia in 2024 due to the continued consumer shift away from sugar-heavy carbonates and juices towards healthier options such as bottled water and RTD tea. This trend is predominantly driven by health-conscious consu ... Read More
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RTD Coffee in North Macedonia
RTD Coffee in North Macedonia RTD coffee, while still a relatively small category within soft drinks in North Macedonia, continued to advance its sales in 2024. A notable trend was significant premiumisation, driven by the entry of several international brands. These brands introduced higher-priced ... Read More
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Energy Drinks in Morocco
Energy Drinks in Morocco Energy drinks in Morocco has been marked by dynamic growth in 2024, characterised by increasing fragmentation due to the entry of new players and brands, particularly within the economy segment. Brands such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, ... Read More
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Concentrates in Morocco
Concentrates in Morocco The resurgence of liquid concentrates in Morocco in 2024 has been closely tied to the region’s hot weather and a growing focus on health-conscious consumption. Consumers have increasingly turned to liquid concentrates as a cost-effective and refreshing alternative to carbonat ... Read More
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RTD Coffee in Morocco
RTD Coffee in Morocco RTD coffee in Morocco, much like RTD tea, has experienced dynamic growth in 2024, driven by its status as a nascent category. With consumer awareness gradually increasing, RTD coffee has become a small but rapidly expanding product area within soft drinks in Morocco. Its growth ... Read More
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Concentrates in Kazakhstan
Concentrates in Kazakhstan Concentrates have never been popular in Kazakhstan and this continues in 2024, with volume sales being low, and also expected to see a further overall decline in volume sales. Consumers prefer RTD options that are more convenient. Powder concentrates accounts for more volu ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Though energy drinks is expected to register an increase in sales in Kazakhstan in 2024, volume growth is expected to slow significantly compared with the review period. While inflation has eased, prices are still rising and consumers are highly price sensitive. That bein ... Read More
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