Category: Beverages
Beverages market research reports by Euromonitor International
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Energy Drinks in Finland
Energy Drinks in Finland In 2024, energy drinks outperformed other soft drinks, with off-trade volume sales of 7%. The success of energy drinks is driven by innovation, convenience, and effective marketing strategies. New product launches continue to boost growth, with many energy drinks offering hi ... Read More
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Concentrates in Australia
Concentrates in Australia Despite slowing inflation and price stabilisation in 2024, cost-of-living pressures continue to drive households towards at-home consumption, fuelling growth of DIY beverages. As dining out declines, consumers are investing in alternative drinks solutions such as SodaStream ... Read More
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Other Hot Drinks in Hungary
Other Hot Drinks in Hungary In 2024, other hot drinks in Hungary saw a slower decline in off-trade volume sales across categories, following strong decreases in 2022-2023. Only chocolate-based flavoured powder drinks records significant sales in the on-channel channel. Despite further on-trade volum ... Read More
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Energy Drinks in the Philippines
Energy Drinks in the Philippines The market for energy drinks in the Philippines is expected to register continued volume growth in 2024, albeit at a slower pace compared to the previous two years. Energy drinks are particularly popular among blue-collar workers, especially those in the construction ... Read More
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RTD Coffee in Italy
RTD Coffee in Italy Despite high prices and pressure on purchasing power, RTD coffee continued to register steady growth in off-trade volume in 2023. This was mostly due to the growing popularity of milk-based RTD coffee (a very niche category until 2021), which was driven by the dynamic growth and ... Read More
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Concentrates in Saudi Arabia
Concentrates in Saudi Arabia The affordability of concentrates in Saudi Arabia plays a significant role in their rising popularity, particularly among budget-conscious consumers. Compared to other soft drinks, concentrates offer an economical alternative, allowing families to prepare multiple servin ... Read More
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Other Hot Drinks in Portugal
Other Hot Drinks in Portugal The increase in production costs has led to higher consumer prices, prompting more shoppers to turn to private labels for more affordable alternatives. This trend has been particularly noticeable in categories like chocolate-based flavoured powdered drinks, where private ... Read More
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Carbonates in Italy
Carbonates in Italy The prices of carbonates showed signs of stabilisation in 2024 which relieved some pressure on volume sales after a significant drop in sales in 2023 following a sharp increase in prices. Despite this positive factor, carbonates still posted a small decline in off-trade volume te ... Read More
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Fine Wines/Champagne and Spirits in Indonesia
Fine Wines/Champagne and Spirits in Indonesia The recovery of inbound tourism in Indonesia provided a significant boost to sales of alcoholic drinks in 2024, including sales of fine wines/champagne and spirits which saw strong growth in retail volume terms. With the World Health Organisation declari ... Read More
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Sports Drinks in Italy
Sports Drinks in Italy Sales of sports drinks dropped sharply in off-trade volume in 2023 as price rises combined with Italy’s cost of living crisis put severe pressure on sales. The category also suffered due to a lack of innovation and some concerns around the healthiness of these products due to ... Read More
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RTD Coffee in the Philippines
RTD Coffee in the Philippines Off-trade volume sales of RTD coffee in the Philippines are set to register sustained expansion in 2024 thanks to an improving economy and the increased mobility of consumers. Primarily sold in convenience stores and supermarkets ( and to a lesser degree, small local gr ... Read More
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Tea in Peru
Tea in Peru 2024 has proven to be a positive year for tea in Peru, with growth in both volume and value terms. This resurgence is largely attributable to an unexpectedly cold second half of the year, contrasting sharply with 2023 when the Coastal El Niño phenomenon brought higher temperatures, creat ... Read More
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RTD Tea in Australia
RTD Tea in Australia Australia's affinity for effervescent drinks is driving up interest in carbonated RTD tea, although this segment remains niche and appeals to a limited audience. Competing with popular carbonated beverages such as sparkling flavoured bottled water, RTD tea brands are leveraging ... Read More
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Juice in Italy
Juice in Italy Off-trade volume sales of juice continued to decline in 2024, although the rate of decline was far more stable than in the previous year. The average unit price of juice saw a sharp increase in 2023 against the backdrop of soaring inflation and spiralling production costs. This came a ... Read More
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Bottled Water in Finland
Bottled Water in Finland Bottled water sales recorded positive volume growth in 2024; however, they were somewhat challenged by rising price points. Consequently, consumers were comparing prices more frequently and seeking out cheaper options. The competitive rivalry between players became more inte ... Read More
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RTD Tea in Bulgaria
RTD Tea in Bulgaria RTD tea in Bulgaria continued to enjoy strong off- and on-trade volume growth in 2024. However, the overall performance remained determined by the still format, with carbonated RTD tea and kombucha negligible at the end of the review period. Meanwhile, consumer price-sensitivity ... Read More
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RTD Tea in Finland
RTD Tea in Finland In Finland, RTD tea traditionally offers iced tea products in various flavours. However, as consumer tastes evolve, innovations in 2024 have gone beyond traditional flavours, with brands focusing on convenience, functional benefits, and premium ingredients to meet the demands of m ... Read More
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Energy Drinks in Bulgaria
Energy Drinks in Bulgaria In 2024, the demand for energy drinks in Bulgaria was affected by pressures on consumer spending power and related cautious consumption behaviour. This impacted purchases of perceived non-essential goods like energy drinks. Therefore, off- and on-trade volume growth rates w ... Read More
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RTD Tea in Italy
RTD Tea in Italy RTD tea saw a significant decline in off-trade volume terms in 2023, driven by price increases and pressure on purchasing power. In 2024, prices stabilised and this helped provide a boost to off-trade volume sales of RTD tea with sales also benefiting from the relatively healthy and ... Read More
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Carbonates in Australia
Carbonates in Australia Off-trade demand for carbonates in Australia is improving as inflation eases in 2024, resulting in greater consumer confidence. The Consumer Price Index growth slowed to 3.8% in June, a notable decrease from its peak of 7.8% in December 2022. This inflationary decline has boo ... Read More
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HW Soft Drinks in South Africa
HW Soft Drinks in South Africa As consumers seek permissible indulgence amid the cost-of-living crisis in South Africa, soft drinks with various health and wellness claims continue to perform well in the local market. These beverages provide consumers with accessible and affordable treats while also ... Read More
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Energy Drinks in Australia
Energy Drinks in Australia Demand for energy drinks in Australia continues to rise in 2024, driven by increasing health-consciousness, especially among younger consumers seeking functional, reduced sugar options, and natural ingredients that support active, balanced lifestyles. Generation Z and mill ... Read More
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RTD Coffee in Australia
RTD Coffee in Australia RTD coffee in Australia is experiencing substantial growth in both off-trade volume and value terms, propelled by increased consumer mobility and the demand for convenient, grab-and-go beverages. Additionally, rising coffee prices in the on-trade channel have shifted consumer ... Read More
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Tea in Turkey
Tea in Turkey In 2024, retail sales of tea in Turkey experienced moderate volume growth. Black tea is the national drink in Turkey and thus it is a mature category with somewhat limited scope for strong growth. Despite this, sales continued to rise in tandem with population growth and the concerted ... Read More
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Soft Drinks in Bulgaria
Soft Drinks in Bulgaria In off- and on-trade terms, current value growth exceeded volume growth across soft drinks in Bulgaria in 2024. While differentials in growth terms were slower than in 2023 as the rate of inflation and price rises slowed, unit prices increments remained significant amid highe ... Read More
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