Category: Beverages
Beverages market research reports by Euromonitor International
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Concentrates in Kazakhstan
Concentrates in Kazakhstan Concentrates have never been popular in Kazakhstan and this continues in 2024, with volume sales being low, and also expected to see a further overall decline in volume sales. Consumers prefer RTD options that are more convenient. Powder concentrates accounts for more volu ... Read More
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Energy Drinks in Kazakhstan
Energy Drinks in Kazakhstan Though energy drinks is expected to register an increase in sales in Kazakhstan in 2024, volume growth is expected to slow significantly compared with the review period. While inflation has eased, prices are still rising and consumers are highly price sensitive. That bein ... Read More
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Carbonates in North Macedonia
Carbonates in North Macedonia Consumer demand for regular cola carbonates has continued to decline in North Macedonia in 2024, as the category faces growing scrutiny from health-conscious consumers. The negative image of sugary carbonates has significantly influenced purchasing decisions, resulting ... Read More
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Energy Drinks in North Macedonia
Energy Drinks in North Macedonia Energy drinks have continued to enjoy stable consumer demand in North Macedonia in 2024, driven by their increasing relevance as a popular choice for socialising and partying among younger consumer groups. This has resulted in solid off-trade retail volume growth and ... Read More
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Carbonates in Morocco
Carbonates in Morocco Carbonates have emerged as the second fastest-growing soft drink category after bottled water in 2024, driven primarily by the consistently hot weather, which has encouraged consumers to choose refreshing soft drinks such as cola carbonates over hot beverages. Despite being per ... Read More
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Soft Drinks in North Macedonia
Soft Drinks in North Macedonia Soft drinks in North Macedonia experienced moderate off-trade retail volume growth alongside strong off-trade retail value growth in 2024. This occurred amidst stable consumer demand and a gradual moderation of price increases following the high inflation of previous y ... Read More
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Soft Drinks in Morocco
Soft Drinks in Morocco Morocco’s GDP has shown a modest improvement, rising to 2.4% in 2023 and further to 3.3% in 2024. However, the geopolitical tensions stemming from the war in Ukraine have continued to exert upward pressure on energy and raw material prices globally. These same pressures have b ... Read More
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Soft Drinks in Paraguay
Soft Drinks in Paraguay Thanks to higher than expected GDP growth, sales of soft drinks achieved solid growth in 2024, with above average temperatures also favouring demand for soft drinks over hot drinks. Carbonates and bottled water remain the most popular categories while RTD tea and RTD coffee a ... Read More
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Bottled Water in Kazakhstan
Bottled Water in Kazakhstan Bottled water is expected to register positive volume growth in 2024 in Kazakhstan. An easing of inflation, as well as continuing population growth, supports volume sales. However, the main factor driving volume sales is poor water quality, particularly in rural areas, an ... Read More
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Juice in North Macedonia
Juice in North Macedonia In 2024, juice has continued to experience stable consumer growth in North Macedonia, driven by the steady performance of juice drinks and nectars and the accelerated growth of both 100% juice categories. These categories have achieved double-digit off-trade retail sales val ... Read More
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Sports Drinks in North Macedonia
Sports Drinks in North Macedonia The growing emphasis on sports and fitness activities has continued to underpin stable consumer demand for sports drinks in North Macedonia in 2024. This trend is particularly prominent among younger consumers, sports enthusiasts, and professional athletes. The categ ... Read More
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Bottled Water in Morocco
Bottled Water in Morocco Bottled water in Morocco has experienced rapid expansion in 2024, propelled by four key factors. First, the category has been growing from a relatively low base, which has provided substantial room for further development. Second, ongoing drought conditions and the low quali ... Read More
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Carbonates in Kazakhstan
Carbonates in Kazakhstan While carbonates continue to be the most popular soft drink in Kazakhstan, it is expected to see a fall in volume sales in 2024. Several factors contribute to the decline. While inflation has eased, prices are still rising and this dampens volume sales. Also, the government ... Read More
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RTD Tea in Kazakhstan
RTD Tea in Kazakhstan RTD tea is a popular soft drink in Kazakhstan and is expected to be the best performing soft drink in 2024, registering a double-digit percentage volume growth. RTD tea benefits from the perception that it is a healthier soft drink, in spite of its high sugar content. This stem ... Read More
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Bottled Water in North Macedonia
Bottled Water in North Macedonia Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbate ... Read More
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Concentrates in North Macedonia
Concentrates in North Macedonia The concentrates category has experienced a decline in off-trade volume sales in North Macedonia in 2024, despite achieving modest off-trade rsp value growth supported by inflation-driven price increases. However, the overall performance of the category remains lacklu ... Read More
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Soft Drinks in Costa Rica
Soft Drinks in Costa Rica The Costa Rican economy continues to expand in 2024, and so does the soft drinks market. According to estimates from the Costa Rican Research Institute in Economic Sciences, Costa Rica is expected to grow by 4.4% in its gross domestic product (GDP) during 2024. The Central ... Read More
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Soft Drinks in Cameroon
Soft Drinks in Cameroon Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of ... Read More
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Bottled Water in Costa Rica
Bottled Water in Costa Rica Costa Ricans are becoming increasingly health-conscious in 2024, particularly among middle- and upper-income groups. As consumers transition away from diet sodas, they are seeking alternatives that align with their wellness goals. Bottled water has become a popular choice ... Read More
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RTD Tea in Cameroon
RTD Tea in Cameroon Volume sales continue to be low for RTD tea, with low awareness among consumers, as well as limited distribution. In 2024, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their p ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica Energy drinks have continued to perform strongly across Costa Rica in 2024, but growth within the on-trade channel has outpaced the off-trade sector. The full recovery of the foodservice industry following the pandemic has boosted the popularity of energy drinks in social ... Read More
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Carbonates in Costa Rica
Carbonates in Costa Rica While major brands such as Coca-Cola and Pepsi have continued to dominate shelf space in 2024, an increasing variety of imported options of carbonates has emerged in modern retailers in Costa Rica as players seek to diversify their flavour offerings and attract a broader con ... Read More
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Bottled Water in Georgia
Bottled Water in Georgia Bottled water in Georgia has continued to exhibit mid-single-digit growth in 2024, reflecting a steady rise in consumer demand. While still bottled water remains the dominant category, flavoured still bottled water has shown promising growth, albeit from a relatively small b ... Read More
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RTD Coffee in Georgia
RTD Coffee in Georgia RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely a ... Read More
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RTD Tea in Georgia
RTD Tea in Georgia RTD tea in Georgia has continued its growth trajectory in 2024, with off-trade volume sales rising by 7% to reach 11 million litres. Reduced-sugar still RTD tea, although a niche product area, has experienced a notable increase in volume sales. This growth is attributed to its low ... Read More
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