Category: Juices
Juices market research reports by Euromonitor International
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Affordability, Value and Soft Drinks
Affordability is reshaping consumer priorities as cost-of-living challenges persist, driving demand for budget-friendly brands. Health and functionality are key focus areas, with hydration powders and gut-health drinks growing. Emerging markets in Africa, the Middle East and APAC lead soft drinks vo ... Read More
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Juice in Pakistan
Juice in Pakistan The juice category is highly competitive in Pakistan, with a wide number of both local and international players. In juice, manufacturers compete on price, packaging, and quality to attract consumers. Slice Mango Juice produced by PepsiCo Inc, ensures its strong presence by placing ... Read More
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Juice in Uzbekistan
Juice in Uzbekistan Juice, particularly juice drinks, continues to post positive growth in off-trade volume sales in Uzbekistan during 2024. However, having plunged by almost a fifth in 2020 due to COVID-19 restrictions, off-trade volume sales of juice remained slightly below their pre-COVID-19 (201 ... Read More
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Juice in Serbia
Juice in Serbia High prices and declining disposable incomes continue to impact volume sales of juice in Serbia in 2024, especially not from concentrate 100% juice, which is experiencing further decline. The fact that juice is perceived to be a non-essential item is also affecting demand. The on-tra ... Read More
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Juice in Slovenia
Juice in Slovenia 100% juice is again the fastest growing juice category in 2024, despite rising prices, thanks to premiumisation and health and wellness trends. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredien ... Read More
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Juice in Tunisia
Juice in Tunisia The demand for fresh packaged juice has witnessed notable growth in Tunisia in 2024, reflecting a shift in consumer behaviour. Traditionally, fresh juice in Tunisia has been homemade, crafted from locally available fruits such as lemons, strawberries, pears, and oranges. However, wi ... Read More
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Juice in Kenya
Juice in Kenya Overall, juice in Kenya registered muted volume growth in 2024. Though inflation eased, consumers continued to be price sensitive after several years of price hikes. This saw consumers opt for smaller pack sizes, in order to reduce the financial outlay. Many brands had to raise prices ... Read More
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Juice in Israel
Juice in Israel Retail volume sales of juice in Israel experienced a modest decline in 2024, primarily driven by rising prices amid ongoing inflation. In April 2024, the Central Bottling Company announced a 4.5% price increase for its soft drinks, including the Prigat brand. This marks a shift from ... Read More
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Juice in Dominican Republic
Juice in Dominican Republic Juice performed strongly in 2024 in Dominican Republic, with healthy volume growth. Juice is perceived as heathier than other soft drinks such as carbonates and this supported its growth. A stable economy also supported volume growth. However, with consumers remaining pri ... Read More
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Juice in Canada
Juice in Canada The juice category in Canada registered a flat performance in 2024 driven by health concerns around sugar content which has led to the shift away from juice products. Fuelled by the abundance of research online about the high sugar content of fruit juices, including fresh ones, consu ... Read More
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Juice in South Africa
Juice in South Africa The unit price of orange juice in South Africa has increased during the year due to supply constraints of raw orange juice. This has been caused by lower global orange production, driven by adverse weather conditions in major producers such as Brazil, as well as a reduction in ... Read More
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Juice in India
Juice in India Juice is expected to maintain solid off-trade and on-trade growth in both volume and current value terms in 2024, with increases for all categories. However, soaring temperatures have exacerbated the perishable nature of fruits and vegetables, driving up costs and fuelling inflation. ... Read More
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Juice in Lithuania
Juice in Lithuania Sales of juices in Lithuania in 2024 experienced an even steeper retail volume decline compared to the review period, with the volume decline reaching double-digits at 10%. These results were due to 2024 being a particularly challenging period for the juice category. One of the ke ... Read More
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Juice in Uruguay
Juice in Uruguay Following a significant surge in juice consumption during the previous cycle, primarily attributed to the health and wellness trend, 2024 has seen a slight decline in overall volume sales. This downturn can be attributed to the ongoing effects of the tap water crisis, which persiste ... Read More
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Juice in Guatemala
Juice in Guatemala Retail volume sales of juice recorded moderate growth in 2024. Whilst juice is perceived to be a healthy beverage in Guatemala, demand has been impacted by frequent heat waves and consumers increasingly opting for soft drinks offering superior hydration, especially in impulse purc ... Read More
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Juice in the US
Juice in the US Juice in the US is set to maintain its off-trade volume decline in 2024, while off-trade current value sales are expected to continue to rise, although at a much slower rate than in the previous year, due to lower price rises. However, within juice, coconut and other plant waters has ... Read More
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Juice in Morocco
Juice in Morocco Juice has achieved positive growth in 2024, largely driven by the increasing cost of fresh fruits, particularly oranges. During periods of market abundance, lower orange prices have encouraged consumers to prepare homemade natural juice. However, 2024 has witnessed reduced orange pr ... Read More
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Juice in Kazakhstan
Juice in Kazakhstan Juice in Kazakhstan is expected to register a fall in volume sales in 2024. Though inflation has eased, juice continues to see significant prices increases and this dampens volume sales. This reflected a complex interplay of global supply chain issues. The major driver behind the ... Read More
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Juice in North Macedonia
Juice in North Macedonia In 2024, juice has continued to experience stable consumer growth in North Macedonia, driven by the steady performance of juice drinks and nectars and the accelerated growth of both 100% juice categories. These categories have achieved double-digit off-trade retail sales val ... Read More
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Juice in Georgia
Juice in Georgia Juice in Georgia has experienced stable growth in both volume and value sales in 2024. This growth is underpinned by the extensive variety of juice brands, flavours, and packaging options available to consumers. Modern retail channels, particularly convenience stores, which represen ... Read More
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Juice in Costa Rica
Juice in Costa Rica Parents in Costa Rica often face challenges in ensuring their children remain hydrated, and sweetened beverages are frequently chosen as a convenient solution. While carbonated drinks, iced teas, and concentrates are popular among children, parents seeking healthier alternatives ... Read More
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Juice in Cameroon
Juice in Cameroon Price sensitivity has posed significant challenges for the 100% not-from-concentrate juice category in Cameroon in 2024, more so than any other type of juice. Prices for this category have increased by a further 8% in 2024, following an 11% rise in the previous year. The sustained ... Read More
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Juice in Singapore
Juice in Singapore Juice consumption in Singapore has been showing steady decline in off-trade volume terms, and this trend is expected to continue over the forecast period. The primary factor behind this decline is increasing concerns over the high sugar content in juices, which has led consumers t ... Read More
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Need States Across FMCG
Need States Across FMCG Category-, occasion- and substance-agnostic consumers are focusing ever more consciously on the desired outcome of their consumption behaviour, representing a step change in purchasing motivators that makes it vital for brands, retailers and their supply chain partners to und ... Read More
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Juice in Japan
Juice in Japan In 2024, off-trade volume sales of juice are anticipated to decline in Japan. However, due to increases in unit prices, off-trade sales are expected to show growth in current value terms. The decrease in off-trade volume sales can be attributed to a reduced demand for products in larg ... Read More
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