Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Bolivia
As with other home care products, price increases had an impact on consumer behaviour in polished in Bolivia in 2024. This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, le ... Read More
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Toilet Care in Norway
Cost-of-living pressures remained significant for many households in 2024 resulting in strong price sensitivity within the toilet care category. Households were drawn towards products delivering value for money. Manufacturers have addressed this by attribute bundling to increase the value for money ... Read More
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Air Care in Norway
In 2024, Norwegian households still faced higher cost of living pressures, and this dented demand for air care which is already deemed a non-essential product. Although inflation decreased in Norway, salary and pay increases have failed to keep pace with inflation, whilst interest rate hikes have lo ... Read More
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Home Insecticides in Norway
Retail volume sales of home insecticides continue to decline in Norway during 2024. A growing number of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticea ... Read More
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Laundry Care in New Zealand
Cost-of-living pressures continued to shape consumer purchasing decisions in laundry care in New Zealand in 2024. Nonetheless, the trend towards concentrated laundry detergents continued to gain momentum, as consumers looked for effective cleaning solutions that required less product per load. These ... Read More
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Surface Care in New Zealand
Task-specificity has been a key trend in surface care in New Zealand, with categories like kitchen cleaners and bathroom cleaners benefiting from consumers seeking specialist cleaning solutions. This trend was boosted by strong levels of domestic retail spending and an increased focused on household ... Read More
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Home Insecticides in New Zealand
In 2024, the demand for home insecticides in New Zealand was positively affected by one of its warmest winters on record. As a result, the increment in retail volume sales was slightly higher than in 2023. Another El Nino weather system is expected to characterise the New Zealand summer over 2024-20 ... Read More
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Dishwashing in Romania
Dishwashing saw current value growth in Romania in 2024. The category registered soaring unit price increases in 2023, but the trend slowed down in 2024. The evolution was both a result of rising costs for raw materials and energy and a waterbed effect of price capping on some food products. In this ... Read More
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Surface Care in Chile
Despite a significant focus on the disinfection aspect of surface care in Chile during the pandemic, volume sales of the category continued to decline towards the end of the review period. The demand for these products, previously considered a priority at the height of COVID-19, has dropped below pr ... Read More
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Laundry Care in Chile
Laundry care in Chile, despite being relatively inelastic, experienced a slowdown in value growth in 2024. This was primarily due to heavy promotional activity that drove up volume sales but did not significantly impact price. However, within laundry care, fabric softeners and the more modern format ... Read More
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Dishwashing in Chile
Although dishwashing in Chile recorded a marginal decline in value terms in 2024, retail volume sales witnessed an upturn during the year. This was mostly driven by significant promotional activity within the category. Greater success was enjoyed by brands offering dishwashing products retailing for ... Read More
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Air Care in Chile
Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ... Read More
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Home Insecticides in Algeria
Home insecticides registered moderate volume growth in Algeria in 2024. Home insecticides are largely purchased out of necessity, with overall demand also boosted by continuing population growth. In addition, with annual temperatures increasing due to climate change, this is increasing the insect po ... Read More
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Toilet Care in Algeria
Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, th ... Read More
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Laundry Care in Argentina
In 2024, laundry care in Argentina saw an uplift in retail value sales of 201%, while retail volume declined by 10%. These results were due to the economic crisis, which had a major impact on the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious ... Read More
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Dishwashing in Argentina
In 2024, retail value sales of dishwashing in Argentina increased by 198%, however, retail volume declined by 15%. The retail volume of hand dishwashing sales experienced a significant decline. The primary driver of this drop was the economic crisis, which sharply reduced consumers' disposable incom ... Read More
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Air Care in Argentina
In 2024, retail value sales of air care in Argentina grew considerably, at 233%, while retail volume fell by 9%. Euromonitor International's Air Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales d ... Read More
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Laundry Care in Switzerland
Laundry care saw positive retail value growth in 2024, although retail volume declined by 2%. Several categories within laundry care recorded positive volume growth, including liquid tablet detergents and concentrated powder detergents. However, other products faced negative dynamics, driven by comp ... Read More
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Toilet Care in Switzerland
Toilet care experienced negative retail value and volume growth in 2024, reflecting the product's challenging year. Throughout 2024, many consumers continued to seek easy-to-use solutions that simplify bathroom maintenance, which saved toilet care from seeing a further retail volume fall than 1%. Ho ... Read More
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Toilet Care in Ireland
Both retail volume and retail current value sales of toilet care rose in 2024. Toilet care is a well-established category with almost no innovation or new offers, so value growth is generally driven by price adjustments, rather than volume increases, as consumer demand remains steady but uninspired. ... Read More
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Air Care in Canada
Air care value and volume sales declined again in Canada in 2024 after recording softness in 2023. The category is transitioning back to more normal growth after it recorded strong growth over the pandemic when housebound consumers used air care products more extensively. Towards the end of the revi ... Read More
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Bleach in Hungary
Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ... Read More
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Home Insecticides in Hungary
Home insecticides in Hungary experienced positive retail volume growth in 2024, with spray/aerosol formats remaining by far the largest product segment. Consumers continued to rely on these offerings for efficient insect control in their homes, valuing their high effectiveness, affordability, conven ... Read More
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Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
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Toilet Care in Israel
Toilet care in Israel saw stabilisation in prices throughout 2024, following a period of significant price increases in 2023. Although major players implemented various price increases across their product portfolios during the year, these changes had no discernible impact on the toilet care categor ... Read More
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